Infinite Page Scrolling for e-commerce Product Catetegories
-
Hi There,
I would like to know what's the pros and cons of Infinite Page Scrolling for e-commerce Product Categories that have over 700 products. Sample here
Secondly how will this effect our on page SEO as far as google concerned?
Many Thanks
-
Speaking personally (not technically or SEO-ly) I'm not a fan of these pages. I'm the kind of guy who looks at the scrollbar to estimate how long a page is, how far through I am, etc, and when it suddenly lengthens it undermines that certainty. This is merely opinion mind you, but in my experience ecommerce users on average aren't necessarily the savviest when it comes to technology in the first place so doing something like subverting their interface expectations might not be the best move.
Another thing that bugs me about these pages, especially for something like categoric listings, is that it's hard to tell exactly how many things are listed. If I'm on page 5 out of 7 I know there's only two more pages of purses to look at and then I have to decide. With this sort of thing it just keeps going. I've also seen some implementations that just repeat the products as soon as you've gotten to the end, and that's even worse. What I find is that most online shoppers want to see everything in the list, but with that kind of structure they might never feel that.
Again, this is just 'gut feel'/opinion based and not anything specific or technical that I'm arguing against.
-
Thank you. I think it's best to apply to a few categories and do a heat map analyses or something similar. But As long as it doesn't effect on page SEO, it might work very well. In my opinion
-
@Jvalops, it varies a lot based on industry and audience. If I were you, I would do a test on the website to see if your audience likes it or not. I have seen lots of variations in the results in different product niches.
-
Any idea about user experience and conversions?
-
If you look at the cache version of the page, it still shows pagination and only shows the default 12 products to Google on Page 1. Therefore there's no real impact in terms of Direct SEO impact as far as "On-page" SEO ranking factors are concerned. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
19 Hours Excessive to Code Single Wordpress Page?
My developer says that is will take 19 hours to modify a listing page of the wpcasa London real estate theme because the existing template is difficult to customize. I am attaching an image of the existing page before customization and an image of a final mock up. Is 19 hours a reasonable amount of time to customize this page? Look forward to feedback. New Design is visible at: https://imgur.com/a/42XBqDD Alan IQ1i0kg
Web Design | | Kingalan10 -
When rel canonical tag used, which page does Google considers for ranking and indexing? A/B test scenario!
Hi Moz community, We have redesigned our website and launched for A/B testing using canonical tags from old website to new website pages, so there will be no duplicate content issues and new website will be shown to the half of the website visitors successfully to calculate the metrics. However I wonder how actually Google considers it? Which pages Google will crawl and index to consider for ranking? Please share your views on this for better optimisation. Thanks
Web Design | | vtmoz0 -
Business Services via Index Page or Dedicated Pages?
We're in the process of building a new website for our Business (B2B Event Services) and we've hit a design snag. Our designer wants to combine all of our business services information (there are six service lines) into a single Index Page titled "Services". Beyond this creating a needlessly long page to scroll through, I'm worried this will negatively impact our ability to SEO for each service line, as we wouldn't have any intention of letting people visit the individual pages from within the site. Our current site features individual pages which, in my opinion, is how we should build our new site. That being said, I'm completely open to any ideas that will further enhance usability and searchability. Any clarification would be greatly appreciated!
Web Design | | SHWorldwide1 -
Footer links on my site... bad for passing page rank?
i've been told that it is possible that google discounts the weight or page rank passed in footer links of websites and my website has the navigation to many of my pages in the footer of each page. My whole website is about 20 pages so each page has links to the 5 most popular pages at the top and the rest of the links are in the footer of each page. Am i losing page rank by having these links in the footer? Should i make my navigation different? I have lots of articles on my site so i thought it might be not only helpful to my readers but give my pages an seo boost if i placed in context links in the body of my articles to other pages of my site. Does this sound like a good idea? Thanks mozzers! Thanks mozzers!
Web Design | | Ron100 -
Funnel tracking with one page check-out?
Hi Guys, I'm creating a new website with a one page checkout that follows the following steps:
Web Design | | Jerune
1. Check availability
2. Select product
2. Select additional product & Add features
3. Provide personal information
4. Order & Pay I'm researching if it is possible to track all these steps (and even steps within the steps) with Google Analytics in order to analyse checkout abandonment. The problem is only that my one-page checkout has only one URL (I want to keep it that way) and therefore can not be differentiated on URL in the Analytics funnel. To continue to the next step also the same button (in a floating cart) in used to advance. The buttons to select/choose something within one step are all different. Do you guys know how I can set this up and how detailed I can make this? For example, is it also possible to test at which field visitors leave when for example filling in their personal information? Would be great if you can help me out!0 -
Regarding Infinite Scroll
Hey Moz'erz Working on a 1 page website (+ customer login and backend). The home page is done in an infinite-scroll type design where fixed side bar links will take you to the ID on page. There are 4 sections (4 ID links) on the page. In your experience would it still be best to recommend the best practice from the webmaster tools blog here; and have each ID appear as an index-able page? Just curious is there would be a big impact positive or negative or if the above mentioned pertains more so to longer infinite scroll pages. Comments and experiences are greatly welcomed!!
Web Design | | paul-bold0 -
Solutions for too many links on page (Ecommerce)?
Hello Mozzers, Most Ecommerce websites I've come across have four main link sections - Main Nav - About, Contact etc Side Nav - List of Categories + Products Footer - Useful links etc Promotional Area - Promoting Best sellers / Latest products This ends up totalling anything from 200 to 500 links. I was wondering is there a reasonable solution to hide some of the links? Or should I just ignore the warning? Thanks, Dan
Web Design | | Sparkstone0 -
Duplicate Page Content
Currently experiencing duplicate pages for all hotel pages. What would be recommendation to fix the pop up pages that uses javascript? | http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=fotos http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=localizacion http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=panorama http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=tourVisual |
Web Design | | Melia0