The best country specific strategy vs. an incumbent exact match domain

[wppseo]

We are the single reseller in our country of a niche software, which has a quite general but non-competitive name. The name is already taken buy others in our country TLD, and in 1st rank. They are not related to our industry/business. Let's say our software is named blah, which could be the best country specific strategy we could have? Register a new country TLD domain with the blah in it? Something like blah-country.tdl. bl-ah.tdl? blah-software?

Best Regards

[Highland]

If that's the case, the next question is are you after general traffic or country specific traffic? If it's a specific country, get the TLD for that country (i.e. .co.uk). Otherwise I'd consider a more general one (like a .com). The country specific domains help primarily with country recognition and ranking for that country's search (i.e. google.co.uk)

Who owns your "blah".tld? Do they have a legitimate purpose for it? Do the makers of the software have an international trademark for their software name? If they're just squatting, you could have the ICANN give you the domain. Takes a bit but could help if you're trying to sell the brand.

[wppseo]

Thank you Highland, I think we have to start a new site.

[Highland]

Don't get hung up by the keyword-in-domain concept. It plays a role mostly when you're looking at starting a new site. Switching URLs (especially TLDs) is painful, since you lose some steam your current site has. Work on your on-page optimization and build a social media campaign. Build what you have into a winning SEO strategy. There's no reason why unrelatedsoftware.com can't rank well for "blah"