How much do you pay your copywriters?
-
Hey friends. How much do you pay your copywriters? Is it be piece? I'm looking to do three different price points:
- Paying for just the copywriting
- Coming up with ideas and the copywriting
- Copywriting and finding a source to publish said blog post
Thanks for your help!
-
You may want to check freelancer.com recently I got a bid of $250 from a reputed writing company for writing 25 articles with around 500 words each. This is the outsource rates. Its for sure that threads should be original and you may have to dig around a bit on your own to find what sells and what doesn't. If you want the posts SEO optimized then thats another ball game which I doubt these guys will be able to deliver for the price. Hope it helps!
-
I have an excellent copywriter. He is studying English at one of the UK's best universities. He does quite a lot for me in his spare time to earn extra £ for his university lifestyle. The work he carries out for me is outstanding and without trying to sound smug... He only charges me £6 an hour!
The beauty about him is that he researches the subject in great detail before writing the article and they always sound like they are written by a guru of that specific field.
I think once you have found a good one, you will stick with him for most of your copywriting work.
I would be willing to pass you his contact details should you wish but please don't pass this about - I dont want him to become too busy for me! haha!
Matt
-
I pay purely for copy at £150 for 1 4-500 word article. Obviously this is much less than what many charge.
-
Copywriting can cost anywhere from less than $10/hour if outsourced to Asian countries such as Malaysia, India or the Philippines, to $160/hour for a very capable, local (Australian) copywriter.
As you seem to have already worked out, the difference in payment tends to revolve around the work done to research, edit, optimise, and even test and revise the copy, in addition to "merely" writing it.
At the lower end, I would expect reasonablly well-written copy, but I would need to provide a detailed brief, usually with my own research, and I have to edit, and test the copy myself. Often, this work means I'd prefer to just write it myself anyway. But if I want a piece of truly great copy, written by someone who is a genuine professional, especially if it is a formal piece of work such as a whitepaper, I have no hesitation paying higher rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there harm in publishing too much content, at once?
We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once? Is there a negative impact on publishing too much content at once? Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once. What are your thoughts Moz Community?
Content Development | | GoAbroadKP0 -
Copywriter Recommendations?
There are a handful of pages, I'd like to get a fresh perspective on content-wise. They rank well and get traffic. However, we are not seeing the conversions we want to see, so I'm thinking a fresh pair of eyes could help write something more compelling. Does anyone have any suggestions or ideas on pricing (yes, feel free to self-promote)? Thanks, Ruben P.S. I'm really not looking for any ESL elance type solutions unless there are some strong writing samples.
Content Development | | KempRugeLawGroup0 -
Need advice on Paying for content?
Hi, We would like to attracting more readers onto our blog by accepting guest posting from external bloggers. Could anyone refer any good artricles on MOZ about the best practices on managing the activities and what would be the normal KPIs and ROI?
Content Development | | LauraHT0 -
Recommendations Content / Copywriter
We are based in the UK & have used alot of content / copywriters & so far have struggled to find someone we feel meets our needs? Can anyone recommend a content writing company or freelancer? Thanks
Content Development | | webguru20140 -
How "much" schema.org is "too much"?
In terms of adding schema.org information to web pages, how critical is it for SERP? Can anyone recommend a model of what to tag? For example, on a single blog post I could tag the "article" and the "author", but I could also tag the logo that's in the header on every page. How much is "enough"? What is the relationship between schema.org and rel="author" tags? Thank you!
Content Development | | Titan5520 -
Copywriting Services for Whitepaper Creation
Can anybody recommend a particular company or website where I might be able to find some help in creating a whitepaper for lead generation? We have a few subject identified, and we've written a handful of blog posts about these subjects already, so we have some content. We're just struggling with compiling it and formatting into an effective whitepaper format. I was hoping we might get some professional help with this first one.
Content Development | | _JP_0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
How much weight does UGC really have in SEO
Hi Guys....One of my sites has a blog and the site does very well overall.....however managing the blogs comments (fighting spam...attacks...general monitoring and approval) is becoming to much trouble. The blog itself really gets fed from facebook and most of the blog comments are done here. I am thinking of removing the comment section on the blog and only responding to facebook comments.....I am concerned though how much weight the "user generated content" carries with regards to SEO...it has always been said that it does carry weight but what if i get traffic to these pages and links but remove the comments ability... just really wanted to hear some opinions on this and how much respect i should give UGC. thanks for your time
Content Development | | nomad-2023230
