Adwords Keyword Research - Impressions, CTR
-
Hello,
In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords)
am I looking for impressions or Click Through Rate, or both?
Please explain.
-
What's a top keyword? That's the question... It's not always the keyword with the most traffic.
You can use the Adwords Keyword tool (for example) to find related search queries and the search volume. But even when their is a lot of traffic, it's not sure it's a 'good' keyword for you.
When you are running an Adwords campaign you can find search queries "Tab Keywords -> See Search terms". This Search queries are also in Google Analytics, but with information about conversion, time of site visit, etc. So you can use Adwords + Google Analytics to find 'converting' search queries. Thereafter you can start optimising (seo) for this search queries.
See also http://www.seomoz.org/ugc/advanced-seo-keyword-research-tips-and-ideas-14216 for a lot of information.
-
Hi Olaf and Pashmina,
I see that my question wasn't clear.
I'm doing keyword research for organic SEO. I want to find the top keywords that I'm not yet targeting.
Does that help?
-
Do you mean, you spent $300 to find out the search queries?Then you beter can check Google Analytics to see which keyword phrases brought you the best visitors (in terms of conversion).
-
Your question isn't clear. What is the intent of your research?
If it is just keyword research how are you getting data on CTR? If you're using the Keyword Tool, you will only see data on Impression Volume. And if you're looking for keyword opportunities, then it it's both the estimated Impressions and the CPC that are relevant data points for your research.
If you're currently advertising already and looking for some insight as to how that should affect your SEO, then yes CTR is also something to look at, but I'd actually look at Click volume, and ensure that your SEO efforts are targeting those keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Adwords Express Placement and Explanation
I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate. We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range. However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition? Will they always be on the bottom of a sidebar on the second page? Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up? Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs? Happy Friday and thanks in advance, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Adwords inital offer / plan towards a client
This must have beeen asked before, but I have been Googleing all day to find a sample offer made by some premium agency. I am working on my very first Adwords offer and although I certainly have my own ideas what to include, I would love to see an offer that has a great flow and layout. Could somebody please give me a link where I can find something?
Paid Search Marketing | | Valdo22220 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Redirecting AdWords Display URLs
I feel it's a best practice (from a user experience POV) to create a 301redirect when using a fictitious display URL in your PPC ads. And according to the AdWords help page (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=175906&rd=2) Google doesn't have an issue using a redirect. "Redirects used for tracking purposes are fine as long as the final landing page has the same domain as the display URL." I'm curious if there is ad score penalty if one does not ionclude a redirect - i.e. the user types in your display URL and gets a 404. Has anyone seen an evidence of this?
Paid Search Marketing | | legalseo0 -
Does anyone know of an excel template for creating keyword combinations?
I am looking for an Excel template with Macros that would allow me to drop a column of keywords next to a column of modifiers and it would build out thousands of keywords with a Macro. Can anyone drop their best SEO/SEM Excel template spreadsheet links in the comments?
Paid Search Marketing | | eli-hgm0