The best country specific strategy vs. an incumbent exact match domain
-
We are the single reseller in our country of a niche software, which has a quite general but non-competitive name. The name is already taken buy others in our country TLD, and in 1st rank. They are not related to our industry/business. Let's say our software is named blah, which could be the best country specific strategy we could have? Register a new country TLD domain with the blah in it? Something like blah-country.tdl. bl-ah.tdl? blah-software?
Best Regards
-
If that's the case, the next question is are you after general traffic or country specific traffic? If it's a specific country, get the TLD for that country (i.e. .co.uk). Otherwise I'd consider a more general one (like a .com). The country specific domains help primarily with country recognition and ranking for that country's search (i.e. google.co.uk)
Who owns your "blah".tld? Do they have a legitimate purpose for it? Do the makers of the software have an international trademark for their software name? If they're just squatting, you could have the ICANN give you the domain. Takes a bit but could help if you're trying to sell the brand.
-
Thank you Highland, I think we have to start a new site.
-
Don't get hung up by the keyword-in-domain concept. It plays a role mostly when you're looking at starting a new site. Switching URLs (especially TLDs) is painful, since you lose some steam your current site has. Work on your on-page optimization and build a social media campaign. Build what you have into a winning SEO strategy. There's no reason why unrelatedsoftware.com can't rank well for "blah"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am not ranking on google with 30 of domain authority
Hello my name is Alexander muller and around 2 years ago i have build this website https://muller-designs.com/ i love to use MOZ to analyze other sites, so i know that my page is better than some others but they still aut rank my website can someone give me an explanation for this ? and i also have a couple of other questions it would be great if someone can help me Is on-site optimisation really that important??? How often should I update my blog???
On-Page Optimization | | alexmuller871 -
Duplicate Blog pages across different domains
Hey Moz Community, I have 3 Duplicate websites which more or less contain the same blog article ( they are copy & paste from the original website ). I am now in the process of changing my duplicate websites and I stumbled upon this problem: if I have to change the content for all the duplicate articles I have across my different domains it would be a very time consuming task and on the other hand I don't want to no index, follow the duplicate articles because I want to use them for SEO purposes. Should I only change the articles that brought significant traffic and no index, follow the rest ? What do you think ? Thanks, Anddrei
On-Page Optimization | | kiraftw0 -
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
Meta Title in Google does not match the HTML meta title I have coded in a site
I have a client site that is pulling a meta title that is not in his code. I am using Yoast for the titles and descriptions on this site. Not 100% sure why Google is not listing the title we have in place. Could the code be pulling from somewhere else? Is there a fix for this?
On-Page Optimization | | Bryan_Loconto0 -
Best practice for introducing new landing page to my site?
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy. Example: My homepage targets “Adelaide Cars” I also want to target “Melbourne Cars” which I would do via a targeted landing page. How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction. If I was to just create the page, it would not make sense to have it in the main navigation. Same goes from various industry type terms. Eg. pest control and exterminator. How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
On-Page Optimization | | letgo3450 -
Broad keyword usage vs appropriate keyword usage
May I ask what is the difference between "broad keyword usage" and "appropriate keyword usage" that is included on the on-page reports? thank you!
On-Page Optimization | | karalyte0 -
Seo'ing Sub domains for images
We are currently adding some performance improvement to our websites, to improve user experience. One of the things we are looking at is splitting of images over several sub-domains, to increase the number of images that can be downloaded at the same. We have seen that using key phrases within image names has an improvement in rankings. So, the question is should we create sub-domains as key-phrase.example.co.uk or as i1.example.co.uk? K
On-Page Optimization | | soltec0
