Value of Domain Names
-
Hello,
I have an ecommerce site that sells personalized gifts. I am wondering about the value of purchasing domain names for specific products and have them point to a landing page. For example: the domain name personalizediphonecases.com would point to my page of that product. Is that a good idea?
Thank you!
-
Very good answers....thank you! Will be skipping this idea.
Appreciate it,
Shara
-
I wouldn't bother. First of all its not very user friendly and second, it distributes your link building efforts over a number of domain names instead of just a single one. I would rather have one extremely strong domain than two dozen weaker ones.
On top of that, keywords in domain names aren't nearly as relevant as they used to be.
-
Hey Shara,
If you mean you want to purchase those domain names and 301 redirect them there will only be value in that if they have already accrued link equity. Otherwise if there's nothing there and it is a new domain name it will never be indexed if you are redirecting.
If you mean you want to buy a domain name and build a doorway page to a specific page on your site this has been expressly frowned upon by Google for years.
Either way it's not the worthwhile usage of resources or time unless the domain already has link equity that can be transferred to your site. And you would also have to actually have legit pages on the site to make it worth the effort.
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is my domain holding me back in the SERPS?
Even after a good year or so, my site intensivedrivingschoolmiltonkeynes.co.uk does not rank in the top 10 (google.co.uk) for "Intensive Driving School Milton Keynes", and is nowhere for "Driving School Milton Keynes". Do you think the domain name is being penalised, or do you think there are other factors that contribute to the poor performance.
On-Page Optimization | | Buffalo-Mobile1 -
How do you find domains with good PA/DA?
I am looking for a domain with a good PA/DA but I cant find a list of relevant domains that are decent. Does anyone know any website that can be used to make the search a bit easier?
On-Page Optimization | | trobs24680 -
Duplicate ecommerce domains and canonical
Hi everybody! I'd like to discuss the SEO strategy I've thought regarding a client of mine and ask for help because it's a serious case of duplicate content. There is a main website (the business model one) where he compares the cost of medicines in several pharmacies, to show the cheapest shopping cart to the customer. But the shopping has to been made in another domain, within the selected pharmacie, because my country's law in Europe says that is compulsory to sell the medicines only on the pharmacy website. So my client has started to create domains, one for each pharmacy, where the differences between them are only some products, the business information of the pharmacy and the template's colour. But all of them shares the same product data base. My aim is to rank the comparing website (it contains all the products), not each pharmacy, so I've started to create different content for this one. Should I place rel=canonical in the pharmacies domains t the original one? For instance: www.pharmacie1.com >> www.originaltorank.com www.pharmacie2.com >> www.originaltorank.com www.pharmacie1.com/product-10 >> www.originaltorank.com/product-10 I've already discuss the possibilities to focus all the content in only one website, but it's compulsory to have different domains in order to sell medicines By the way, I can't redirect 301 because I need these websites exist for the same reason (the law) He is creating 1-3 new domains every week so obviously he has had a drop in his SEO traffic that I have to solve this fast. Do you think the canonical will be the best solution? I dont want to noindex these domains beacuse we're creating Google Local pages for each one in order to be found in their villages. Please, I'll appreciate any piece of advice. Thanks!
On-Page Optimization | | Estherpuntu0 -
SEO value of old press releases (as content)?
Howdy Moz Community, I'm working with a client on migrating content to a new site/CMS and am wondering whether anyone has thoughts on the value of old press releases. I'm familiar with the devaluation of press release links from early 2013, but I'm wondering more about their value as content. Does importing old press releases (3-5 years old) create contextual depth of content that has some value for the site as a whole (even though the news contained within is useless)? Or, do these old press releases just create clutter and waste time (in migration). The site has a wealth of additional content (articles and videos), so the press releases wouldn't be covering up for thin content. I'm just wondering whether there's any best practices or a general rule of thumb. Thanks!
On-Page Optimization | | MilesMedia0 -
How can I maintain my website's authroity if I change the domain name?
I have 2 sites. Site A is doing well and growing, but has a low Domain Authority. Site B is older, has a higher authority but I want to retire it as the site's topic is well dated. Can I move all of my content on site A, to site B, change site B's name to Site A's name keep its higher authority and add all of the content and 301 redirect from site A to site B? Whew, Thanks for any thoughts, Jeff Strassman
On-Page Optimization | | biggieshaws0 -
Forcing keywords into domain structure
Hi there, Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords. For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as: www.mydomain.com/home-insurance However, some sites, may change this structure to include their main keyword again in the URL string: www.mydomain.com/insurance/home-insurance The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too. I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this? Thanks,
On-Page Optimization | | theshortstack0 -
Installing a site on top level domain directory VS deeper directory
How important it is for seo to install a site on a top level directory vs deeper directory? example: www.mysite.com VS www.mysite.com/catalog many eCommerce scripts such as oscommerce and cre loaded will install by default to /catalog and that's what I've been doing for most of my customer. does it mean it will be harder for them to get good seo results? Thanks in advance for the input...
On-Page Optimization | | zigi0 -
Naming Pictures
Think of our company as a real estate company, having hundreds of homes, each home has an optimized page and comes with a WP light box and 15 specific photos of a property. The code of the property would be unique, and so is the title tag (key phrase) for each property unique. Each property has a picture of the front, the living room, the master bedroom, a bathroom, the pool, the kitchen... Say the home code is HC007FE and the keyword is "greatest home example ever". How would you suggest naming the pictures and additionally the alt txt for these pictures? Thanks for your help!
On-Page Optimization | | Discountvc0