Link Building Stragedy can anyone please give me advice

[ClaireH-184886]

my site is www.in2town.co.uk   Hi i hear a lot about having a linking structure in place and a linking stragedy but i am not really sure what i need to do even though i have spent months reading about it.

What i have been trying to do is to link as many of the pages within my site to the home page and i am now looking at linking pages in my site to around my site to different pages, just like <cite>en.wikipedia.org</cite>

So when i have a story on cheryl cole, i will make sure that i link from that story to another story i have on cheryl cole etc.

But i would like to know what else i need to do.

For my home page i want to rank for the following keywords

Lifestyle magazine

Lifestyle news

celebrity news

celebrity gossip

showbiz news

soap spoilers

I would also love suggestions for other keywords i should be aiming for, for the home page.

I find it hard as my site is a magazine site, so i do not have many places to put a description of each page of the site, so i would love some help on this and advice what i can do to let google know what my site is about.

If anyone can help with putting a linking stragedy in place and what things i should be doing to increase my ranking for important keywords, then that would be great

many thanks

[ClaireH-184886]

james where you are saying about the main header, should i put an introduction there. i have been worried about putting an introduction as i fear it may look out of place.

[ClaireH-184886]

tom can you give me an example of a good internal link structure. could you look at my site www.in2town.co.uk and let me know what i am doing wrong and write with reference to internal linking

[JamesNorquay]

Most things you have correct,

For the main header you want to link to terms which are keyword rich and site wide too, "celebrity gossip" is a good one.

Linking to other page is good but make sure you link within the content where possible too.

I would do some keyword research to find out keywords for the home page menu.

You can also link via the footer on the website so pick the most important pages/ keywords for the footer but do not go over board.

Further more when you finish working on internal linking I would also focus on external linking factors as they are important.

[Thommas]

Internal links and inbound links are two different things. It is important to have a sound internal link structure it can improve navigation and user experience. It also gives search engines a better idea of your site. It is also good to link out to external, especially authoritative pages.However in order to rank well for your keywords you will need inbound links ie. other sites linking to pages or your website. The better and more authoritative inbound links you get the better will your pages rank.