Fowarding URL's Have No SEO Value?
-
Good Morning from -3 Degrees C no paths gritted wetherby UK
Imagine this scenario. http://www.barrettsteel.com/ has been optimised for "Steel suppliers" & "Steel stockholders". After runnning an on page SEO moz report its recommended that the target terms should be placed in the url eg www.steel-suppliers.co.uk
Now the organisation will not change the url but think setting up a forwarding url eg registering www.steel-suppliers.co.uk to then forward to www.steel-suppliers.co.uk will be of benfit from an SEO perspective. But i think not.
So my question is please "is a forwarding url of no value but a permanent URL (struggling for the terminology to describe the url a site is set up with) such as www.steel-suppliers.co.uk would be of value?"
Any insights welcome
-
It happens to the best of us
-
Damn no i didnt
thanks Ben. Sometimes i forget the KISS principle -
Have you thought about creating a landing page with the following url:
www.barrettstell.com/steel-suppliers.html.
Surely this is a simpler way to get your keywords in the url than messing about with other domains and redirects?
-
I agree with you completely here, it has zero benefit, I've experienced people spending thousands on domain names just for forwarding and it has absolutely no impact as Google can't rank a site that has no content.
-
Hi Gary
regarding - "Are you looking at putting content onto www.steel-suppliers.co.uk?"
Nope, i was questioning the clients perception that registering such a URL just to forward it to www.barrettsteel.com will have zero benefit.
-
Are you looking at putting content onto www.steel-suppliers.co.uk?
If you have no content then Google won't even see the URL so it has no value.
If you put content on that page and you optimise it well with many links then there is a chance people searching for steel suppliers might find it and then follow a link to the original site.
Steel Suppliers is a popular keyword so you'll have to work hard to get steel-suppliers high in Google and because its a new domain it will be made even harder, your going to have to add quite a bit of content to it.
I would suggest optimising a page on www.barrettsteel.com for the search term, try go for the long tail keywords too such as uk steel suppliers, london steel suppliers, steel plate suppliers etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use existing page with bad URL or brand new URL?
Hello, We will be updating an existing page with more helpful information with the goal of reaching more potential customers through SEO and also attaching a SEM campaign to the specific landing page. The current URL of the page scores 25 on Page Authority, and has 2 links to it from blog articles (PA 35, 31). The current content needs to be rewritten to be more helpful and also needs some additional information. The downsides are that it has an "bad" URL- no target keyword and uses underscores. Which of the following choices would you make? 1. Update this old "bad" URL with new content. Benefit from the existing PA. -or- 2. Start with a new optimized URL, reusing some of the old content and utilizing a 301 redirect from the previous page? Thank you!
Technical SEO | | XLMarketing0 -
'domain:example.com/' is this line with a '/' at the end of the domain valid in a disavow report file ?
Hi everyone Just out of curiosity, what would happen if in my disavow report I have this line : domain:example.com**/** instead of domain:example.com as recommended by google. I was just wondering if adding a / at the end of a domain would automatically render the line invalid and ignored by Google's disavow backlinks tool. Many thanks for your thoughts
Technical SEO | | LabeliumUSA0 -
IT's Hurt My Rank?HELP!!!
hi,guys,john here, i just began use the MOZ service several days ago, recently i noticed one thing that one keyword on the first google search result page, but when i done some external links,the rank down from 1 to 8, i think may be the bad quality external links caused the rank down. so my question,should i delete the bad quality links or build more better quality links? which is better for me. easy to delete the bad links and hard to build high quality links. so what's your better opinion,guys? thanks John
Technical SEO | | smokstore0 -
Akamai's Edge Redirector good for SEO?
Hey guys, Just wondering if anyone has used/tested Akamai's new 'Edge Redirector' cloudlet?http://www.akamai.com/html/technology/edge-redirector.html It seems like it would be a better/faster option than redirects at the server level via htaccess.. thoughts? Thanks!,
Technical SEO | | wojkwasi
Woj1 -
Does a GTLD extension 'count' as part of the target keyword?
Hopefully someone can shed some light on this for me. Reading about GTLDs, I came across this quote from TSO Host: 'What we don’t know is whether an extension can double up as a keyword, which is picked up by Google and treated identically to the rest of a domain name. I.e. - would ‘bristolguitars.music’ have more ranking potential than ‘bristolguitars.com’ as ‘music’ is a relevant search word?' Source: https://www.tsohost.com/blog/how-do-new-gtlds-affect-seo Does anyone know if a GTLD extension does double up as a keyword? For example, if Nike buys 'Nike.shoes', does this double as the keyword 'Nike shoes', or is Google and other search engines just looking at the domain name _before _the GTLD extension? I'm looking at .photography for examples (not my niche) and seeing folks are having mixed results ranking for 'Keyword + Photography', so would be keen to hear your thoughts.
Technical SEO | | ecommercebc0 -
SEO-optimized Urls for Japan: English or Japanese Characters
Hi, Anyone got experience with Japanese Urls? I'm currently working on the relaunch of the Japanese site of the troteclaser.com and I wonder if we should use English or Japanese characters for the Urls. I found some topics on the forums about this, but they only tell you that Google can crawl both without problems. The question is if there is a benefit if Japanese characters are used.
Technical SEO | | Troteclaser1 -
What's the best way to handle Overly Dynamic Url's?
So my question is What the best way to handle Overly Dynamic Url's. I am working on a real estate agency website. They are selling/buying properties and the url is as followed. ttp://www.------.com/index.php?action=calculator&popup=yes&price=195000
Technical SEO | | Angelos_Savvaidis0 -
Wordpress New Category URL's
Were just about to redesign our site and put all the blogs over to the new site. Previously most blogs have been added to the uncategorised section of the blog and I'm now weighing up the benefit of sifting through all the blogs and changing them to relevant categories. From an SEO perspective would it be better to Leave them in their current category but start afresh with all new blogs by adding them to relevant categories? Work out which blogs should go in which new category and 301 all previous URL's to the new one. Obviously number one will take a lot more time than number two.
Technical SEO | | acs1110