Anchor Text vs Rankings!
-
Let's say I have a page about houses for sale (which has the biggest number of search queries/month). I want to rank with that page for another variations like house for sale, and house sale.
Now, if i build links only with anchor text **houses for sale **(presuming that Google is OK with that) and i will take top 3 for that KW, i will rank very high too for the other two combinations of words? Or Google treats different plural vs singular and the stop word for.
This is an example based on site for one client of mine. His site is about Hotels in Mamaia (hoteluri in mamaia in romanian) and i build links with anchor text hoteluri in mamaia. For this KW i took pos 4 but for hoteluri mamaia i am on page 9 from Google.ro. These two combinations of words are 90% the same in my language. For you to know hoteluri mamaia has bigger numeber of search queries/month (6 600 vs 260).
-
The same holds true for order of keywords as for plural and varients. You will rank for all, but highest for the actual.
Image the text in a website "you can phone mobile mechanics day and night" and on another website "mobile phone deals" should they rank as high for each phrase? no, i dont think they should
-
The same thing is if i get links with kw1 kw2 and i rank high for this combination, but when i search kw2 kw1 it's not the same thing (the rankings are very low compared to optimized anchor text). I think it should be the same thing because there are the same words but in other order.
-
Add the variations (house for sale, house sale) as well on your page that has been optimized for houses for sale if possible. It will improve relevance.
-
If you optimize for houses for sale, then you will rank for homes for sale also, but you will rank for higher for houses for sale. Best to try and mix up your link text
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are niche directories still helpful as good links to have to help ranking in the serps?
Are niche directories still helpful as good links to have to help ranking in the serps or has Google discounted directories? The Niche directories that i would be using are not spammy at all and are quality sources of info. Thanks mozzers!
Link Building | | Ron100 -
Ranking For Non-Context-Friendly Terms Without Anchor-Text
We are now at a point with Google where having a link profile that has a lot of exact match anchor text for a few main keyword targets is not a good thing. So, how do we rank for terms that do not fit into the content of your site, but are still good keyword targets. Here is an example from my situation. A good keyword target for my area and business that I am working for is "plumber riverside" or "plumber riverside ca." In a gramatical sense, these two/three words do not belong together in content, i.e they would not make a proper sentence being placed together, except with maybe a comma or period separating them. In fact, this term probably wouldn't even make a good sidebar link copy. Without having a link profile with "plumber riverside" as my most common anchor text, how can I let Google know that I should rank for this term? Anchor text used to be the go to but now you have to really minimize the use of it for exact match terms. Without on page content, it seems pretty hard. Any thoughts?
Link Building | | tonyflorespsa0 -
Anchor text in blog boilerplate
At the end of our company blog posts, we have a short paragraph about our main service using anchor text linking to the homepage. I read somewhere (but can't for the life of me find it again) that this method can lead to Google ranking these blog posts lower than if they weren't there. Is there any correlation between internal linking using boilerplate anchor text and lower ranking for those internal pages? I understand that this isn't a top priority as Google is placing less value on anchor text, but don't want to do anything that could potentially hurt, either. Thanks.
Link Building | | brandonRT0 -
Will Ecademy closure affect websites google ranking
Hi, i think i must be the only one that did not know about Ecademy sale, well almost. In the past week I have had a number of people contact me who are angry that they did not receive an email about ecademy business network being sold off. These people are more than angry about their monthly payments leaving their bank acounts and not having access to the new site which is here www.sunzu.com/ Although a lot of people are angry of the handling of this, an important question i would like to ask is, with ecademy no longer being around, does this mean that all the hard work of people writing articles on ecademy and gaining link juice, will all this link juice vanish look forward to hearing your thoughts
Link Building | | ClaireH-1848860 -
Low quality links for Amazon product page=high rank?
I am wondering if there would be any benefit in using low cost link building gigs off of fiverr and seoclerks for specific Amazon product pages. The theory I have heard behind this is Amazon's authority is so high, that even the bad links pointing to the specific product page add to the SEO of the page. When google see's a product page on Amazon, they already assign it a high authority, so links help google see which page is the most popular in that niche, and ranks it. Amazon product pages already rank high in google search results, so the idea is this would give specific pages a little boost. Do you think this is a valid method for getting a specific amazon product page to rank high on google search? I understand this is not the normal type of question here, and it really only applies to Amazon product pages specifically, and not normal sites.
Link Building | | jmc5090 -
How many good links does it take to improve the rank
Just wondering how many good links (PR 3-5) it generally takes to improve the site in a competitive space. That is assuming the links will be procured (earned) from the sites in the same domain.
Link Building | | EricMoore0 -
Should we Have Our Anchor Text Changed?
Unfortunately, we used a SEO company to do some link building for us and they used a lot of marketed keywords as anchor text instead of branded. About a month into the project, we saw a drop in ranking for those keywords. From what I've read, Google is cracking down on marketed keywords in anchor text (when it is done in a spammy looking way). I have contacted the company that did the work and they said they could update the anchor text. So my questions are: Should we asked them to change the anchor text to branded keywords or should we just leave them? 2) If we do have them changed, do you think Google will look at that as another spammy move? Any input would be great. Lesson learned not to used a reputable SEO company and for us not to monitor how they were submitting links. Ron
Link Building | | dustyabe0 -
Anchor text diversity - post penguin.
Hi, It seems that achor text diversity is hugely important post penguin but what's the best strategy? What kind of anchor text should I be going for? As I understand it more that 60% of links with the keywords in trigger a google flag. For example are the following good examples for the term 'wedding singer'? local wedding singer, best wedding singer, wedding singer website, hire wedding singer. Would these cause triggers in google as all contain the keyword 'wedding singer'? Or should I be going for: click here, visit us, listen now, view a profile Obviously these words don't contain the anchor text 'wedding singer' but with a few exact match #wedding singer' anchor texts and good on page SEO will this mix give better results?
Link Building | | SamCUK0