Home Page Content - In a Div?
-
Is putting content in a div so it doesn't muck up the look of the home page create a problem in doing well organically? Example - http://www.callawaygardens.com. We have lots of clients that want no text on the home page and we are trying to figure out how to do this while still ranking well organically. What are your thoughts? Can we get in trouble? Are there negative impacts with SEO doing it like this?
Thank you!
-
Hi Katie, I think you're referring to the "More +" button on the bottom left of the site? I think that's an OK implementation, but it would be a lot better if it was more obvious. Aside from the fact that the site takes forever to load (which is a much bigger issue), having to figure out to click that little button to get that big section of content isn't ideal - from a user experience standpoint I'd much prefer to see that content displayed normally and just require guests to scroll down to see it. But, the client wants what the client wants I suppose. Companies have been penalized for hiding content on a page - though the examples are malicious and obviously link-driven, unlike the content on the site you linked. SInce none of the content that is hidden is especially spammy, and they're not trying to squeeze in a bunch of keyword-rich links, I don't think it'd be an SEO issue. The text of that section is about 700 lines deep in the source code, however, which isn't ideal. If you can find a way to move that higher in the code I would do so. Take a look at this company's portfolio: http://www.whitestonemarketing.com/design.html They do a good job of integrating large photography for hospitality sites without making the site visitor have to click 'more' buttons. I much prefer the user experience on a site like http://www.victorianfarmhouse.com/ than on the one you linked.
-
Hi Kane:
This is not our client but give you the idea of what we will do. http://www.callawaygardens.com/.
Additional thoughts?
Thank you!
Katie
-
Are you looking to hide the divs or place them behind content like an image or flash? If so, I would only include text that shows up in the image or flash, otherwise it's going to look pretty deceptive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong page ranking on SERP, above more relevant page
Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied? I found this Moz article, has anything been written on this topic more recently. Thanks! https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions
On-Page Optimization | | NicheSocial0 -
Should I remove 'local' landing pages? Could these be the cause of traffic drop (duplicate content)?
I have a site that has most of it's traffic from reasonably competitive keywords each with their own landing page. In order to gain more traffic I also created landing pages for counties in the UK and then towns within each county. Each county has around 12 towns landing pages within the county. This has meant I've added around 200 extra pages to my site in order to try and generate more traffic from long tail keywords. I think this may have caused an issue in that it's impossible for me to create unique content for each town/country and therefore I took a 'shortcut' buy creating unique content for each county and used the same content for the towns within it meaning I have lots of pages with the same content just slightly different page titles with a variation on town name. I've duplicated this over about 15 counties meaning I have around 200 pages with only about 15 actual unique pages within them. I think this may actually be harming my site. These pages have been indexed for about a year an I noticed about 6 months ago a drop in traffic by about 50%. Having looked at my analytics this town and county pages actually only account for about 10% of traffic. My question is should I remove these pages and by doing so should I expect an increase in traffic again?
On-Page Optimization | | SamCUK0 -
Static pages with dynamic content: Good for SEO?
I wanted to know ones thoughts on reducing duplication by creating a static page with a few dynamic fields. Has anyone done this? If 75% of a page is static and 25% is dynamic, is that a good ratio? It's an idea I am thinking about to combat duplication issues affecting ecommerce pages. Some ecommerce sites generate a new page for a small change like size, but the content is the same. What if you could create a single static page and depending on the size chosen, only those fields connected to the size are dynamic? Everything else remains the same. For caching purposes, you always submit a cached page with default values. Wouldn't this work? Isn't this a solution for duplicate ecommerce pages? It would also help in ranking, rather than multiple external links across duplicate ecommerce pages, it would just be to a single page.
On-Page Optimization | | Bio-RadAbs0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Index.php getting Duplicate page content.
I am quite new to SEO and have now got my first results. I am getting all my index.php pages returned as Duplicate page content. ie: blue-widgets/index.php
On-Page Optimization | | ivoryred
blue-widgets/ green-widgets/large/index.php
green-widgets/large/ How do solve this issue?0 -
Opinions please on Duplicate page titles & too many on-page links warnings.-
Hello folks, I'm a total SEO newbe but totally enjoying
On-Page Optimization | | CSC
using SEOmoz to learn more. We have ecommerce sites and the 1st crawl flags – as appears typical too many on-page links. We display up to 20 products (each with three links!)
and I’m trying to push to have fewer but meeting resistance from colleagues.
We have links duplicated all over the site believing it eases navigation. My question is just how critical is the number of products displayed
and the resulting volume of links to SEO results? Also we currently have collections of products displayed
across several pages which of course have the same page title and this is flagged
as a duplication error. I wonder if product auto-scrolling help as this means only a certain number of products are displayed at one time on one page thus reducing links and the need for duplicate page titles? My superiors are resisting change (perhaps nervous of spoiling
what already works) and I need to know where to direct my persuasive powers! Many thanks in anticipation, Spence0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Home Page Optimization For Wordpress Blog
Hi, I'm developing a wordpress site and currently confused over home page optimization. I'm planning to use excerpts of posts on home page so that users can glance over all recent posts and at same time avoid content duplication. But I'm not sure how to optimize the home page for couple of targeted keywords . How can i make sure that there is enough content, proper H1, title tag etc on home page for target keywords even by using excerpts of different posts on home page with Read more links to complete posts? Should i use some sticky post on home page to take care of all onpage requirements for required keywords or there are some other better ways to do it? Regards, shaz
On-Page Optimization | | shaz_lhr0