Beyond Guest Blogging, What Else Works Now?
-
Given the importance of editorial links & co-citation, beyond guest blogging what other high-value link-building tactics should I be looking at to boost organic search placings?
Specifically, in Apr 2013 is there still mileage in directories (such as these on the SEOMoz list) or on this GetListed list; or in placing content on social sites such as Squidoo?
-
Use those General Directories if they include your a section for your industry.
Squidoo - turned to crap because of article marketers re-spinning content. Got HAMMERED by Google. I'm not putting my clients in Squidoo.
-
Hi Francisco
Thank you.SEOMOZ List - yes, but only related ones. Quite a few on the SEOMoz list are "general" directories. What's the deal with those? Avoid?
Squidoo - NO
This was my gut feeling as well. But why "no", given that it is a high authority site? -
SEOMOZ List - yes, but only related ones
GetListed - Yes
Squidoo - NO
-
Thank you all for your responses.
However, my key question still hasn't been answered head-on:
Specifically, in Apr 2013 is there still mileage in directories (such as these on the SEOMoz list) or on this GetListed list; or in placing content on social sites such as Squidoo? -
I forgot to mention, try to get your links on pages, not just blog posts.
Think creatively on why someone should give you a link on one of their landing pages. I normally give links to gov't sites and the BBB. Why should someone like me link to you on one of my landing pages? How are you going to make my life easier?
Maybe you can make a widget that is only for a certain company that has a back link at the bottom of the widget.
-
Guest Blogging is a good idea but I guess there are other tactics for link building that you can use... which includes link sleuthing and grabbing links through images....
Inm y opinion directories still ahve a bit of a mileage but if you are tight with budget i would prefer spend more on organic and natural links instad of directories....
-
Hi Jeepster,
I totally agree with Francisco...guest blogging should only by one element of building links, the fact is we don't know what the algorithm is for a reason (the fun is in the hunt).
I have found if you do a combination of the little things correctly and keep to the basics of web marketing and optimisation, "regular content", social media presence, and good on-site optimisation etc, etc it will go along way!
I recently tested a couple of sites to see what sort of timeframe it would take google to index a page..so I set up "Google Alerts" for certain keywords I wanted to target, the theory behind this I would be able to see how long it takes for google to index and crawl a page and in particular a link. and then measure it against my SERP (search placing)
I tested out the theory on two sites SBWire and PRBuzz, it only took 2 days for it to get indexed and my placing did move not long after, in the right direction
So to answer your questions, PR's are still an effective link building strategy; however it is all still relative to what your competition is doing ? do they have a strong social media presence, do they blog do they have great content content.
I hope this helped, what does everyone else think ??
-
We don't know exact what Google does to rank websites. I think it's a good thing doesn't let us know the algorithm.
I think link building through guest blog posting should only be one thing you should do. How about leaving testimonials on other websites? I have used that successfully especialy with companies that use our service.
-
Jeepster, I can tell you a few things that are just his long and arduous. If I may ask are you currently blogging on your own domain? I'm assuming so right? What are you doing to get your blogs out there so people actually recognize your site as an authority on search engine optimization?
You can rewrite your entire website. I would recommend using scribe SEO or scribe content
When doing so you can make your articles longer that seems to help. In addition to that you can make them more engaging essentially make it the next version of your website in addition why don't you throw in some new graphics and redo your entire website top to bottom. It would be a very very cool thing to do as Caplewood pay attention to the look of the site and then give it a go. But you must out the content there to keep them. As far as the maximum impact factor I would go with getting your information in the hands of a well-known authority see if you can get some retweets. Consistently blog do not stop blogging on your own website. Speed up your site this will do wonders even though Google only gives it a couple hundred of a point it actually will increase user usability and user happiness. I would start out with a strong's very strong email campaign that's not spamming it all talk to the guys at Mill33.com they are the best in my opinion and I'll help you through the entire process email campaigns when done right can have some of the highest ROI of any specular search engine optimization technique or online marketing technique. I hope I have been of help to you sincerely, Thomas oh PS do not forget to make sure those newsletters and email updates all link to strong landing pages. So update your host update your mail update your site and you will be alright.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consequences of shutting down a company blog
We’re an ecommerce company with a blog of 150+ posts. The blog brings in very low traffic and we were never that consistent in publishing great and frequent content. We now know our organic traffic comes from other pages that are doing great. So our question.. Should we: 1. Stop linking to the blog internally and just leave the it up as is. No harm here we guess, but these posts are not as relevant now and we feel their high bounce rate and low ranking is affecting our overall performance.
