Where can I find research into consumer behavior in URL input?
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I have a hypothesis that the % of users that type URLs is decreasing. Instead I think users will be arriving at sites by clicking on links in emails, search and social.
Where can I find data / research to back me up?
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I think what would be a good start is by first checking your clients site. This would also probably be the most cost efficient method in finding out, however take longer. You could potentially check (depending on availability):
- keyword traffic for users entering domain.com vs not domain.com phrases. Use a data range over 3-6 months and compare that to the same period last year.
- If your clients have email and social tracking enable on their site compare this keyword traffic for the above phrases.
Otherwise you would probably have to approach research analyst or competitive intelligence companies i.e. Hitwise or Citi Investment Research and Analysis. Read a post on SEL today here's the link -http://searchengineland.com/google-still-1-traffic-source-for-most-of-top-30-websites-report-110410
If they can get this type of data, I don't see why they cannot get other types of consumer behaviour data.
Hope this helps,
Vahe
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