What's the best keyword tool for discovering regional/metropolitan area keywords?
-
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
-
Hello Jon,
Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. You've asked one of those questions for which there still isn't a 100% percent satisfactory answer, but I'll do my best to provide you with some excellent resources here.The trouble is, that unless you are doing KW research for a pretty major area, tools are often likely not to actually show you appropriate geo modifiers. However, I was recently speaking with Darren Shaw of Whitespark (awesome company) about this and will quote his advice to you, which is about as good as it gets on this topic.
Use Google Adwords tool without the location modifier, supplement with data from Google Insights, Suggest, and Related. Build a huge list.
Then, remove all location-oriented KWs from your list and set them aside temporarily.
Then, go through the list again and remove any KWs that don't trigger local search results in the search engines, or don't bring up your competitors in the search engines. Set those aside, too.
Next, go through the list again and identify all main keyword terms. These are keepers. So, if you're in the vacation rental business, then 'vacation rental' would be in this list.
Then, go through the list again and identify plurals, more descriptive terms, combined terms, etc. So, here, in the same business, terms might be 'pet friendly vacation rentals'.
At this point, you should have a really big list of main terms, plurals, longer terms, combined terms.
Now you can add back in any geo terms that came up. So, you can have Vacation Rentals Boise, Idaho, as well as Pet Friendly Vacation Rentals Boise, Idaho and so on. At this point, your list will be quite huge because for every possible geo term, there are all of the non-geo keywords you have identified that you can add the geo terms to.
Finally, if your research hasn't turned up any geo terms, it's likely that they aren't being tracked. Add them. Also, look at your analytics for any geo terms that didn't appear during your research. Add those to the list, too.
From this step by step process, you should end up with a really good list.
Also recommend you read these:
http://www.smallbusinesssem.com/local-keyword-research/1787/
http://www.expand2web.com/blog/tips-for-using-google’s-keyword-research-tool-in-a-local-context/
Hope this helps!
Miriam
-
Please, take a look at this blog post. There i think you will find more than you look for. Good luck!
http://www.seomoz.org/blog/be-careful-using-adwords-for-keyword-research
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to handle seasonal SEO?
Hi, I work for a gifting company, and so Christmas is hot on the agenda right now. I was wondering what you would recommend when it comes to gifting categories for keywords such as 'Christmas gifts for Mum'? I have a 'gifts for mum' category for all year round, but to rank for Christmas related keywords I will have to include these keywords on this page as soon as possible and this would make the content on the page seem slightly irrelevant. I do not really want to have separate pages, but is this the only way to rank for this?
Keyword Research | | Lisaangel0 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | | surabhi60 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
SeoMoz Keyword Tool
Hello All, Ive been using the SeoMoz Keyword tool but have a quick question. Im working on a newer site with a DA according to OSE of 35. Im combing through keywords to rank. Although competition is very high I have found a few holes. According to the Keyword tool in SeoMoz a few keywords Im looking at are roughly 50%. Would it be to difficult to rank for this type of term? Ive been using a combination of Google Trends, Adwords keyword tool, and ubersuggest, to try and see whats available. Does anyone use different tools? Thank you
Keyword Research | | TP_Marketing0 -
Best Keyword Research Tool
Can anyone please recommend the best keyword research tools available, we specialise in the travel industry and struggle to find new keywords as the more niche ones always show no traffic searches in the google keyword tool so it is really difficult to make a judgement. We know from google analytics that some niche keywords really are useless and while they are no. 1 they generate no traffic. I hope you can help Thanks! Andy
Keyword Research | | iprosoftware0 -
Google keyword tool
Hey anyone noticed Google's keyword tool seems to be returning weird data for search volume compared to just a few days ago? "iron fist clothing" exact match was returning around 1,000 local monthly searches and a monthly trend of approximately the same over the past year. As of yesterday it has zero searches for exact match and even the monthly trends have all been set to zero for every month going back a year Now I suppose this could happen in theory but the fact that the trend is showing up as zero for each month over the last year makes me think this could be a bug. I've also noticed this for one of my keywords on my SEO site, again suddenly gone to zero searches and monthly trends going back a year. However a quick check on webmaster tools shows the impressions going back a few months at the average of 1,300 that the old trend suggested it should be. Anyone else noticed this?
Keyword Research | | barabis770 -
Google Webmaster Keyword Significance.
In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket. I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target. Does this have any negative effect on other keywords I am targeting? What should I do about this? Here is the site: https://www.loveelectronics.co.uk
Keyword Research | | jcarter0