Low Traffic, All Branded Keywords
-
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords.
The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her.
What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002.
I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall.
What say you all?
-
I don't necessarily have the answer for you but I can tell you that you ABSOLUTELY should NOT get into Site Optimization with MVT or A/B. You want to make sure that your tests reach statistical significance and to do this you need numbers. If her conversion rate is only 5-10% of all visitors then you can expect that only 10-20 people a month actually purchase a product. Even if she has 50% conversion rate you are only looking 100 conversions a month. That is fairly insubstantial ESPECIALLY when you are considering a MVT. At a very minimum when I am testing on a clients site I need to see 150+ conversions and even then I do not feel very comfortable in making a conclusion unless the lifts are enormous enough to extremely outweigh the interval/margin or error.
Links are going to help quite a bit as well as making sure that there are no big impediments to her site ranking well, hence a site audit. I would also strongly consider looking at some pretty interesting techniques in doing local to attract business. Does she have a B&M store as well? If so look at hosting a geocache. She might look at signing up with Help A Reporter Out (HARO) and trying to find some articles she could help out with. Try and think outside the box. Also just revisit a lot of the basics to validate that everything is done as well as it could be. But I highly recommend that until traffic picks up, you stay away from testing or at the very least MVT. You need confidence to choose a winner, statistical confidence.
-
Create link-baits on new web pages. Share/tweet/engage in Social Media. Search for ways to give her clients' additional value. Make new connections. Add her website to professional networks. Participate on gift basket forums. Participate on local forums. Announce new events there. Let her host a gift basket event. Start a YouTube channel and shoot 20 educational videos about gift baskets. Continue to create business listings. Use StumbleUpon. Check if her internal pages are optimized to A level. Cross-link the pages. Become the big fish in a small pond.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a slight brochureware website with little content or keywords be getting DA 96, PA 59 and linking domains of 50.5million?
How can a Facebook page get domain authority of 96, page authority of 59 and have 50million linking domains? I come across websites that feature crappy video clips in serp features in google searches, the website.
Link Building | | DavidLandManager
It's surely black hat tactics. How do they get away with this? The website has zero content beyond light brochureware.
Screenshot 2021-07-23 at 06.59.45.png0 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Is there a ranking delay for highly competive Keywords?
Is there still a delay in ranking highly competitive keywords with commercial intent. If so how does it work exactly and how do you determine which keywords are highly competitive. Thanks
Link Building | | phoenix20120 -
Building on Brand for a keyword heavy domain with bad backlink profile
The domain is keyword heavy think along the lines of "mountainbikes.com" and they are ranking ok for mountain bikes, however on inspection they have a LOT of poor quality back links and a lot of those links are anchor text phrases (and far too much of it!). A lot of people recommend building on brand in situations like this, however how would I go about doing this for a site without a branded domain name? In this case their is a company name but it's not the same as the domain name, would you simply build links using the company name "Uber Bikes" or use the domain www.mountainbikes.com. If the aim is just to build a more varied back link profile then I guess using both would be good? Thanks in advance! 🙂
Link Building | | SEOKeith0 -
Paid Directories and On-page Keyword SEO
I have a new website and I am getting ready to submit to a few paid directories to get my links started. I wanted to optimize my domain name/keywords for those directories and also for my on page SEO. My domain contains my keywords. For example "www.horsebuggy.net Questions: #1 Should I target the horsebuggy.net in my on-page SEO or just target horse buggy? #2 When I submit to a paid directory which should I choose for my company name. (I currently have a DBA for each term....for ex.. horse buggy and horsebuggy.net . Thank you, Boo
Link Building | | Boodreaux0 -
Best Keyword reseach tool for spanish site?
Good morning to all. I am looking for a good keyword research tool for spanish website. The google keyword tool does not give enought long tail keywords and wordtracker does not provide good results for spanish sites. Does anybody here have experience with a good keyword tool for spanish sites?
Link Building | | seoroyal0 -
E-commerce SEO targeting Manufacturer Keywords
What are some good tips, articles, posts, etc. specifically on e-commerce sites that want to target the manufacturers they sell as keywords. For example: Footlocker.com wants to target "Nike" The products we sell are obviously much less competitive than Nike.
Link Building | | JMacSupply0 -
Competitor Targeted Keywords
What is the easiest way to about and specifically finding backlink anchor text and links for specific keywords? E.G Our competitor ranks highly for the term "Army Fleece Jacket" whats the easiest way to weed out the links which hold the most weight for this particular term?
Link Building | | Anest0