Best AdWords Training?
-
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge.
We want to find:
- A good comprehensive Adwords reference book and
- A good beginner's Adwords online training course
Any recommendations on some good options for the above?
-
Sorry to revive an old thread, but I was considering starting on the Google Adwords course.
Are there better options than the Google one?
-
The main links that helped me were:
- http://www.google.com/ads/learn/all-topics.html
- http://www.pagezero.com/publications/google-adwords-guide.php#freedownload
Thanks
-
Your link led me to this
http://www.google.com/ads/learn/all-topics.html
Which is a great series of intro movies that should do the trick before the rest of the people jump in.
-
Hi Alex, as you mentioned that you want some ad words training to some of your staff which had no knowledge of SEO/PPC so I am referring you the links from which your both query had been easily solved.
1. http://www.pagezero.com/publications/google-adwords-guide.php#freedownload & http://ppcblog.com/comprehensive-course-just-for-google-adwords/
2.http://www.squiz.co.uk/services/training/adwords-101 & http://emoneymakingonline.com/2010/05/10/free-adwords-course-for-beginners/ & http://www.adwordsstrategy.com/for-ppc-beginners-only-adwords-academy-online-training-course/.
I am sure that by referring the above links your whole problem had been easily solved.
-
I agree the ofifcial Google course content is good for Brginners yet if you want to take it up a notch another good example is Market Motive PPC training example here:
http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=PPC
-
Hi Czarto,
Speaking from experience, There really isnt a better source to learn Adwords IMO than Google itself. http://www.google.com/adwords/professionals/
They have all of their exam certification training guides online for free. There are about 14 chapters, some of which you can skip but by after reading it all, they will all have a pretty good understanding of Adwords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
What's the best call tracking system to use for PPC & subsequent landing pages?
Client has about 30 locations. Not planning to get too fancy (i.e. like putting JS on the page so that a dynamically generated phone is displayed to track keywords). At this point, just we only want to see if PPC is providing telephone conversions. I've used Mongoose Metrics before and it seemed good. However, I don't want to go with something simply because it's what I already know. Would love to know some of your favourites and if there are better options. Also - client is in Canada. Not sure if that makes a difference.
Paid Search Marketing | | woodsy10100 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
I'm having an issue with tracking some conversions in adwords. Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions. Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum. Is there something I'm missing? Thanks!
Paid Search Marketing | | OOMDODigital0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900 -
Doing Google Places for customer - best solution?
I work at a media agency in Denmark and I'm trying to open a Google Places-account for one of our retail-customers which is to be linked to the customers AdWords-account. I created a Places account and via bulk upload I submitted the customers 74 locations. I was then asked to verify my bulk upload, which I did. That's two weeks ago, and I've tried to get help from our Google contact but to little avail. Could the problem be that I am doing the places account on behalf of our customer, and thus when I am asked to verify the upload I supply my own information (contact phone and business name) rather than the customers? Have any of you had a similar experience? Is there an alternate path I can take to solve this?
Paid Search Marketing | | Iumreprise0