If you had someone working for you for $10-12 an hour, what would you have him or her do?
-
I was recently promoted to director of marketing for a small business that focuses primarily with online e-commerce sales. I need help assigning someone who makes $10-12 dollars an hour.
If you were assigning this person to do SEO work, what would you have them do? Note that this person does not have any previous internet marketing knowledge, but they are a college graduate and can read in write in perfect English.
-
+1 for everything Sha said - no indexed page on your site should be without a paragraph or more of original content, especially if that page's purpose is to aggregate product listings.
In terms of on-site optimization this is likely the best use of that employee's time aside from blog or other content creation.
-
Hi Ralzaider,
Some great recommendations & info here already, especially from Kane, but just wanted to add:
When I hear "online ecommerce sales" I start worrying about duplicated product descriptions fed from manufacturers.
So, if this is an issue for your site, I would put your person to work on writing interesting unique product descriptions for every item in your online catalog. Since you are lucky enough to be paying a tiny hourly rate for their services, I would even consider an investment in product to give to them as samples so that they can actually see, touch and feel the products, try them out etc before writing about them. If you have hundreds or thousands of products, perhaps just identify the most important ones to provide as samples.
If unique content isn't an issue for your site, then I would go with the other recommendations in this thread first.
Hope that helps,
Sha
-
Have them write educational articles about the products/categories. For example if you were selling android tablets maybe a write up on what the difference between OS 2.2, 3.0, 4.0 etc. Ever since farmer/panda I've been seeing content heavy pages with low link ratios shoot up the rankings. I've even seen it first hand in some pretty tight categories where we'll publish an informational page and then the day it gets indexed it becomes the number one result. Obviously you'd need an internal link structure that can pass juice to/from these pages as well (e.g. linked to the product/category its describing).
-
College grad with perfect English?
1 - Show them how to run a CSV of a competitor's websites in Open Site Explorer (also Blekko and Majestic SEO are worth considering)
2 - Open the CSV in Excel, sort the entries by domain authority and then by domain name, and have them start color categorizing each row by the following (you'll have to hold their hand for a bit):
- (A) we already have a link from this domain
- (B) we don't have a link but I submitted our info
- (C) we don't have a link but maybe we can get one or it will take work (like a guest post or building a relationship or sending an email request) - in another column have them categorize what type of link it is (sidebar / resources / guest post / ad / etc )
- (D) we can't get a link from this domain (other sites owned by the competitor, etc.)
3 - Tell them not to bother with any site with domain authority under 20 or 10 or whatever your personal cutoff is.
4 - If they can get the link automatically, like submitting to a directory, have them do it. Quick them a run through on best practices for things like URL, phone numbers, and how to vary the descriptions, and then have them use some sort of auto-fill extension or plug-in so they're not retyping the same thing over and over.
5 - Have them transfer any links from category (C) to a new spreadsheet, which will be what they work on after the categorizing is done. The spreadsheet should be sorted by type - guest post, resources link, ad, etc.
6 - After a few weeks (or a month or two) of that, they'll appreciate the value of creating awesome content and getting people to create the links for you, and they'll have an excellent idea of the types of link building your competitors are engaged in.
Their next project should be learning how to approach each link from the new spreadsheet they created in step 5, which you'll need to teach them a little bit. Have them start with writing guest posts and contacting guest post sites under your supervision. Then they can advance up to email requests and relationship building after they've done a bit of guest posting. That should keep them busy for 4 to 12 months depending on your niche.
-
Free Links (link building), forums, blogs, community related sites to your industry. Just be sure the person is NOT spamming, there is a certain finesse to post links on forums & blogs that is required.
On Page Analysis get a list of your top X pages and have them run reports on each one, save to PDF.
Familiarizing their-selves with this site & its articles.
Link building is a never ending process, but we try to just get a couple decent links per week now...... when I first started my day consisted mostly of link building.
And if you're in sales I'm sure you have some personal or company content that could be proof read, or generated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building my Portfolio of 70 MicroNiche Sites (10-15 Pages of Content)
Hello Moz Community, I just bought 70 new domains in the past month in different niches with exact match domains, installing these sites on 2 different hostgator servers, installing all the plugins needed etc. and start publishing first 10 articles on each site. ( the keyword research was done with long tail pro and choosing the best long tails with MOZ difficulty grader that is under 40-45.) My question is the following: If I will have some of these sites that will don’t rank in Google in the next 3-6 months for the main keyword without building links…what will be the best course/method/resources I need to know about building quality backlinks and having the time to do these tasks on each website to be sure that every site will be a winner, or even 50-70% of them in both traffic & money ROI !?! I want to have a minimum of 10 sites that will make around 150$ per month because my Intention is to sell these sites on flippa for higher multiples of 15-20 monthly revenue. ( I sold my first website on flippa in September for 1650$ and is awesome. I want to repeat this success at a higher level ) Thank you ! I built niche sites since February 2012 but in terms of building backlinks to microniche sites I didn’t do too many things in the past when is about backlinking (just submitting in directories) so I ask about the experience of this community. Which are the best methods to build links in 2013 J Best regards, Sebastian Papp & His Team
Link Building | | Sebastyan220 -
On-Page Grader: F, Backlink still work?
For some reason, i can't optimize the page, and on-page Grader is F, whether the backlink with anchor text still work? Any thing i can do in such situation?
Link Building | | skyten0 -
Help! Does SEOMOZ Work?
New to SeoMoz and im struggling!! I have been trying to study SeoMoz and how to use all these tools but I am totally at a loss where to start with it. I think i am OK with on page work but the link building and how to get better ranking i find really difficult. After all we all need results in our jobs or why would we bother with it. Does any one have any tips with the linking tools and how to see some results for me to keep SEOMOZ on. I really think a good video on practical steps on link building would help. All this talk about do something practical!! What practical things build the best links?
Link Building | | sunshine640 -
What are top 10 best link building places after penguin?
Can some one help on this. I am looking to build 1 way links to rank a new website. Besides blogging and social bookmarking can some one recommend what works post Panda and Penguin.
Link Building | | oneseocompany0 -
10,000 links in 2 minutes
Hey guys. A belated happy new year to everyone who reads this! I had a strange experience yesterday with linking from a clients website footer. Basically, the client currently has a serious duplicate content problem caused by a multiple language plug in. It has made Google believe that there are 10 different versions of the clients website online (one for each language). It is a real estate website and there are quite a few pages anyway, but with the error, I would suggest the page count is now around 10,000. We are waiting for the developer who installed the plug in to repair the problem and without thinking it through really, yesterday, we made a text link to our home page in their footer. Overnight, our rankings for the keyword we used for the text link have dropped from pos. 2 page 1 down to halfway down page 2. Is this basically a sign that it is not good have this footer link from their site? I guess it is kind of like 10,000 weighted links being added in one day right? For now we have removed the link, but any help would be greatly appreciated. Cheers, Mark
Link Building | | Nextman0 -
Text Link Ads - have you worked with them?
I work with a large group of community sites and we were approached by a company called Text Link Ads to purchase links on our sites for SEO purposes. This means we can't add "nofollow" and the resulting page is crawl-able. This goes directly against Google's policy but I think it would be tough to find out exactly what we're doing. It could be a great revenue source and this company has many, many sites they work with. That said, this sounds like what you say right before something bad happens. So, two part question: Has anyone worked with this company before? And should these links be avoided or are they not so bad? Thanks in advance!
Link Building | | joshcanhelp1