Content Tabs and Keyword Stuffing
-
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products.
Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME."
Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances?
I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction.
Thanks!
-
I've found most copywriters understand density well enough to get it.
It would help to give them a short primer on semantic relationships and search. Use specific examples and the ~ operator in Google. Explain something like how auto relates to car but auto service and car service mean totally different things.
-
The content definitely serves the reader. We strive to provide unbiased, in-depth reviews on all of our products. So, for example, each product page has: a basic description, a video review, an overview of how the product works, an overview of its functionality, pros/ons, etc etc.
That's why I was hoping to add the bulk of the keywords to headings, to break up the vast amounts of content and give the pages some SEO value without altering the writing style that our customers enjoy and get so much use out of.
I'll go through and write up a page as it would appear on the site with all the tabs and then do some analysis to look at keyword density.
Also, I won't be the one writing most of the content (hence the guides). Do you have any advice on how to convey best practices with keyword density without getting overly technical?
Thanks so much for your help!
-
It probably doesn't need to be said, but first make sure the content you're developing serves your reader. I can't stress that enough. Never write content specifically for SEs.
Now, to the meat, in my experience density percentages between 2 and 5 seem to work best. You can go all TF-IDF and LDA on it, but simple measure reads 2-5%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many have stolen our content. Rewrite vs. DMCA content removal?
Hello, We own a medical tourism website and many other sites have stolen (copied and pasted) our content. Our content is more than 2 years old, so we thought we could rewrite the content - but Which is a more wiser decision from you guys' experience? Archive our current content at a different URL and upload a fresh content in the current URL Claim our originality to Google and ask the stolen sites to remove our content. Thank you and appreciate your time.
On-Page Optimization | | joony0 -
Content with changing URL and duplicate content
Hi everyone, I have a question regarding content (user reviews), that are changing URL all the time. We get a lot of reviews from users that have been dining at our partner restaurants, which get posted on our site under (new) “reviews”. My worry however is that the URL for these reviews is changing all the time. The reason for this is that they start on page 1, and then get pushed down to page 2, and so on when new reviews come in. http://www.r2n.dk/restaurant-anmeldelser I’m guessing that this could cause for serious indexing problems? I can see in google that some reviews are indexed multiple times with different URLs, and some are not indexed at all. We further more have the specific reviews under each restaurant profile. I’m not sure if this could be considered duplicate content? Maybe we should tell google not to index the “new reviews section” by using robots.txt. We don’t get much traffic on these URLs anyways, and all reviews are still under each restaurant-profile. Or maybe the canonical tag can be used? I look forward to your input. Cheers, Christian
On-Page Optimization | | Christian_T2 -
Keyword canibalization
Hi all, as part of the optimization process i've used the same keyword in two different pages of my site (the "home" page and another page") 'cause I had only four criteria (keywords) selected for my business model and six pages so I had to redistributed it in diferent pages. This keyowrd especifically is suited for two pages of the website. The thing is that it could result in keyword canibalization as two pages are competing for the same keyword and may Google penalize the site. ¿How could I solve the problem? I can use only these four criteria according the the business model of the company. In case the pages are indexed and something has been changed how must i proceed? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Duplicate page content
what is duplicate page content, I have a dating site and it's got a groups area where the members can base there discussions in a category like for an example, night life, health and beauty, and such. why would this cause a problem of duplicate page content and how would I fix it. explained in the terms of a dummy.
On-Page Optimization | | clickit2getwithit0 -
Is it good to have a subdomain with keyword?
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it? f.e. you have a website named domain.com but there is no keyword in it. And if you add subdomain keyword.domain.com will this bring any benefit?
On-Page Optimization | | vladokan0 -
Duplicate content - what to do?
Hi, We have a whole lot of articles on our site. In total 5232 actually. The web crawler tells me that in the articles we have a lot of duplicate content. Which is sort of nonsense, since each article is unique. Ah, some might have some common paragraphs because they are recurring news about a weekly competition. But, an example: http://www.betxpert.com/artikler/bookmakere/brandvarme-ailton-snupper-topscorerprisen AND http://www.betxpert.com/artikler/bookmakere/opdaterede-odds-pa-sportschef-situationen-pa-vestegnen These are "duplicate content", however the two article texts are not the same. The menu, and the widgets are all the same, but highly relevant to the article. So what should I do? How can i rid myself of these errors? -Rasmus
On-Page Optimization | | rasmusbang0 -
Duplicate content? Not sure.
Good news! I have my first real SEO gig and now I have to be able to actually deliver. I'm up for it but I want to be sure I'm seeing what I think I am before suggesting any changes. I'm working my way throught Danny Dover's excellent book SEO Secrets and learning tons! To see if there is duplicate content on the site, I've taken a sentence from one of the pages on the site and searched for it: i.e., site:storybooksforhealing.com "Some of the most quiet moments are often the most difficult after a loss. Mornings, late nights, time alone." The SERPs show 7 pages that have this text on it. It seems like this is duplicate content, right? This is a Wordpress website so what's happening is the actual page is here: www.storybooksforhealing.com/publish-cup-of-joy/ but there are several archive pages that show excerpts of this text, too. If this is duplicate content (first question) then how would I go about remedying it? Should I set the canonical reference to /publish-cup-of-joy page? Thank you for being patient with my NOOB questions.
On-Page Optimization | | ChristiMc0 -
Does putting content in tabs devalue it at all?
Hello! Still very new to the SEO world and just trying to soak in as much information as I can. The site I work for took a substantial hit with the panda update, so we are looking into adding as much quality content as we can in the upcoming months. With our current site layout, space will quickly become an issue. Assuming the content is relevant and useful for the page, will putting the content into tabs be counter productive or devalue it at all?
On-Page Optimization | | davegtt0