Broad Match and Exact Match
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Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
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Correct but keep in mind that seo does effect longtail words you arent going after as well.
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thats what I thought but then if I target a keyword for SEO , my site will be only ranked for the exact match and not for the broad ?
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If you are doing keyword research per specific keywords and phrases... use exact match. This is the exact number of searches for exactly what you type in. I only use broad match when doing research on a general industry to get an idea about search volumes. If you want to do it right, use exact match, and type in all of the variations (plural (s), non-plural) etc. Log out of Google AdWords, and go here and do your keyword research: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Best of luck!
-Josh
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Ressler Motors is correct
****4 keyword types exist in adwords - broad, broad modified, phrase and exact
-Exact is when you only show your ads to people who type in the exact words
-phrase is when you show your ad to any search term that has the keyword phrase in it - even if extra words are before or after the keyword
Broad , phrase and exact can be seen in the tool on the left side after you do a search.
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It's when someone searches for that exact phrase. You can change your Google Adwords to exact on the left side of the page.
Exact = Blue Widgets
Broad = My Blue Widgets are Crazy Awesome
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