Ranking strategy -which pages to rank?
-
Hi,
I hope you can help.
I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on?
Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords?
If so how many keywords should you optimise for from your home page to get the most clout?
Im a little confused about which strategy would be the most effective.
Many thanks.
-
I suppose that your main keyword would be in the H1 tag, your second most important in the H2 tag etc etc. Can you have more that one H1 tag?
-
I've jsut had the same issue. I had seperate pages for my keywords and I had a lot of work to do link building etc... to build the authority of those pages. I have a strong home page so have moved the most competitive keywords to my home page and am hoping after some more link building to the home page these will rank better. Watch this space!
-
Ideally your home page is going to be your highest authority page, also target a few sub category landing pages with related content to that specific page.
Ideally you want to only target 3 keywords on each sub category page with related content to that specific keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Do random article sites work to rank higher?
Hi, I came across this site: factorymadefuture.com It's one of countless random article sites out there. Do they actually rank sites higher? Is this even white hat?
Link Building | | simplisticsca0 -
Linking strategy between my websites
Dear all, I am quite new in SEO and I am very confused about linking strategy. I have several websites proposing proofreading services in French and I don't know how to link them together so they get the best chance to have a good ranking. What strategy would you suggest ? Thanks a lot for your help, Yafiz
Link Building | | Yafiz0 -
Rankings unchanged
I have been working away on my site for almost a month now, following all the advice I have gotten here and things seem to be going great. I have built a pretty large 400+ number of backlinks from blog posts, press releases, forum posts etc. Everything is very nice and white hat, really almost nothing spammy at all, maybe a couple of blog comments that I shouldn't have made but nothing in the big scheme of things. The problem is that my position in SERP has not changed at all. Its strange my on page SEO got me to the first page of all my keywords but from there I have not moved a bit. I am local service site and I am still waiting for my pin from google places (third try) and I know that will have a huge effect on my main city. I also have landing pages in 3 other small local cities though and those haven't budged a bit either. I just wanted to see what people here had to say, possibly I am just not patient enough? it has been probably 1.5 weeks since my links really started to index and show up in webmaster tools.
Link Building | | ayetti1 -
What can I do to increase this page's rank
I have this page that is doing alright for the phrase "skyward sword walkthrough" I used to be ranked number 2 but it has dropped http://legendzelda.net/skyward-sword-walkthrough/ Sites like IGN are huge so I do not blame them for overpassing my rank but zelda informer I feel like I should be outranking at least. I have a fairly good on page ranking grade using the seomoz tool. And the OSE shows I have 11 domains linking - most with some kind of variation to that keyword. And I have actually built out more since then. Most the links are on highly relevant pages. I contacted a lot of gaming sites before this game was released and asked for a link back in exchange for a variety of things (shoutouts mostly - no paid links) The page performed extremely well when Skyward Sword came out and I got hundreds of thousands of hits but as my rank is beginning to drop its a lot less (also can be attributed to hype dying down). But any suggestions or glaring issues would be great. Link building is something I am always doing as well - mostly through guest blogging.
Link Building | | webfeatseo0 -
"Links" page Value?
I was wondering, Is there any value in these days to advice clients to create LINK US or LINKS page with bunch of reciprocal links on it and solely for link exchange, I remember reading somewhere that, it is little useless in terms for ranking nowadays? Am I right? Thanks!
Link Building | | DigitalJungle0 -
Site size affecting page rank?
I've noticed the sites that rank above me for certain phrases are much larger than I am. Here are the results of the 'site:' command for the top 6 results for a phrase I want to rank for (yes, I know that 'site' is not exact): 32,600 pages 8,760,000 pages (wikipedia) 684 pages 148 pages (domain name equal to search phrase) 1400 pages 120 pages (my site) Now, I appreciate that larger sites have more stuff to link to, and therefore have more juice flowing to them from external links. BUT, is it also true that they are generating lots of internal juice by having so many pages? I've looked at the PageRank algorithm and understand that the max page rank for a site (with no external links) is based on the number of pages of that site and how well linked they are). My question is: based on all the experts here, is number of pages in the site an important factor (assuming good on-page SEO), or does it really come down to number of external links (from relevant sites with appropriate anchor text, of course)? Can a small site with tons of external links rank above much larger sites? Has anyone beaten Wikipedia for a phrase they were targeting? How did you do it? Thanks!
Link Building | | scanlin0