Natural Anchor Text distribution for brand = main keyword
-
Dear folks,
I will start link building for my all new site www.buy-hosting.net and would greatly appreciate your opinion about some questions:
1.) How many links would you in my place seed per day? I plan to start with directory links and sincere, useful contributions in blogs and forums, with my URL in the signiture.
2.) Natural anchor text distribution:
My brand Buy-Hosting.net ist the same as my main targeted keywords "Buy Hosting". However, I also want to have a natural looking link profile, so I would seed links like "Click here" or "Windows Hosting" or "Webhosting" as well.How would you distribute die Anchor Text Precentage ?
E.g. (60% Buy Hosting - 10% Windows Hosting - 10% Click here - 10% Joomla Hosting - 10% Hosting Reviews)? Does that make sense or is that already spammy?3.) How many No-Follow links would you seed (in %)?
4.) How many links (in %) would you seed to subpages, instead of the main page?Are there larger margins for Keywords, that eqal the Domain/Brand Name, without being conted as spam? Is there a good article about the natural distribution of anchor texts?
Your input is greatly appreciated and thoroughly considered.
Thank you and kind regards -
Thank you Mike,
I did the same research and agree with you. There are other keywords with way higher search volumes. However, it is very easy and fast to land for "Buy Hosting" and the coversion rates for this combination are super high, since people really want to buy NOW (otherwise, they would search compare hosting or something else).
As soon as I got to #1-#3 and cash starts flowing, I will take that money and tackle higher-volume terms. It's a step-by-step strategy.
My guess was to start with 10 links per day. I understand that you say, it is important to have a constant growth, and that this matters for not to be percieved as spammy.
I will check out MajesticSEO to see the amount of links other add.
Thank you a lot, I appreciate your opinion.
Kind regards -
Well, I just looked at the Google Keyword tool which says 'buy hosting' is entered 880 times per month (exact phrase, globally) and 'hosting' is 301,000 times per month. If you can make it on to page 1 for 'hosting' then you will probably get a lot more traffic. Yes, I recognize that it will be very difficult.
I'm not sure I would optimize for 'buy hosting' as your target phrase. Maybe some other closely related phrase? 'web hosting' is 246,000/month, 'website hosting' is 60,500, etc.
But if you are tied to 'buy hosting' then so be it. I don't think google will view 27% of your anchor texts as too spammy or over-SEOd. If you're worried about it then increase the variations part and do less exact.
Links/day depends on how many you already have and if you're going to have an ongoing process (which is best). If you can do 50/day for 6 months then do that. If you can only manage 5/day then do that. What you don't want is 500 in 1 week and then nothing (or close to nothing) for 2 months. That looks like you just bought 500 links.
You can use MajesticSEO.com to enter a url and see how many new links per day (or per month) your competitors have been adding. You may want to stay in that range.
-
Dear Mike,
thank you.
My target keyword combination is indeed "Buy Hosting", since to go for "Hosting" would be way to hard. My brand is also "Buy-Hosting.net".
The question is: If I combine the exact keyword % with the exact brand %, then I get 27% in your example. What I would like to know is, if that will become dangerously close to be seen as spam?
How many links would you aquire per day with an all new site?
Thank you for your input. I think this is a question, that many SEOs ask themselves.
Kind regards
-
I had this exact problem 6 months ago. I studied a variety of sites that appeared to have a natural link profile and came up with the following weights:
- 15% exact keyword
- 20% keyword variations
- 12% exact brand
- 13% brand variations
- 7% exact url
- 13% url variations (www.domain.com, domain.com, http://www.domain.com, domain.com/, etc)
- 20% useless ("click here", "this", "visit", etc)
I don't know if those are 'best' but I believe they look natural. Your keyword is probably 'hosting' not 'buy-hosting'; i think if people are looking for hosting they will enter 'hosting', not 'buy hosting' in the query.
Once you have more than 1000 inbound links the no-follows are a pretty small percent (like low single digit % on most sites).
As for home page vs sub-page it depends on how many sub-pages you have and how good the content on them is. I use 50% home page and 50% all other pages combined. The sites that I reviewed that I felt were natural seemed to have at least 50% of all external links to the home page (in some cases it was 70%).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A number of times you should use your keyword in a guest blog
Is it true that if you want to rank for a chosen keyword, you have to mention that keyword 3%-5% of the whole content (in a guest blog)?
