Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple CMS on one website / domain & SEO
For a client we would like to work with a content hub, but their website is build on a custom CMS so we are limited in our options and if we aks their web developers they ask crazy prices to help us. So now we have the idea to build the content hub with wordpress and implement it next to their current CMS. for example on www.website.com/contenthub/ . As far as i know this is technically possible and there are no negative effects regarding SEO as long as we link the two sitemaps together. Am i right or am i missing something here?
Technical SEO | | Siphoplait0 -
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
Should I Parent/Child my Website Pages (need help with terminology too)
Hello I have a website that I am trying to SEO optimise.
Technical SEO | | NikitaG
The current structure of the site is that all pages are linked directly after the domain:
example: www.domain.com**/page01** www.domain.com**/page02** The website is however logically organised in the following form:
www.domain.com**/page01/page02** Sometimes the parenting goes to 3 levels: (please help me with the right term here) Domain
↳ Page001
↳ Page002
↳Page003 My question is: should keep the current structure, or is it worth the effort to re-link the website in a parented way. Are there any benefites to one or the other, and could you point to some video tutorials or documentation to read. BqoDAsx.jpg DMMIC5o.jpg0 -
Domains
My questions is what to do with old domains we own from a past business. Is it advantages to direct them to the new domain/company or is that going to cause a problem for the new company. They are not in the same industry.
Technical SEO | | KeylimeSocial0 -
How does Google find /feed/ at the end of all pages on my site?
Hi! In Google Webmaster Tools I find *.../feed/ as a 404 page in crawl errors. The problem is that none of these pages exist and they have no inbound links (except the start page). FYI, it´s a wordpress site. Example: www.mysite.com/subpage1/feed/ www.mysite.com/subpage2/feed/ www.mysite.com/subpage3/feed/ etc Does Google search for /feed/ by default or why do I keep getting these 404´s every day?
Technical SEO | | Vivamedia0 -
OK to block /js/ folder using robots.txt?
I know Matt Cutts suggestions we allow bots to crawl css and javascript folders (http://www.youtube.com/watch?v=PNEipHjsEPU) But what if you have lots and lots of JS and you dont want to waste precious crawl resources? Also, as we update and improve the javascript on our site, we iterate the version number ?v=1.1... 1.2... 1.3... etc. And the legacy versions show up in Google Webmaster Tools as 404s. For example: http://www.discoverafrica.com/js/global_functions.js?v=1.1
Technical SEO | | AndreVanKets
http://www.discoverafrica.com/js/jquery.cookie.js?v=1.1
http://www.discoverafrica.com/js/global.js?v=1.2
http://www.discoverafrica.com/js/jquery.validate.min.js?v=1.1
http://www.discoverafrica.com/js/json2.js?v=1.1 Wouldn't it just be easier to prevent Googlebot from crawling the js folder altogether? Isn't that what robots.txt was made for? Just to be clear - we are NOT doing any sneaky redirects or other dodgy javascript hacks. We're just trying to power our content and UX elegantly with javascript. What do you guys say: Obey Matt? Or run the javascript gauntlet?0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?
Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
Technical SEO | | fthead9
User-agent: *
Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.0
