Bold just the primary keyword or primary and secondary
-
Hello!
Advice is much appreciated.
I'm targeting two keywords, primary and secondary. Should i bold just the primary keyword or primary and secondary? The same for the alt tag and URL. Should i include just the primary keyword or primary and secondary?
Thank you.
Shane
-
I bold keywords as a way of emphasizing particular words or indicators. If I am trying to provide some detailed instructions or help and advice I will bold a section so the reader knows this is a very important part of the process.
Everyone has different perceptions on the use of bold in text but if it actually helps the reader then it will also help the SEO part.
I agree obvious bolding of text is so old skool and so obvious at times.
Be authentic .
-
I agree Egol.
On page optimization should flow naturaly. You can give it a gentle nudge, but if you have to to force it, your proabably doing it wrong.
-
Bolding keywords is an outdated SEO technique that only makes it looks as if you're trying to over-optimize your content. Don't spend time worrying about things like bolded or italicized keywords, instead use that time towards creating great content that people will want to link to.
-
Here is what I do... I'm not saying it is the best way... just sharing.
I don't bold anything unless the context of the content commands it. I think that SEO bolding puts a bad odor on my content.
My alt tags contain words that precisely describe the image.... and if you have done a good job of sourcing your images that usually produces keywords in the alt tags.
I try not to let the nuances of SEO drive the way I run my websites... I am not saying that I ignore SEO - I don't. ... just saying that I try not to do things that make my visitors wonder... "Why is this bold?"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webmaster tools content keywords conundrum
I'm working on optimising a phrase that is made up of two words. I've noticed in webmaster tools that the two words are listed separately under the content keywords section. This is fine apart from the two words are listed at very different significance levels, 2 and 18. Drilling deeper it shows that both these words have two variants. The word in position 2 occurs 483 times and the word in 18 occurs 60 times. Sadly the phrase is commercially sensitive as I'd like to just be able to share it here but can't. Should I be looking to include the weaker word more frequently on the site? In anchor text? Or is this normal distribution? Would optimising the weaker word risk the wrath of Panda? moz-question.jpg
On-Page Optimization | | Hannahm240 -
How do I create multiple page URLs that are optimized for location and keywords that may be overlapping or the same?
Hi guys, I am attempting to create unique URLs for several different pages on a website. Let's say hypothetically that this is a website for a chain of Ice Cream Shops in Missouri. Let's say they have 15 locations in Springfield, Missouri. I would ideally like to optimize our Ice Cream Shop's in Springfield, Missouri with the main keyword (ice cream) but also the geo-specific location (Springfield), but we obviously can't have duplicate URLs for these 15 locations. We also have several secondary keywords, think things like: frozen yogurt or waffle cone that we can also use, although it would most likely be more powerful if we use the primary keyword. Any suggestions for how to go about doing this most effectively? Thanks!
On-Page Optimization | | GreenStone0 -
How to increase SERP for long tail keywords?
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up. What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
On-Page Optimization | | herlamba0 -
Duplicate lower and uppercase keywords
I get significantly different report cards for the same keywords with and without uppercase letters on the same URL. The only difference between the two sets of keywords is the first letters of every keywords, e.g.: "Air freight" - results in an "F"
On-Page Optimization | | DigiTeamatDSV
"air freigth" - results in an "A" Should I stick to lowercase keywords only - and won't the search engines ignore the case anyway?0 -
301 redirect www.brandname.com to www.brandname-keyword.com
It seems I've been reading about 301 for hours now, but I still didn't find an answer to my question, so I'm hoping someone can help me out here. I'm starting a new webshop which is relaunching a semi known brand within its specific niche, say kids toys. Now my question is - since the brand name is relatively known and it is only 5 letters short, the website will be www.xxxxx.com. However the brand name itself doesn't say anything about the products we sell, so I was thinking to buy www.xxxxx-toys.com and 301 redirect www.xxxxx.com to this new site, but still use the shorter version in all marketing material since it's a lot easier to type and remember. Apparently Google doesn't give extra juice to sites with keywords in the domain name anymore (?) but it would still say something about site to new customers unaware of the brand name. Any advice? 🙂
On-Page Optimization | | JaneVO0 -
Keyword rich domains - Which are the best domain extensions for ranking in the UK other than .com or .co.uk
Hey there, In the absence of getting a keyword rich .com or .co.uk domain am wondering how influential .info, .org, .net domains (or any others) are in comparison? Does anyone have any comparison info to share please?
On-Page Optimization | | Wallander0 -
Will unstyled bold tags help ranking
I intend using Bold tags to add emphasis but I don't want to
On-Page Optimization | | YGF
actually show bold words
so have amended by css. are the B tags enough to help with SEO or will my amended
CSS damage the effect? Many thanks,Sinead0 -
Recommendation of second target keyword
Hi there, Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages. Our Strategy: 2 Keyword focus on that specific page
On-Page Optimization | | vliegticketsnl
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination. Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination? Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.0