Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help: buy domain from Tradenames.com?
Hello to all, I'm Silvia. I am writing to ask if any of you know this site: tradenames.com. It is a domains broker. They contacted my client and would like to sell the .com business domain (my client currently has the .it). Does anyone know them? Thanks you for your help.
Technical SEO | | advmedialab0 -
Help. Recently my organic traffic has dropped 40%. Any advice / ideas?
Lately my organic traffic has dropped significantly as well as my adsense revenue. The moz report says, for example, my traffic is down 40%, but I a still #1 for that keyword. Also, in the last week, suddenly my number of indexed pages doubled. We had done some page rewriting and maybe messed that up. We've fixed that though. Webmaster tools is still picking up all of our old pages and the new ones. Background: We recently launched our new responsive website in March. March income was about the same as February. April dropped off suddenly (maybe late march - no sure) When we changed site, we did do 301's for all the old pages to the new ones Any ideas or advice as to why my traffic and revenue has dropped off so sharply? Never submitted questions before - not sure if I am supposed to put urls here so if you just google Home Spelling Words - that's my website. Thanks everyone!!!
Technical SEO | | kimtastic0 -
Does a subdomain benefit from being on a high authority domain?
I think the title sums up the question, but does a new subdomain get any ranking benefits from being on a pre-existing high authority domain. Or does the new subdomain have to fend for itself in the SERPs?
Technical SEO | | RG_SEO0 -
Clients domain expired - rankings lost - repurchased domain - what next?
Its only been 10 days and i have repurchased the domain name/ renewed. The who is info, website and contact information is all still the same. However we have lost all rankings and i am hoping that our top rankings come back. Does anyone have experience with such a crappy situation?
Technical SEO | | waqid0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0 -
Someone is building anchor text links with child porn keywords..help :-(
Hey Everyone; I recently found that there are tons of links to my url (30+) from several sites with the anchor text "download child porn, kiddie porn, and the likes". Although the sites linking to us where the person built the links do not have this content (thank god) it is just my url + the horrible anchor text someone is putting. [added image] Obviously I would not do that to my own site especially since I was ranked for over 15 keywords in the top 5 spots on Google and Bing. I am guessing its a competitor and I am wondering that is there any way I can remove them? Is this negative seo? Also could this be the reason my site has dropped off google page 1 last month for all my positions? I am consistently trying to rebuild but my positions are flying all over the place. Im going from ranking #12 one week to #198 the next; then to #60 and finally not even on google or bing anymore; then back to #50, etc for the past month and a half... Its very aggravating and it has hurt a few of my websites; im at a total loss on how to recover now if this is the case...It seems they have started to build these links in January from what I can find on the postings.. Thank you SEOMOZ im so happy im a member now. Any suggestions on how i can get these links off or if it is why my site has lost its original rankings.. Should I just can my website and start all over with a different URL? How can I watch out for this in the future? Any help would be so so so greatly appreciated and valued 🙂 xpVjMw8
Technical SEO | | Circa0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1