Google changing case of URLs in SERPs?
-
Noticed some strange behavior over the last week or so regarding our SERPs and I haven't been able to find anything on the web about what might be happening.
Over the past two weeks, I've been seeing our URLs slowly change from upper case to lower case in the SERPs. Our URLs are usually /Blue-Fuzzy-Widgets.htm but Google has slowly been switching them to /blue-fuzzy-widgets.htm. There has been no change in our actual rankings nor has it happened to anyone else in the space. We're quite dumbfounded as to why Google would choose to serve the lower case URL.
To be clear, we do not build links to these lower case URLs, only the upper. Any ideas what might be happening here?
-
related to this, has there been any research done to see which urls convert better (lower case, upper case, camel case), etc?
-
I wouldn't worry if all it is is a change in how it looks - but a screenshot would be good for all to see.
Regards,
Andy
-
As of yet, no change in rankings. It's also been gradual with one or two URLs switching here and there. We still have upper case URLs ranking for certain terms and I've even seen a few that have switched back and forth from day to day.
-
two questions: do the lowercase URLs work? (i.e have you set up rules to allow them on your system?)
Could you ping me an example? This is a policy of google Adwords, however I have yetto com across one in SERPs...
-
There have been reports of Google playing around with different things recently including how listings appear, such as Ad Words, and Sitelinks.
I wouldn't worry too much about them changing to lowercase as this might be to do with one of these changes - have you noticed rankings change or is it just the way they look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Latest from ... feature SERPs
Hello Mozers, this is probably (as per) a naive question, but, is the 'Latest from ***.com' element in SERPs an extract of Google News? I've added an example of what appears for 'Moz' in SERPs. MYn7Kh2
Algorithm Updates | | SEO_Selectaglaze1 -
Google Birthday Update - noticeable industries?
Anybody see anything specific around which sites are seeing upswing from birthday update? We saw a lot of rankings drop, most drastic in terms that are more loosely associated with our offerings but also seeing more sites with higher DA taking a spot or two above and some more images in top spots for ecommerce terms that you might not usually think to click images to view. For a lot of these terms we're sure our conversion is better, and we offer to more of the search query intent, than some of the competitor sites that have taken top spots - even Amazon and staples who I'm guessing will move back down after google sees people leaving their site to find what they are looking for (hopefully).
Algorithm Updates | | david-johns-sheetlabels1 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Google Algo Updates
Hi I have noticed strange drops in our rankings, some last Monday 12th & some Sunday 18th - has anyone else experienced anything on these dates? I've seen talk of a possible algo update, but nothing concrete Thanks!
Algorithm Updates | | BeckyKey0 -
Google sidebar advertising dropped
Has anyone noticed how the google sidebar advertising has completely disappeared? They only display top 4 adwords and then remaining on the bottom of each search page. I can't find any info on it or when it actually happened?
Algorithm Updates | | Purplesars110 -
SERP Drop
Hi, I have been trading online since 2006 and over the years I have built up some impressive SERP's for keywords such as "mens underwear' which I was SERP 1 for. However, over the past 6 months I have pretty much dropped off the face of Google for a large proportion of my keywords. I suspect I have been hit by the Panda/Penguin updates and do not know how to recover this. I have a mixture of what I consider to be relevant and healthy links, but there are also a few links in there that Google would no longer like. However, I believe that the majority of my links are OK. What should I do? Thanks i97zo6W.jpg
Algorithm Updates | | UnderMe0 -
New Google "Knowledge Graph"
So according to CNN an hour ago regarding new Google update: "With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated" http://www.cnn.com/2012/05/16/tech/web/google-search-knowledge-graph/index.html?hpt=hp_t3 Does this mean we need to start optimizing for Categories as well as Keywords?
Algorithm Updates | | JFritton0 -
If you got hit by a google update what you do first?
I have not been known the Panda. My site statistics knows it. I manage to endure and get back where i felt everytime with change of design, ad placement, content... I am very curious: if i did nothing, my site will turn back? why i kicked in every big update? Simply if you get hit by update, without any act, could your site healed?
Algorithm Updates | | MaxCrandale0