What Kind of Damage Comes From Switching "Official" Hashtag?
-
Last year we had a problem with other conferences / companies using a hashtag we had started using for our conference.
We stuck with a very similar hashtag for this year's event and are, of course, having the same problem. The event we're using it for isn't until October and already has a decent amount of buzz.
How much damage would we be causing by switching the "official" hashtag? And how do we get people to start using the new one and abandoning the old? Does anyone have a case study on this or a similar experience with this issue?
-
Thanks, Kane.
-
You're not going to see any damage in terms of SEO. I can hardly imagine a case where hashtag consistency directly or indirectly contributes to anything search-related. The decision should be made on what's best for the conference attendees. If they're seeing tons of junk in their hashtag stream, especially within 7 days before or after the event, then it's probably best to switch (and make sure your new choice doesn't have the same problem).
As far as buy-in, just make it very obvious to everyone what the new hashtag is - if it was really that much of an annoyance last time, the vets will do it and the new people won't know the difference. You can also have someone start sending @replies with the correct hashtag in a friendly manner if you really want to enforce the change.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hashtags
Can anyone recommend a tool for generating/comparing hashtags for LinkedIn? Other than Inlytics
Social Media | | Boasty1 -
"Apply with LinkedIn" button
My client is a recruitment company and they've recently added "Apply with LinkedIn" buttons on their site for candidates. I was wondering if anyone knows anything about the effects of adding this to SEO? I suspect it will have little impact, but thought I should research anyway. After a lot of searching, I can't find much on this topic with specific reference to this button. I've read LinkedIn are phasing this out too. Can anyone offer any insight into adding this button? Thank you in advance. Paul.
Social Media | | MDY2000 -
Is hootsuite damaging my online reputation?
Hi guys. I'm new to all this so bare with me. I've been using hootsuite to send out tweets. Originally the person doing it before me was sending them out every 5 or 10 minutes and repeating quite a bit. I've since reduced it to a tweet every 15 minutes and when there's something new on the site I tend to tweet it out about 3 times a day for the next three days at different times of day to try and make sure nobody sees the same thing too often. Obviously these numbers are significantly less for facebook and even fewer for linkedin. Am I still repeating myself too often? I'm trying very hard to find a balance between what people see as spamming and making sure that all our followers get a chance to see each new post. Any feedback would be really appreciated.
Social Media | | LandlordReferencing0 -
Does Pinterest's javascript removes rel="nofollow" ?
It's late and I might be seeing things disappear...but I noticed something strange with a Pin It button we added in our website: I added a rel="nofollow" to the <a href="">for Pinterest, however when I use the html inspector in IE or Firefox, and inspect the attributes of the link, 'rel=nofollow' is nowhere to be found.</a> <a href="">Did anyone notice this?
Social Media | | smarties954
Does Pinterest's javascript remove the 'rel' attribute? (looks like it's the case)
How does google treats this? Do they interpret the .js and ignore the 'rel=nofollow'? I hope it's a technical error on my end, otherwise thousands of website owners are being tricked into believing that they added a rel=nofollow, when in fact it's just being removed behind the scene.</a>0 -
How to embed on a web page a box "tell your friends on facebook what you just purchased"?
I saw this on amazon's ordering page. Is it possible to put this on any given web page? I would love to see this on my ordering page.
Social Media | | Juergen-1194810 -
On the new Google+ Local pages, I was wondering if anyone knew how to add the "Follow" button to lead to the company Google+ profile.
I saw a video on an Internet marketing blog that showed a company's Google+ Local page with a "Follow" button on it so people could follow their company Google+ profile.
Social Media | | innovationsimple0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0