How to increase the page rank for keyword for entire site
-
sorry for my bad english
is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority
EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
-
Lakshmi
You almost answer your own question with ...1000's of posts and i cant get back links for each...
So, you need to make sure you are not spreading your "weight" around the site when you could simply be the Gorilla of a single page. By focusing keywords/phrases to single pages, you do not lose anything to the other pages on your site (slight over simplification). Now, if you have all these posts and they are older and have a bit of weight, you could redirect some of them to the keyword page you want to push. Outside of that, with 1000's the content is likely older and of less use anyway.
That said, it does not mean that in certain verticals you won't rank for the same SERP page with different urls. We have some sites that have a specific keyword phrase and we will have two urls on the same page 1. One is an attorney and the first url is thatSite.com/particular-service and the second is thatSite.com/how-to-guide-that-service/
I would not spend time attempting to make that happen, however. Lastly, Marcin makes a really good point in c): ("buy laptop" is highly competitive,... You will need a mix of links with optimized anchor text..... Follow his advice.
Hope this cleared up a few ponderables...
-
You have asked a very broad question, but nevertheless:
a) You should pick one page on your site that is optimized for each of your 4 keywords. It can be a homepage or an internal landing page.
b) Make sure that it is optimized for your keyword (i.e. it is included in the title tag, in h1 / h2 and in the content of your page.
c) If you pick competetive keywords ("buy laptop" is very competitve, if that's your target), you will have to build a lot of high quality incoming links to your pages optimized for your chosen keywords. You will need a mix of links with optimized anchor text (i.e. "buy laptop" as the anchor) and non-optimized, to make things look natural.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then. The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve? Would taking the following steps help?: 1. Remove or consolidate poorly ranking unnecessary URLs?
Intermediate & Advanced SEO | | Kingalan1
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages? A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS. https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0 Thanks,
Alan0 -
How to increase Page authority of old blog posts
Hi, How can I increase the page authority of old blog posts? There are many posts that are ranking well (Page 1 lower or Page 2) - but I want to make them rank higher by making the post more usable, better UI, design, content relaunches etc - these all would inherently mean improving Page authority also eventually. What are some concrete steps I can take to improve page authority of blog pages?
Intermediate & Advanced SEO | | pks3331 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Worth contributing articles to a Page Rank 1 site?
My intuition tells me that it is not going to help with any SEO link benefit by posting an article as a guest writer on a Page Rank site of #1. It's a rather new fashion content site. The article would be informative and not a sales pitch. The only link is to our url home page in the bio. I've been told that links from low page ranking sites don't help anymore. But maybe over time the site will achieve higher PR status, and then the link in it would help us? Any thoughts? Thanks! ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Previously ranking #1 in google, web page has 301 / url rewrite, indexed but now showing for keyword search?
Two web pages on my website, previously ranked well in google, consistent top 3 places for 6months+, but when the site was modified, these two pages previously ending .php had the page names changed to the keyword to further improve (or so I thought). Since then the page doesn't rank at all for that search term in google. I used google webmaster tools to remove the previous page from Cache and search results, re submitted a sitemap, and where possible fixed links to the new page from other sites. On previous advice to fix I purchased links, web directories, social and articles etc to the new page but so far nothing... Its been almost 5 months and its very frustrating as these two pages previously ranked well and as a landing page ended in conversions. This problem is only appearing in google. The pages still rank well in Bing and Yahoo. Google has got the page indexed if I do a search by the url, but the page never shows under any search term it should, despite being heavily optimised for certain terms. I've spoke to my developers and they are stumped also, they've now added this text to the effected page(s) to see if this helps. Header("HTTP/1.1 301 Moved Permanently");
Intermediate & Advanced SEO | | seanclc
$newurl=SITE_URL.$seo;
Header("Location:$newurl"); Can Google still index a web page but refuse to show it in search results? All other pages on my site rank well, just these two that were once called something different has caused issues? Any advice? Any ideas, Have I missed something? Im at a loss...0 -
How to change a site without loosing ranking .
How to change a site without loosing ranking .I have a WP site for my own company .locally i have good ranking for few keywords .but I decided to change site theme and improve site contents further .but still i am not sure how to change these thing and doing without loosing ranking .expert advices welcome .
Intermediate & Advanced SEO | | innofidelity0 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0
