Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Double Slash // in URL
My client is using double forward slahes in URL like this "//" is this affecting SEO?
Technical SEO | | yanaiguana1110 -
WordPress - How to stop both http:// and https:// pages being indexed?
Just published a static page 2 days ago on WordPress site but noticed that Google has indexed both http:// and https:// url's. Usually I only get http:// indexed though. Could anyone please explain why this may have happened and how I can fix? Thanks!
Technical SEO | | Clicksjim1 -
Robots.txt to disallow /index.php/ path
Hi SEOmoz, I have a problem with my Joomla site (yeah - me too!). I get a large amount of /index.php/ urls despite using a program to handle these issues. The URLs cause indexation errors with google (404). Now, I fixed this issue once before, but the problem persist. So I thought, instead of wasting more time, couldnt I just disallow all paths containing /index.php/ ?. I don't use that extension, but would it cause me any problems from an SEO perspective? How do I disallow all index.php's? Is it a simple: Disallow: /index.php/
Technical SEO | | Mikkehl0 -
HELP: Wrong domain showing up in Google Search
So i have this domain (1)devicelock.com and i also had this other domain (2)ntutility.com, the 2nd domain was an old domain and it is not in use anymore. But when i search for devicelock on Google, the homepage devicelock.com does not exist. Only ntutility.com comes up. I asked one of the developer how the redirect is happening from the old domain to the new one and he told me its through a DNS forward. And there is no way to have an .htacess file to set up a 301 instead. Please help!
Technical SEO | | Devicelock0 -
How to 301 multiple domain names to a single domain
Hey, I tried to find and answer to this seemingly simple question, but no luck. So, I have one domain name with a website attached to it. I also registered all the other domain names that are similar to it or have different extensions - I want to redirect all the other domain names to my one main domain name without getting penalised by the big G. It looks like this: www.mainsite.com - this is my main domain I also have www.mainsite.com.au, www.mainsite.org, and www.mainsite.org.au which I all want to just redirect to www.mainsite.com I have been told that the best way to do this is a 301 redirect, but to do that you need to make a CNAME for all the other domains that points to www.mainsite.com. My problem is that I cannot seem to create a CNAME record for http://mainsite.com - I have it working for http://www.mainsite.com but not the non www record. What should I be doing differently? Is it just my DNS provider is useless? Thanks, Anthony
Technical SEO | | Grenadi0