Link Building | | boxador
2. Take it down and 410 the pages. Will that many 410s eventually hurt us?
3. Take it down and 301 to home page of the company. Will permanently redirecting that many pages to our home page hurt us? Appreciate any input.0 -
Blog commenting for SEO - Useful practice?
With most blog comments being no-follow, I was just wondering whether blog commenting for an SEO campaign these days was actually a worthwhile practice. Would love to get some insight on this.
Link Building | | Gavo0 -
Moving off page blog to on page blog
Hi, I was using free wordpress blog and i have around 18-20 content on the blog. Now, we've managed to have blog on our main website which has www.mysite.com/blog extension. We did this so we could create more links on the website/ I am a little unsure how to move the blog now. Should we copy & paste the blog articles from old blog to new one and remove them from old blog? I am just not quite sure how would it effect the links. If i keep the old articles on the old blog and create new articles for the new one, it'll take me a while before i get them written. Any recommendation appreciated. Thanks
Link Building | | Rubix0 -
Blog Comments
We all get them ... spam blog comments. People do it to get link value back to their site. Recently, someone approached me to do this for our site but on niche sites that are related to our content and to provide good valueable comments within a blog post of about 100 words each, and genuinely try to engage.They also were talking about finding blogs that have "follow" links in their comments space, since most do not. I still declined it because it is somewhat 'grey-hat' rather than 'white-hat' linking, and we want to be above-board on everything. Although we personally declined this approach, I'm curious your thoughts though on whether gaining links from blog comments from related, niche sites is a good idea. Like this question? Give us a Big Thumbs Up! Thank you!
Link Building | | applesofgold0 -
New PDF Guide. On My site or linked by blogs?
Hi experts, I created a new worth guide about food. Its purpose it to improve backlink by adding website's URL on PDF's footer (spider crawls that one, is it true?). I want send my guide to trusted blogs so users can download new pdf guide on the web. Is it the best way to gain popularity and let my backlinks grow? I've seen that seomoz published is guide such as html pages.
Link Building | | Greenman
Could it be the worth way for me? Thanks a bunch in advance! G.0 -
Posting "similar" blog posts to multiple blog sites seems "shady", does it work?
I've read a lot of info here in the Q & A tonight and there was a thread that stated it's potentially a good thing to post content on multiple blog platforms such as: blogger.com posterous.com wordpress.com tumblr.com I've also been trying to figure out how to deal with my blog as a subfolder instead of a subdomain. That research in Q & A clearly indicates that Google treats subdomains basically like separate websites and links from my blog to my main website will not be as valuable if i stay the course with my blog on a subdomain short term. Given that, if the 4 blogging tools above all require the use of a subdomain, then how am I actually taking advantage of the seo value of blogger,posterous, tumblr? In my case my domains would be: steripen.blogger.com posterous.tumbler.com steripen.wordpress.com steripen.tumblr.com Just not adding up to being viable given what I read states these would be treated as new websites, not to mention I worry these posts, even slightly differentiated, would be suspect. Who am I truly benefitting by doing this? Users?
Link Building | | Timmmmy0 -
Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites. Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc. However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website? What do you think is the best option and why?
Link Building | | Grow0 -
Would you approve this blog comment?
I just got an unusual comment on one of my blog posts on our real estate site. The article was about a particular street that is getting renamed after a historical figure. The comment is seven paragraphs of information about this person. The comment is an obvious attempt to get a backlink in my opinion. The site that it is linking back to is an architect's site. So, this is probably the work of an SEO. I've searched and can't find duplicate content online. I thought perhaps it was from wikipedia but there is no entry on this person and I've searched several phrases from the comment and it doesn't appear to be duplicated. So, would you approve it? My gut instinct is "yes" because it would add to the content on my site...but there's this little thing in the back of my head that is saying "Don't do it!!!!" EDIT: I just checked and the architect's site has 3 backlinks, none of which are blog comments. So, perhaps it is legit. Maybe someone is just fanatical about this historical figure. EDIT AGAIN: Very cool. I just checked their about page and the owner of the business has the same last name as the historical figure. OK. I'll stop being super paranoid now. LOL!
Link Building | | MarieHaynes0