Schema - Could a company like mine benefit from this yet?
-
Hey there - I've been reading about rich snippets and was thinking of hiring a programmer to implement this. In my industry I would be the only one thus far on front page with a highly competitive keywords and would be displaying 5 stars based on our testimonials etc, would that be acceptable? These testimonials are not on my homepage so if I implemented would it be a misuse of these tags?
My site is mortgage / financial company and I don’t see much in available tags yet except for “location” and “reviews” I could implement. I'm just trying to figure this out and I greatly appreciate any feedback!
-
It should be OK if you have a single product on your homepage. You just need to follow these guidelines:
The following guidelines apply to review snippets:
- When using review markup, the main topic of the page needs to be about a specific product or service. For example, using review markup on a page containing multiple products is not supported.
- Review of adult-related products or services are not supported.
- If the markup contains a single review, the reviewer’s name needs to be a valid name (Person or Organization). For example, “50% off until Saturday” is not a valid name for a reviewer.
I'm not confident Google will display the stars, but I think for the cost it is well worth having a go.
-
If you can get review stars, GO FOR IT!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to properly spin off a subdivision of an existing company?
An existing client of mine is the parent of a subsidiary. The parent business currently drives traffic for the subsidiary and has been doing so for many years. The subsidiaries owner is wanting to create their own website even though the companies are still in great relationships. So I'm wanting to make sure they don't compete. What necessary steps do I need to take? My one major issue is the address. They both work under the same address and I plan on using a suite number for the subsidiary. Will that work? Even though the parent company doesn't priortize it's subsidary business for SEO, I don't want to drop in rankings and for them to compete. Any knowledge or insight on this would be greatly appreciated! The more details the better 🙂 Thanks!
Intermediate & Advanced SEO | | rzettle25250 -
MedicalEntity Schemas: Examples of Sites Using It?
Anyone know of any medical or health-related sites that have widely implemented medical schema types? For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild. Thanks!
Intermediate & Advanced SEO | | Allie_Williams1 -
Are links on the page like this detrimental?
Hello, on www.ditalia.com.au are the links at the bottom of the page under: Latest Blog Posts, Most Popular Blogs, Fabric & Lace, Wedding Dresses..., useful or detrimental to SEO?
Intermediate & Advanced SEO | | infinart0 -
Google Crawl Rate and Cached version - not updated yet :(
Hi, Ive noticed that Google is not recognizing/crawling the latest changes on pages in my site - last update when viewing Cached version in Google Results is over 2 months ago. So, do I Fetch as Googlebot to force an update? Or do I remove the page's cached version in GWT remove urls? Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
National Company Needs Local (7 Box) Rankings in Test Metros
A lot of pressure on me for this one...
Intermediate & Advanced SEO | | jayt
I have a national client with excellent naturals, and a huge PPC budget. Getting killed locally, forcing use below the 7box. I need to find either a definitive way to get into the 7 box in dozens of metro areas, or HIRE a consultant who knows this landscape better.
Any thoughts?
The client serves all 50 states, by phone and online, in a very competitive market. I've killed it for 12 years, and volume has slipped so we need to grab more local.
Complimenting matters, we are currently migrating their main site to CMS (Umbraco).. a little busy!0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1
