My own brand searches stopped appearing in google
-
Hi everyone,
I've never asked a question here before, so go easy on me
I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found.
Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found.
I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it.
Anyone have any tips or things I should be looking at?
-
Peter, I think you are missing the point a bit and this is the perfect way to show you the importance of on page SEO: Your Q & A for this shows up on page one #8.
So, the SEO moz Q & A for today is more relevant to the search than your page because your on page is, well, not there. Here is the screen shot on a non personalized Google search.
Best
-
Hey Robert,
Thanks for the advice! I'll get to working on optimizing my pages better for my brand with the title tag. I just assumed the domain name would be enough, but I guess not. It seems pretty crazy that even though my pages aren't necessarily optimized for my brand name that my page doesn't show up anywhere in the search results. None of my pages show up in at least the first 15 results pages for the search "grouvee kings quest 6." Really frustrating.
As for the 301's, the URL changes were: /news/final-fantasy-xiii-2-a-review-for-the-ages/121/ to /reviews/final-fantasy-xiii-2-a-review-for-the-ages/1/ and
/news/review-dustforce-sweeping-the-nation-by-storm/79/ to /reviews/review-dustforce-sweeping-the-nation-by-storm/2/
I did the redirects in my VirtualHost config. file that's loaded in by my http.conf file.
Honestly, these pages have the same issue. If you search for "grouvee final fantasy xiii-2 review" or "grouvee dustforce review" you'd never find my URL. I assume these pages have similar issues, but I can't believe they'd just not show up anywhere.
Thanks again for your help!
-
Hello Peter,
First, what is happening is happening because you are using your brand name in the search and.....unlike your competitors, you have not optimized the brand name. They have Grouvee in the url, page title and H1 and content. They do this by reviewing your review.
So, you might want to rethink your title tags: Mass Effect 3 Playstation XBOX | Grouvee or Mass Effect 3 | Grouvee or Grouvee Gamer Reviews, etc. You also want to have an image with Mass Effect 3 and an alt tag that says Scene from Mass Effect three.Personally, most gamers will know what console is usable for each game. So having XBox or Playstation would be driven by how many searches are done for Mass Effect 3 with or without console mention.
As to the 301's you did, what were the original and the resolving urls? So from Grouvee/monkey-mantra to Grouvee/monkey-mantra-news as the format. Did you do the 301 in the .htaccess file?
Lastly, the main competitor who is stealing your thunder has a load of DA, but the PA is 1. If you clean up the on page, you should be able to slap him down a bit. Yes you need more links, but your biggest issue today is that you are using a search term that you have not optimized.....your brand. Time to get cracking.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Tutorials
Hi, I'm trying to beef up my knowledge of google analytics. Can you pelase tell me where I can find some good Google analytics tutorials?
Reporting & Analytics | | corn20150 -
Differences in site search revenue in GA
I just put in a piece of software to replace a really bad built in site search engine on my 3dcart website. Now I am trying to measure the change, but I am having some issues. When I check the ecom data in the conversions section of GA with the built in segment Performed Site Search, I get promising results. Approximately 5% revenue increase over LY. But if we jump to behavior, site search, usage, and then check the visits with site search, I get a decrease by 4%. And the actual revenue is off, by like double (150k compared to 80k) Anyone have any idea why I am getting these results? The site search function is set up. Tracking is enabled, query parameter is keyword and search url is /search.asp?keyword=
Reporting & Analytics | | ShockoeCommerce0 -
Exclude brand Traffic
Hello everyone, Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic. Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic. Is it possible in Google Analytics? If yes then please share the steps of doing it
Reporting & Analytics | | Obbserv0 -
E-commerce data import Google Analytics
Hi there, Since a few weeks we have started a cooperation with a big online wholesale company which now sells our products. I want to import simple E-commerce data: amount of transactions and revenue. More detailed data such as amount of products, name of products, etc. is not necessary in the first place. Now I discovered the 'data import' functionality in Google Analytics but I can't find any suitable option for E-commerce data import. The data from the wholesale company is gathered in a nice export in a separate system, so there should be a way ti import this data into Analytics. Could anybody help me with this? Any advice is welcome! Thanks in advance.
Reporting & Analytics | | MarcelMoz
Marcel0 -
Google Custom Report Filters are a pain in the arse
Greetings from high weed pollen count Wetherby UK 🙂 Ok ive been having extreme custom reporting filter frustration with Google analytics. My objective was to set up a "custom" google analytics report that detailed: 1. Referral traffic from external sights in one reporting tab
Reporting & Analytics | | Nightwing
2. Visitor generic traffic report including direct, search & referral traffic e.g: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/reporting-tabscopy.jpg But Ive hit the provebial buffers 😞 Initailly i added an advanced filter as shown here: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/custom-reporting-with-filtercopy.jpg but the advanced filters do not stick / save. As soon as you exit the custom report the advanced filter is cleared as shown here: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/custom-reporting-filter-removedcopy.jpg I then added a filter under a specific custom tab but the filter cascades into all the reporting tabs see below: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/custom-reporting-cascading-filterscopy.jpg So my question is please... "How do can you set up filters that effect the data in one reporting tab and does not cascade into the others" Any insights welcome 🙂0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Where are google analytics stats for iphone4
hi We were looking at the Google Analytics for one of our sites and noticed that there were NO pageviews from device=iphone and resolution=640x960 in the report. Given that iphone4 is supposed to be 640x960, and would be the most popular device (at least in our offices and everyone I know), it seems wierd. I sorted the Mobile Devices report by device and resolution to see what was available. The first 160 results were all device=not set. Finally got to device=iPhone and there were three entries: resolution 0x0 had 11 views resolution 320x396 had 45 views resolution 320x480 had 3,944 views. Hopefully all iphone4 users havent been classified as not set. Or is it possible that iphone4s claim to be 320x480 in browsers, as per http://www.alistapart.com/articles/a-pixel-identity-crisis/ Even worse, if I look at the Samsung Galaxy S II (myown phone), there are over 30 screen resolution combinations. Does anyone have anything to shed on this? I asked about it on the google analytics twitter account last week but havent had a response. Are there other analytics solutions that would distinguish between the iphones? Warning - this is a link to a large image, with the not set stats at the top. 6Sjji
Reporting & Analytics | | ozgeekmum0 -
Local Non Brand Keywords Tanking!
We have been playing catch up and noticed that in between March and April, one of our sites has seen a drastic decrease in traffic for "city + keyword". All of the other keywords are doing very well. The site has a page for each location. The traffic for these pages dropped by 33% between March and April. And page 1 rankings dropped by 30% as well. No drastic updates were made during this time. The traffic and rankings have not came back. This isn't for every location either. It seems very random as far as the drop in rankings. Did anything happen with local rankings at this time? Did anyone else see this? This is only affecting the Google traffic. Let me know your thoughts.
Reporting & Analytics | | lavidge0