Does focussing deep linking too much on one page have a negative impact elsewhere?

[McTaggart]

Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client  - focussing a lot of good quality backlinks on that one page.

I'm aware that most of the other pages, including homepage, lack good backlinks.

Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.

[SimonCullum]

You're welcome Luke, glad to have helped

[McTaggart]

Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated

[SimonCullum]

Hi Casey

Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level.  If the page is so important, then probably a good idea to move it higher up as shown in your example.

With this suggestion though, it's very much 'putting all the eggs in one basket'.  It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.

Using an analogy;  a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.

Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.

Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.

So two possible options between us, depending on the business objectives.

Regards

Simon

[CaseyKluver]

Hi Simon,

What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:

• http://www.boringsite.com/ - 30 inbound links
• http://www.boringsite.com/really-awesome-content/ - 3000 inbound links

Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?

Thanks,

Casey

[SimonCullum]

Hi Luke

What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.

By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.

"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO.  Vary the type of links that you actively try to gain and where those links are going to.

Regards

Simon