Best way to improve page rank
-
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links.
Does having a high page rank still mean your will achieve better search engine positions?
whats the best way to improve page rank for small business sites?
thanks
-
I was looking for similar info thx!
-
One trick is that low-quality links can boost PageRank (in the toolbar), but then get devalued or even cause penalties down the row. As @Jarno said, links absolutely matter, but PR is a very, very crude measurement of the value of your links (and doesn't factor in trust, relevance, spam, etc.).
It's also important to note that Toolbar PR can be as much as 3-4 months out of date at any given time.
-
bristol,
you are completely right, quality links outrank poor quality links any day. It's even so that when you can get 10 high quality links to your website for a keyword e.g. Vacuum cleaners from website with high authority and high PR them self that your competitor maybe need to get a 100 lower quality links to get to the same result. So image what would happen if you can get a 100 or even 500 good quality links to your websites? Your competitors would have to try to get about a 1000 to 5000 links for the exact same result. And when Google decides that quality is even more important then quantity these numbers might even go up more. Quality is everything to Google.
Yes it is very smart to get links to the deeper pages of your website. Keep in mind that tier 2 or 3 pages on your website also link to your homepage so there still is a link-juice flow. That's why it is a smart on-line strategy.
Staying on the example of vacuum cleaners if your deeper pages are brands of vacuum cleaners you should make sure you get high quality links to those page stating: "brand-name vacuum cleaners" e.g. for Philips Vacuum Cleaners you want the inbound links to say exactly that. Since you also name your primary keyword you keep on topic of your site which in turn results in better rankings for your primary keyword. A fun game isn't it?
When sending e-mails to websites for high quality links you could always try something like this:
"Hello.
Let me introduce myself first...introduction.
We noticed your website in our search for Vacuum Cleaners and we must say, our compliments on a piece of art (suck up some more)
Maybe you'll find this an interesting link to share with your community:
I'm really hoping you would share this link on your website and in return i will inform my community about yours. (this generates a possibility for a 3 way linking so you link to them from another website-> which is your "community")
Hope to hear from you soon
Kind regards/Best Wishes or whatever you want to conclude with,
Yourname
I use a similar version of this in the netherlands in dutch so i translated it roughly for you. I think you can get where to change the specifics? You could also search on this Q&A forum for "e-mail linking" or "e-mail baiting" because i know i saw something about this here earlier. Can't find the link right now.
I do not know if this is allowed in the UK to send to people but maybe you can adapt it a little so it should be fine. I don't know all the laws over there.
Hope this helps
Kind regards
Jarno
-
Hi Jamo
Thanks for your reply, I have started to use SEOmoz to trace back links of competitors and i notice a large number of them seem to have a large amount of inbound links from poor quality non relevant links from places on the other side of the world.
I presume if i gained a lower number of inbound link but from higher quality sites it would put my sites in better stead and improve their page ranks.
Most links at present target the root index page which has a page rank of 3 and all others a page rank of 1 - I take it i would need to use keyword rich anchor text and link to some of the sites other pages from relevant sites to improve teh page rank of these pages also.
Any advice on who to gain / request links from quality websites, how does sending a link request email fare up with spam laws of sending unsolicited emails?
I am based in the UK
Thanks
-
Dear Bristolweb,
in some way it still does. Page Rank as you know is being build be gathering links to your websites. PR from the linking website to your own flows over a little. The same goes with Domain Authority and other metrics.
The more people "vote" on your website the better Google will have to like your site because people told Google this is what we would like to see.
So:
quality linking to your websites increases page rank - > more quality links improve your metrics -> more quality links improve your position in Google.
If you really want o improve your pages rank or page rank or whatever name you want to use you could commit yourself to a on-line community asking question, answering questions about the subject of your website. Linking to it from the community helps a lot and also spend time on link building. Use the tools provided by SEOMoz to check out your competitors and make sure you get a link on that page. It could only help not harm your site (not completely true but it's all about the essence in here).
So to sum up my advise:
Yes, PR of pages rank is a (very small) factor in the Google Algorithm so it's still important.
Should you focus on it? In a way: Yes. As I already explained PR is mainly build on the number of "Votes" that go to your websites. So getting more Votes improves your PR and improve the amount of traffic (when you get quality votes) which in turn is a factor in the Algorithm.
Focus on gaining good quality links to your website. It will help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to replace an already ranked page with a better, more optimised one?
