External Domain for Company Blog
-
Please help me decide the benefit (from an SEO perspective) of hosting a company blog externally (either on blogger or self-setup external domain) or hosting on company's website.
-
It depends on the purpose of your blog. I recommend on a separate domain if you want to gain shelf space or for reputation management purposes.if you have a site that already has great domain authority and high PageRank, you could use the blog separately to have value on two different domains. However, if your site is fairly new, i recommend to host it within your company's website as Lewis and Barry say, to use those links and help your main domain.
-
Definitely host it on the company website, unless you're doing something risqué with the blog.
Your blog is going to be collecting links, you will probably want to be using it as a hub for other social activity and it's much easier to convert people by directing them around the site than it is to get them to go there in the first place.
Using Blogger or WordPress.com limits a lot of what you can do, plus you're then accumulating links into a domain you don't control.
As for using the blog to point links to your main site, well that's not usually the best strategy either - http://www.seomoz.org/blog/whiteboard-friday-the-microsite-mistake
If your set up absolutely prevents you from doing it on the site then go for a self-hosted blog.
-
If you use an external domain you can potentially choose a keyword match domain which may be beneficial (if it hasn't already been taken by someone else).
However I would recommend hosting your blog on your main site at www.example.com/blog. Any links achieved by the blog will also benefit the rest of the pages on the main site domain whereas any links to a separate blog will only benefit the ranking of the blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Well performing blog article
I have an article that gets a lot of hits, way more than any other I have. Is there a way I can figure out why? For example, Is there a tool to help me find out where people are finding it? Or another important factors I should look at? Thank you in advance
Content Development | | laurentjb1 -
If my blog is on Wordpress, and I've installed the AMP plug-in, what do I need to do to get Google to start indexing all my posts as AMP pages?
If I add /amp to the end of any of my posts, I can see that the plug-in is working. It's been months since I installed it, though, and Google hasn't indexed any of the AMP pages. Am I missing a step?
Content Development | | DeanRamadan0 -
Any help on best practices to move blog domain?
Hi, I am going to move my blog hosted on wordpress.com to a folder under mysite.com. (e.g. mysite.com/blog/). I start to think after the blog has gone live there will be duplicated content issue because I am going to import my posts in last 2 years onto the new location. I what way can I avoid that happen? Can I set something up (e.g. 301 redirect) in my current wordpress.com account? Any advice. Please help! Thanks
Content Development | | LauraHT0 -
I wrote this blog, now what can I do?
Morning Guys As part of a bigger SEO Project I am writing some blog posts. I am trying to use information we have based on shopping habits within our store. So I have written this first blog post: http://blog.uniquemagazines.co.uk/2013/03/top-10-womens-magazines-purchased-as.html What can I do with my blog now to get more exposure? I have submitted our blog to a couple of RSS directory lists. I also created a pintrest board, and announced the blog post on our facebook and twitter accounts. I am hoping to do 1 of these bigger posts per week, and this took me about 3-4 hours to research the stats and compile the information, so obviously the more I can get out of it the better. Also, I am hoping over a number of weeks I can identify what sort of content relates best to our customers/browsers. Thanks Paul
Content Development | | TheUniqueSEO0 -
Blog Sub-Domaine on Other Server, Is This Possible???
My eCommerce cart is BigCommerce. It is not possible to use my domain name to add a blog on there server. I would like to create a blog on a sub-domain, something like: http://www.furnacefilterscanada.com/blog/ Is it possible to host this sub-domain on another server? Host this sub-domiane to BlueHost for example and keep my domaine to BigCommerce. If YES, I would like to buy a Word Press theme and start a blog on this sub-domain: http://www.furnacefilterscanada.com/blog/ Thank you, BIgBlaze
Content Development | | BigBlaze2050 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0 -
How to titling images in WP blog
What is the best way to title an image in a blog post. The wording will relate to the post discussion so I am not discussing the word stuffing, rather how to enter the words. Here are my options for the title: 1. dayton engagement photos 2. dayton_engagement_photos 3. daytonengagementphotos 4. Is there another preferred method? Should I increment the image title for each image such as: daytonengagementphotos1, daytonengagementphotos2, etc. What about the alternative text area? Does the same concept apply there? Thanks hR3ua.jpg
Content Development | | maximphotostudio0 -
Blogging for an ecommerce site
Hi There, Where would you install the blog? mydomain.com/blog/ blog.mydomain.com mydomainblog.com regards
Content Development | | Jvalops0