Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Shortened url vs. anchor text
-
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
-
1. I would stick with links with anchor text. This way, the anchor text acts as a rank factor for your keywords.
2. Depends on what you want. If your keyword/anchor text is general, I prefer linking to the Home. If you keywords/anchor text is specific about a page, I prefer linking to the specific page (landing page).
I don't know what kind of conversion you are doing.
Experienced guys, correct me please.
-
Generally, there's is no benefit in using shortened urls. Quite to the contrary, you would be losing a lot of that linking power.
So, don't use shortened urls for link building.
And to answer your question more generally, it's always best strategy to build backlinks both to the homepage and to some inner pages, using varying anchor text.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are there less backlink domains in Moz vs. Semrush?
For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?
Link Building | | shelbythomas0 -
Ahrefs Backlinks VS Moz Backlinks
HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.
Link Building | | AliHassanbinali1 -
Reversing Canonical URLs?
A few months back, we set up canonical URLs on some pages with duplicate content to give some newer pages more link juice. Now, we need to do the opposite and give that same juice to some of the original pages. If we set up canonical URLs on the newer pages to point back to the original pages, are we losing the juice we've been building all along? Sorry for all this convoluted juice talk. Hopefully, my point is getting across here.
Link Building | | frankmassanova0 -
Tooltip text
Will adding tooltip text to al my links improve my rankings? I read some article, but it's a hell of a job to add tooltip text to al my links. i was wondering if it's worth the time: A tooltip text appears if the mouse hovers over the image or a link and is provided by using the TITLE attribute. A description of the image or the link then appears in the tooltip in a small yellow box (Internet Explorer). The TITLE text (tooltip text) gives a short description of a link or image. The difference between an ALT text and the TITLE text is that the ALT text is a short description that replaces the image if the image does not load. The number of links (internal and external) and images must be equal to the number of tooltips for every page. The number of TITLE text can be higher because ALT text can also be used for other HTML elements. Add Title texts to links or images for those which do not have them yet. Thanks!
Link Building | | Happy-SEO3 -
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Site URL called out but not clickable.
Hi - I'm after a bit of clarity; if my site URL is referenced in an article, but doesn't actually link through, does this still 'add value' to my seo efforts? Thanks, David
Link Building | | newstd1000 -
What is keyword rich anchor text?
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks. Peter
Link Building | | PeterRota0 -
Outgoing links - internal vs. external
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from? (Yes, I know there are many other factors that are important)
Link Building | | EugeneF0