Hello peeps! I need your collective wisdom to help me deal with something. We manage a website that is doing quite well in its niche, however we have the following problem: Our section landing pages are well established and they rank for a wide range of search terms, including some with a transactional focus. It is obvious that these pages do not cater for users with transactional intent. Our competitors are targeting those transactional keywords with a completely different type of pages, and are winning across the board (annoying but understandable). We have now created a number of pages, which are very similar to the ones that our competitors are using and with an even better on-page SEO score ... WIN! ...well, not so much! Our old section pages are still ranking for the transactional search terms and our new pages are getting very little traction and are having a really slow start. 1. I suspect there is some sort of page cannibalisation going on. How would you address that?
Intermediate & Advanced SEO | | Yordan.Vasilev
2. Is there a tried and tested way of telling search engines to rank your new page because it meets the search intent in a better way? Please note that we cannot just redirect the old page to the new one - there are structural and commercial reasons for keeping the old page as it is.
3. Is there anything else that I am missing? Your help is much appreciated.
Thanks
Yordan0 -
Do 403 Forbidden errors from website pages hurt rankings?
Hi All, I noticed that our website has lot of 403 errors across different pages using the tool http://www.deadlinkchecker.com/. Do these errors hurt website rankings? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Home page ranks for most keywords with no SEO
Hi Guys, The keyword I am trying to rank is on seperate page with its own Optimization in place. However the HOME page of website starts ranking for that keywords . The keyword is mentioned on Home page Just once in content description, that's all. What should be my ideal strategy. Deleting the Sub Page, will that improve the SEO of my home page and improve the Rank for that keyword ? Also I can see my Own YELP pages rank better than the actual website for few terms . Any way around this ? A Part from building links to page ?
Intermediate & Advanced SEO | | aus00071 -
Best way to target multiple geographic locations
Hello Mozzers! If you are a service provider wanting to target geographic locations outside of the region where you're physically located, what's the best approach? For example, I have a service provider whose main market is not where they're located - they're based in Devon UK, yet main markets are London, Birmingham, Newcastle, Edinburgh. They have clients in all these cities, so I could definitely provide content relevant to each city - perhaps a page for each city detailing work and services (and possibly listing clients). However, does the lack of a physical presence (and local phone number) in these cities make such city pages virtually impossible to rank these days? Does Google require a physical presence/phone number? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
What is the best way to get anchor text cloud in line?
So I am working on a website, and it has been doing seo with keyword links for a a few years. The first branded terms comes in a 7% in 10th in the list on Ahefs. The keyword terms are upwards of 14%. What is the best way to get this back in line? It would take several months to build keyword branded terms to make any difference - but it is doable. I could try link removal, but less than 10% seem to actually get removed -- which won't make a difference. The disavow file doesn't really seem to do anything either. What are your suggestions?
Intermediate & Advanced SEO | | netviper0 -
What is the best way to link between all my portals?
Hi I own 12 different portals within gambling, they do more or less work and feel like this one, Casinotopplisten, what is the best way for me to link between all of them? Since there is alot going on in Google these days I havent linked between the sites at all, but i feel that to be a somewhat waste. So here is my three ideas so far, in ranked order: Add a menu at the topp right of the site, or footer, that links to the 10 different sites with different languages. The text link should then only be "Norwegian, Swedish, English etc.." Basiclly the same as about, but in addition linking to the "same page" in the other languages. As all pages have the same article set for startes this can be done. Dont do any linking between the sites and only link to the sites separately from our company blog/site.. Dont link at all. I should add that all of these sites are on different IPs with different domains and all in different languages. Hope someone can add their 2c on this one.. Thanks!
Intermediate & Advanced SEO | | MortenBratli0 -
How to increase the page rank for keyword for entire site
sorry for my bad english is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
Intermediate & Advanced SEO | | prakash.moturu0 -
Best way to geo redirect
Hi I have a couple of ecommerce websites which have both a UK and USA store. At the moment I have both the UK and the USA domains sending me traffic from UK and USA search engines which means that a number of users are clicking a Google page for the store not in their location, ie UK people are clicking on a .com listing and ending up on the USA website. What is the best way to automatically redirect people to the correct store for their region? If I use an IP based auto redirect system would Google see some of the pages are doorway pages? Thanks
Intermediate & Advanced SEO | | Grumpy_Carl0