Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help: buy domain from Tradenames.com?
Hello to all, I'm Silvia. I am writing to ask if any of you know this site: tradenames.com. It is a domains broker. They contacted my client and would like to sell the .com business domain (my client currently has the .it). Does anyone know them? Thanks you for your help.
Technical SEO | | advmedialab0 -
How does link juice flow through hreflang?
We want to use the hreflang tag on our site (direct users searching for the Spanish version of spanishdict.com to spanishdict.com/traductor). Before doing so, we were wondering how link juice flows through hreflang? Any insight or resources on this would be very helpful. Thanks!
Technical SEO | | CuriosityMedia0 -
Clients domain expired - rankings lost - repurchased domain - what next?
Its only been 10 days and i have repurchased the domain name/ renewed. The who is info, website and contact information is all still the same. However we have lost all rankings and i am hoping that our top rankings come back. Does anyone have experience with such a crappy situation?
Technical SEO | | waqid0 -
Links from PubMed (nlm.nih.gov) not appearing in backlinks for articles
Content from our medical journals gets indexed by the National Library of Medicine / PubMed on a monthly basis. The link to the full article appears in the upper-right corner on PubMed, yet I'm unable to find PubMed (nlm.nih.gov) backlinks in the reporting tools. Example:
Technical SEO | | aafpitadmin
Article Title: Respiratory Syncytial Virus Infection in Children (allintitle query)
Article URL: http://www.aafp.org/afp/2011/0115/p141.html
PubMed URL: http://www.ncbi.nlm.nih.gov/pubmed/21243988 The PubMed link is to http://www.aafp.org/link_out?pmid=21243988 ,
a 301 redirect to the article, http://www.aafp.org/afp/2011/0115/p141.html Any idea why this link isn't appearing in backlinks? This isn't just for one article, we have roughly 2,000 articles from 1998 to the present. Articles from the past 12-months are access-restricted, and after 12-months the articles become public.0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Wordpress categories causing too many links/duplicate content?
I've just added categories to my wordpress site and some of the posts show in several of the categories. Will this cause me duplicate content problems as I want the category pages to be indexed? Also as I add more categories I'm creating more links on the page. They can't be seen to the user as I have a plugin that creates drop down categories. When I go to 'view source' though all the links are there so google will see lots of links. How can I fix the too many links problem? And should I worry about duplicate content issue?
Technical SEO | | SamCUK1 -
How does Google find /feed/ at the end of all pages on my site?
Hi! In Google Webmaster Tools I find *.../feed/ as a 404 page in crawl errors. The problem is that none of these pages exist and they have no inbound links (except the start page). FYI, it´s a wordpress site. Example: www.mysite.com/subpage1/feed/ www.mysite.com/subpage2/feed/ www.mysite.com/subpage3/feed/ etc Does Google search for /feed/ by default or why do I keep getting these 404´s every day?
Technical SEO | | Vivamedia0 -
OK to block /js/ folder using robots.txt?
I know Matt Cutts suggestions we allow bots to crawl css and javascript folders (http://www.youtube.com/watch?v=PNEipHjsEPU) But what if you have lots and lots of JS and you dont want to waste precious crawl resources? Also, as we update and improve the javascript on our site, we iterate the version number ?v=1.1... 1.2... 1.3... etc. And the legacy versions show up in Google Webmaster Tools as 404s. For example: http://www.discoverafrica.com/js/global_functions.js?v=1.1
Technical SEO | | AndreVanKets
http://www.discoverafrica.com/js/jquery.cookie.js?v=1.1
http://www.discoverafrica.com/js/global.js?v=1.2
http://www.discoverafrica.com/js/jquery.validate.min.js?v=1.1
http://www.discoverafrica.com/js/json2.js?v=1.1 Wouldn't it just be easier to prevent Googlebot from crawling the js folder altogether? Isn't that what robots.txt was made for? Just to be clear - we are NOT doing any sneaky redirects or other dodgy javascript hacks. We're just trying to power our content and UX elegantly with javascript. What do you guys say: Obey Matt? Or run the javascript gauntlet?0
