How a site only with Frame can be at #1 google in a competitive keyword?

[Naghirniac]

Guys,

I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website.

I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help?

Keyword: "acampamento"
Google Brazil (www.google.com.br)
#1 website: www.acampar.net

My website: www.acampamentoaguiasdaserra.com.br

Thank you in advance

Miguel

[AlanMosley]

Heres is the anoucment

http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html

[Naghirniac]

Links with nofollow - I'm was with some old info about link juice and did some mistakes. Im adjusting it.

I was creating the blog outside to create more backlinks. Im really have difficult to get the backlinks. But you are correct, there is more benefitis doing it internally.

My website is in portuguese

Thank you for you attention and help. I reading a lot in seomoz and i will have a lot of work to do...

[Naghirniac]

The info about the images above the fold is new for me. I will have some work in the next weeks...Thank for kindly answer!

[mad2k]

I've noticed that you have blog but not in the website on different URL. It doesn't help the website.

Other thing - small amount of backlinks (~50), a lot of internal links are nofollow, why?

Content - poor keyword consistency, long page titles. Does titles including keyword? (it is in Spanish or Portuguese so I cant't tell)

Alan and Egol are right. You need content, content with keywords and photos. Read about alt tags and keyword positions in articles.

And what I can add - you need blog on your page not outside. Use pagination for your blog it is too long.

And last but not least BACKLINKS good trusty&juicy links to your site

Good Luck

[AlanMosley]

His site is pretty crappy, he has very little content, but you have less.

Write some text for your website, make sure all you images have alt tags, especialy the ones you are using for links, also as from a few weeks ago, google will rank sites that dont have content above the fold lower then sites that do, so you might need to rething the large images above the fold.

[EGOL]

but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help?

They are probably not doing anything special.  They are probably winning even though they have an unattractive design and use frames.

That is good news for you because if they were really smart they would be even harder to beat.

Keep working if you want to beat them.