Bold just the primary keyword or primary and secondary
-
Hello!
Advice is much appreciated.
I'm targeting two keywords, primary and secondary. Should i bold just the primary keyword or primary and secondary? The same for the alt tag and URL. Should i include just the primary keyword or primary and secondary?
Thank you.
Shane
-
I bold keywords as a way of emphasizing particular words or indicators. If I am trying to provide some detailed instructions or help and advice I will bold a section so the reader knows this is a very important part of the process.
Everyone has different perceptions on the use of bold in text but if it actually helps the reader then it will also help the SEO part.
I agree obvious bolding of text is so old skool and so obvious at times.
Be authentic .
-
I agree Egol.
On page optimization should flow naturaly. You can give it a gentle nudge, but if you have to to force it, your proabably doing it wrong.
-
Bolding keywords is an outdated SEO technique that only makes it looks as if you're trying to over-optimize your content. Don't spend time worrying about things like bolded or italicized keywords, instead use that time towards creating great content that people will want to link to.
-
Here is what I do... I'm not saying it is the best way... just sharing.
I don't bold anything unless the context of the content commands it. I think that SEO bolding puts a bad odor on my content.
My alt tags contain words that precisely describe the image.... and if you have done a good job of sourcing your images that usually produces keywords in the alt tags.
I try not to let the nuances of SEO drive the way I run my websites... I am not saying that I ignore SEO - I don't. ... just saying that I try not to do things that make my visitors wonder... "Why is this bold?"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Can a country level domain perform well in international SEO if all the targeted keywords are related to that country domain?
Hi fellow Mozers, I am doing international SEO on Google US, UK, UAE and Saudi Arabia. All my targeted keywords have my country name in it, for example, export companies in France, best import companies in France and so on. Finally, my website has a country level domain i.e. www.xyz.co.fr _Hence, my questions are: _ 1. Is it good have a country level domain in this case or should I go TLDs? 2. Should my Google Plus page be a local business page or company page from SEO perspective? I have more than 10000 users who have +1 my website. _Thanks in advance. _
On-Page Optimization | | Abhi81870 -
My Meta Description changes when i use different keyword in google search.
Hello everyone, I have a question for the community. I have a website with several articles and news that i manage. I set specific meta descriptions for every page but when i search in google it gives me back different meta descriptions depending on the keyword that i use to search. What i notice is that google looks in my page for the most relevant part of the text that combines with my keyword and gives me back that result. I thought that this only happen when i have an empty meta description. Anyone felt the same ? Best Ricardo www.meuportalfinanceiro.pt
On-Page Optimization | | Adclick0 -
Changing Location & Losing Location Based Keywords
We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area. So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite? Thanks!
On-Page Optimization | | Ecce0 -
Keywords on title
hi, some pages of my website showing keywords attached in google as part of page title, but the title doesn't have that keyword in it. So basically when you search for "keyword (1)" , page ranks for the keyword with this title <address>Keyword (1) + keyword (2)</address> <address>but the keyword (2) is not part of the title, but shows there in google's index.</address> <address> </address> <address>keyword (2) is </address> <address>can anyone help us understand why this is happening ?</address> <address>I 'd appreciate any help.</address> <address> </address> <address>thanks </address> <address>nick</address>
On-Page Optimization | | orion680 -
Avoid Keyword Self-Cannibalization | Help needed
I just ran a grade report for one of my niche websites and I can't seem to fix the following issue: Avoid Keyword Self-Cannibalization
On-Page Optimization | | severtservice
Easy fix Cannibalizing link "Buikspieroefeningen voor thuis en een lager gewicht" and "Buikspieroefeningen voor thuis" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. -- Well, I've tried really everything (I believe) but this issue is not going away.
Could anyone help me out with this? My site = www.debuikspieroefeningenvoorthuis.nl Thanks!
Dennis0 -
Homepage Keywords for a Client with Multiple Services
We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do. This is making it very challenging to select keywords to optimize the homepage for. Basically they do everything from engineering, surveying, planning, environmental, etc. We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases. However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted. Any thoughts or recommendations for this type of situation?
On-Page Optimization | | DragonSearch0 -
If i only want to rank for one specific keyword and use it in all my page titles, will it negatively affect my rankings?
If i want to rank highest for one specific keyword (virtualization management, for example) and use that keyword in all the titles on my website, will that negatively affect my search rankings? SEOmoz is telling me that i should use unique titles for my different pages to ensure that they describe each page uniquely and don't compete with each other for keyword relevance.
On-Page Optimization | | foonista0