URL shortener and backlinks

[SirMax]

Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?

[rafa1984]

so for what i sean short links are use fore social media, for instance i have a kids shoes and cloth store and use facebook to get in contact with coustumers  and use bit.ly for my blog post where I share tips for parents

[loopyal]

Thank you David,

I didn't know that!

[DaveGerecht]

A big drawback for using Google URL Shortener for anything is that it is not private. Simply add '.info' to the end of the goo.gl url and you ahve all the juicy data you need.

[Vahe.Arabian]

It would be better to use the complete address for the following reasons:

(1) This can be cited across other websites, which can help your site build more links

(2) Depending on the URL shortner service (in this instance Google does), does/doesnot contain a 301 redirect, which means either way you would be loosing some link juice value you would have otherwise received for a page.

Hope this helps,

Vahe