Link building
-
Hello all !
I would love some opinions about one Link Building technical aspect from SEOs, link builders ...
How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building)
Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources).
Eg:
Option 1:
www.whatever-name.com/links.html
- the entire domain is about x.
- It has 250 links in that page (in the links.html)
- all links on the links.html pages are somehow related / resources with x.
- Your link can be placed with an anchor text related with x that will target a page on your site related with x.
- Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2
Option 2:
www.some-other-name.com/x-is-so-great
- the entire domain is NOT about x, just the page.
- It has 5..10 links in that page (external links more or less related with x - but not spammy)
- Your link can be placed with an anchor text related with x that will target a page on your site related with x.
- Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1
What's your best option ?
Thanks !
-
I don't think you didn't mentioned that you were paying for the link!
RISK / REWARD / EFFORT(COST)
Personally I wouldn't pay $200-300 for one such link on the kind of page you're talking about.
Think about how much difference the one link is likely to make. Are you going to see a change in your rankings, or any direct traffic how much additional traffic will it take to make it worthwhile (what's your goal conversion rate, and what's the value of these goals)
You can get higher quality links for much less!
-
Yes, I see what you mean but the fact is that those are the specs for a one year very expensive campaign and by expensive I mean really expensive.
Dose it worth to pay $200-300 for one link if it's placed on a page with 100,200 pr even more other links ? (even if it's exactly related and with good authority) or those money can be spent elsewhere ...
-
I think that maybe you're worrying too much about it. If there's nothing that triggers any warning bells, then get the link and move on.
Useful link/resource lists wouldn't be at the top of my priority list though.
-
I'm generally wary about "links" pages. It's probably just me.
I like to take a look at the relevance of the list (both to the hosting site, and to my site/keyword). How naturally will my link sit in the list.
Are the links followed or no-followed? Such link pages tend to be used to provide links back to low quality directories that as you to link back to them. Once the directory has validated the link, links get removed or no-followed.
How will the list be perceived - both by search engines and also by human visitors. Does the list provide any value to humans?
If you take a higher level view and look at the overall link landscape how does the site you're getting a link from fit - is it an authority hub? (Normally this is reflected in the domain authority, but not in all niches).
If you had to explain to your customer why the link is there - can you provide an answer they would be satisfied with?
At the end of the day, you have to make a quick decision based on:
RISK / REWARD / EFFORT
If you can get a link, and it's not going to reflect badly on your site and it's easy to get then there's no reason why you wouldn't just do it and more on to getting the next link.
Obviously you'd want to try and target higher value links (where you're going to get more link juice and/or maybe even some direct traffic!) You don't want to only have low quality links...
-
Let's say that both pages are just a "resources" type of page: links and a short description of each link - no content on the page that is actually hosting the link.
I do have exact samples but I don't think that will help with the issue - as it's a general question.
Thanks.
-
Hi eye
I guess I would place a link on a page with 200+ outgoing external links, provided the page has some solid authority and some useful content. I would consider the text - links ratio as well. It's not an easy question and I guess it really depends on the page.
-
I agree with you on that.
In Rand's post there is no coverage on this.
I've got some strong feedback from a well known figure in the SEO word - extreme approach as far as the number of links per page and I am a little puzzled about this.
I am doing link building for several years now and I keep up to date with all movement but this is the first time I've received extreme sided feedback links this one (no, we don't care about the number of links per page at all and similar)...
So, where do you place this aspect on your checklist ? How important is this in your view when building links / evaluating links ?
many thanks.
-
The more links you have on a page, the more the value of any link-juice needs to be shared. You may be better off getting a larger slice of a small pie, than a minuscule amount of a large one.
The number of links aren't the only factor though. This article by Rand has a number of nice illustrations showing the value of different links:
All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Site review : Should I finish on-page optimization before I start link building ??
Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ? I was wondering do i need to complete all on page seo before i move on to link building & marketing content ?? Kindest regards, Stephen sportingdesires
Link Building | | sportingdesires0 -
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Link building - am I too cautious?
The only backlink building I am doing is guest blogging as it seems most other methods have potential to harm rankings in the post panda/penguin era. As mentioned in another post I'm trying to get a strategy for social media that works as I believe social likes/shares are important. What other link building methods can I use that are totally safe? Is it okay to 'buy' a link on botw r examleas theyre editorally reviewed? I'm asking myself 2 questions when acquiring limks. 1. Would I want this link if google didn't exist and 2. Will it bring me relevant traffic. I'm almost scared of link building in case google punishes me. Are there any legitimate methods I'm missing?
Link Building | | SamCUK0 -
Link Building: Just Great Content, Blog Comments, and Guest Blog Posts?
I love SEOMoz. It has motivated me to dive way more into SEO. I know all the shoulds. But what fascinates me about SEO is that shoulds don't always match up to what works. I'm looking at Open Site Explorer, specifically my site. I see a lot of links I got naturally. By having awesome content. So is there any point in emailing people asking htem to add my link? Or do I spend my time writing awesome content, sharing it on social media, and hoping someone comes across it and shares it? I know blog commenting, when relevant, can bring me new visitors. I'm sure it helps SEO too. Maybe I just need to reach out and write guest blog posts for grabbing some links? Its just as Google wants it! OMG, how white hat. Is that it? or should I be even more active? I.E. emailing people and saying "hey, I have this awesome website, your readers would find it useful" sort of thing? Love to hear your opinion!
Link Building | | endlessrange0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0