Effectiveness of Landing Page Goal
-
Let's say you have a landing page that aims to get people to click on an affiliate offer.
Now to measure the effectiveness of that landing page in Google Analytics, We would bring up the page stats, like the image attached.
Would I be right in assuming the people clicking on my affiliate link (and leaving my site) would be included in the "% Exit" stat. Of course this figure also includes those that either close their browsers, or typed something in the address bar.
... And the "Bounce Rate" are those that clicked on the Back button on their browser.
Is that right?
-
Hi Robert,
Thanks for the great answer. You've explained it very well
Cheers!
-
If they clicked on the affiliate link on the landing page that takes them to a different site, that would be considered a bounce. If they did anything else to leave the site: Closed browser, hit back, typed in a different site, they would be a bounce. If they went to that landing page and never left and fell asleep, they would time out and that would be a bounce as well. A bounce is a single page view of the site without visiting another page.
An exit is when a visitor leaves the site for another site and will be defined by which page they left on. So, they hit landing page, looked at two others, and left from page 3. They would have exited at page 3.
Hope it helps. (Yes, for affiliate marketing it makes bounce rate a bit of a pain. You will know who tracked to the affiliate though and be able to differentiate the "true" bounce from the apparent.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to go about making Duplicate Content Pages on my domain for affiliates?
Hello, I would like to make a bunch of duplicate pages of my site's Home Page, that way affiliates of mine can have a page of their own with links specialized to themselves littered throughout the page. What's the best practice going about this without jeopardizing domain authority from tons of duplicate content signals firing off?
Affiliate Marketing | | Benavest0 -
Setting up external link goals in GA
I have recently switched all my travel affiliate links to TripAdvisor using their javascript code that converts the natural links (direct links to TA URLs) to affiliate links. I have set up goal tracking in GA to try to put a monetary value on clicks through to these links (based on the known conversion rate to commissionable bookings) but GA is over-reporting the goals by a very large margin. I'm wondering what I've done wrong. The first screen shot below is of the goal settings I used in GA. The second screenshot shows that GA is reporting 7125 goal completions since I set up the goal on 7 August. The third screenshot shows the actual number of GA events recorded on outbound clicks to TA URLs in the same period, which is just 97. So the goal completions being recorded far exceed the actual goal completions, but I'm not sure why. I know I've done something wrong but as this is the first time I've used goals, I'd appreciate some help to see what I've done wrong. Thank you. 3f7dc3de6f9f1373d47994144a5cb016 56aa39130a7d54b07d8f2ce9cf1d7fb0 35ee827275928ca8c4d4c941f0672ef8
Affiliate Marketing | | Gavin.Atkinson0 -
How many characters will Google read in a header space on a page?
We heard that Google will read about 2,000 characters in a page header. We are using DoubleClick and need to insert more than 2,000 characters in each page header. Any insight?! Thanks!
Affiliate Marketing | | theideapeople0 -
Thoughts on how to make this page better
I wrote a post that's doing really well in search and want to take it up a notch. It's about ipad cases for kids. I'm wondering if anyone has any suggestions on how I can step the page up a bit. Maybe add sub headings for the various iPads? Something else? When I wrote this post the new batch of ipad's weren't out so I'm thinking I should add subheadings for the various ipads. Any other ideas? Thanks.
Affiliate Marketing | | NoahsDad0 -
Affiliate code in urls? affiliate link landing pages?
Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin0 -
What are your biggest focuses for Internet Marketing in 2012? New Year's Goal?
We have seen a lot of shifting and movement in the search engines as of late. So I am curious as to what people are setting their sights on for 2012. And perhaps a top 3 would be appreciated. This is Internet Marketing goals, therefore SEO, Social Media, PPC, all count. Link Building? Schema.org? Facebook optimization? And try to be a little more specific like URL rewrites instead of just On-Site SEO.
Affiliate Marketing | | Thos0032 -
Google Panda & Effects On Affiliate Sites
Quick Question, We all have heard that outbound links for affiliate marketing will be filtered via Panda however how does this work when using the Google Affiliate Network URL's? Has anyone found different signals with using Google vs. Another Network?
Affiliate Marketing | | Ben-HPB0 -
Outbound Affiliate Links - Positive or Negative Effect
Hello I would like to increase the value of my value proposition to users by adding complimentor affiliate links and embedded widgets like postcode search to my promote my affiliate's service. I already have a great ranking.... Am I jeopardizing my position by putting outbound links to affiliate sites? Also would a nofollow tag on an affiliate link work? I understand Google is fast changing - so what is the latest advice on this for Spring 2011? Thanks a lot
Affiliate Marketing | | philipjterry0