Link Building | | FilkaCer2 -
Should anchor text be local or global keyword?
One of my clients' run a hyperlocal marketplace (have different pages for each city) to hire music teachers. When I am doing link building, should I use anchor text as "violin teachers" or "violin teachers in boston". I suggested to use "violin teachers" as this is the primary keyword with high search volume and if we rank for this keyword, we will automatically rank for locality keywords like violin teachers in boston, violin teachers in new york, violin teachers in los angels etc. But, he argues that we are hyper local services, which means we should have city anchor texts like "violin teachers in boston", "violin teachers in new york", "violin teachers in los angels" etc. Am I right? or Is he right? and Why?
Link Building | | Avin1230 -
Tooltip text
Will adding tooltip text to al my links improve my rankings? I read some article, but it's a hell of a job to add tooltip text to al my links. i was wondering if it's worth the time: A tooltip text appears if the mouse hovers over the image or a link and is provided by using the TITLE attribute. A description of the image or the link then appears in the tooltip in a small yellow box (Internet Explorer). The TITLE text (tooltip text) gives a short description of a link or image. The difference between an ALT text and the TITLE text is that the ALT text is a short description that replaces the image if the image does not load. The number of links (internal and external) and images must be equal to the number of tooltips for every page. The number of TITLE text can be higher because ALT text can also be used for other HTML elements. Add Title texts to links or images for those which do not have them yet. Thanks!
Link Building | | Happy-SEO3 -
Do branded footer links hurt me?
I run a small seo company. We work uber white hat. We are small with only 4 of us but we have a good client base with great results. My question is related to my own websites because they are the only sites in which I practice this technique. I just watched the white board Friday about good vs bad link building. In the bad link building it mentioned never to externally link in the footer. Is this an all around statement? For instance, every new site we make we always put links in the footer of our clients. Usually says something like "Developed by Stodzy Internet marketing Almost all the web design companies I work with do the same thing. Is this going to help me or hurt me?
Link Building | | SwanJob2 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Site used to rank first for main keyword - now dropped drastically
The home page for this site (http://bit.ly/4m1eXy) was ranking between #1 and #3 for the term "Minneapolis criminal defense" as of a few months ago. Now the home page has dropped to #23 for this keyword, and the only changes we've made should be enhancing its ability to rank - through on-page optimization, cleaning up site errors, and ensuring good, quality content. The thing is, the sites who rank ahead of our site have lower domain authority and page authority, and their content, quite frankly, just isn't that great. Some of them are definitely doing SEO but they aren't necessarily targeting "Minneapolis criminal defense" like we are for the search term. Before our company started doing SEO for this website, they hired a company that generated a large number of backlinks that Google would probably now see as spammy. The previous company also used to direct traffic towards the home page for the keyword "Minneapolis DWI laywer" too - and we have since stopped doing that. So I'm wondering with all of Google's algorithmic updates if this is the reason we're seeing a drop for this term, and if Google's confused. We're pretty confused, too, though, since the sites ranking ahead of us don't seem to be doing squeaky clean SEO by any means. Advice for us? We're stumped. Would anyone consider Google's disavow tool for the bad links?
Link Building | | Boogily0 -
Title Tag Targeting 3 or 4 keywords: Downsides to link building?
Hello, I've got a client who's title tags for an internal page are like (just for example) Running Shoes | Runner's Shoe | Performance Shoe | Cross-trainer That are doing fabulous in the search engines, dominating for most of the terms and dominating for word combinations off of these 4 terms. Sometimes there's no other category to split these up into two keywords a piece, to optimize for less would reduce traffic and conversions. My question is, is this going to look bad when we go to do outreach and guest posting? What are the downsides of leaving a few of the pages like this in the link building arena?
Link Building | | BobGW0 -
Getting existing text linked from magazine
Hello All, A major magazine DA98 did an article in 2007 about a project our company worked on. The specifically named our company in both the printed and online (PA53) versions of our article. Even though this article is old, I think this has HUGE potential if we can pull it off. Do you think it's possible to contact them and encourage them attach a link to our company name. Their newer articles are pretty good at doing this, but I guess in 07 it wasn't practiced by them. What's the best way to approach this and who should I go to? Webmaster? There is also a slight downside, the article does contain information about explosives, but not in a bad way. Could the search engines dislike this. I'm assuming not because of the PA and DA numbers for the magazine company. Would love to hear your thoughts and ideas. dmac
Link Building | | dmac0