Help with Content Revamp
-
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused.
We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful.
I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles.
As an example we have many surfboard models so we wrote an article for
-Longboard Surfboards
-Funboard Surfboards
-Mini Malibu Surfboards
-Retro Fish Surfboards
-Womens Surfboards
-Beginner Surfboards
My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words?
What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
-
It depends on what those 60 articles are about...
It looks like some of them can be expanded into larger guides:
"How to choose a woman's surfboard"
Make this page oodles bigger with pretty images & several links to
the best top 5 brands of women's surfboards.
Then with the more specific ones like longboard surfboards
again expand it to just ad more images more text and make that page bigger.
You can totally take two general blah articles and edit them so that each one is more specifc and less general by adding text images tags and adding to the the copy.
-
I started salivating when I read what you currently have on your site.
Then I got a little nervous when you talked about combining all of those great pages. I believe that if you do that you will create ten powerful pages... but I think that some of your granular rankings will be lost.
Don't get me wrong, I am a enormous advocate of the huge, substantive article with lots of big juicy images.
Here's what I would try if this was my site.
I would make those ten big pages and optimize them like categories. However, instead of rewriting I would make them look like blog category pages with the first 100 words of each sub article and a really nice image for each. These would link to your current article pages similar to a category page of a blog linking to blog posts.
I would also put work into each of those 60 articles... improving them, adding photos, updating the information.
I think that this would be kickass giving you the best of both.
Since blogs do linking this way everywhere, I think that the risk is low.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Duplication Issue On Content Publishing Site
I am running Free Article Posting site but I discover people are posting their content which already has been published on different sites before. What should i need to do in order to save my site from Google penalty.3 waiting for your kind help in this regard Thanks in advance
Content Development | | Mustansar0 -
Duplicate Content
Hi Does anyone know a site where i can paste text to test for duplication? We've used some outstanding freelancer copywriters in the past but need to check the authenticity of the article created before publishing, Thanks Gary
Content Development | | GaryVictory0 -
Need to know about content marketing strategy
Hi, Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success? Regards
Content Development | | IM_Learner0 -
Modifying Content to Avoid Duplicate Content Issues
We are planning to leverage specific posts from a US-based blog for our own Canadian blog (with permission, of course) but are aware that this can cause duplicate content issues. We're willing to re-write as much or as little as we must from the initial blog posts to avoid duplicate content issues but I have no idea just how much we will need to re-write. Is there some guideline for this (e.g., 25% of content must be re-written)? I've been unable to find anything. Thank you in advance!
Content Development | | QueenSt0 -
Are there any tools available for wordpress that can help with SEO?
I'm looking for a wordpress plugin that that keeps current/updates with all the changes that constantly take place on various search engines. Is there such an addon that meets this criteria?
Content Development | | uofmiamiguy0 -
Will authorship help or hurt us?
Our Client has a pest control site with tons of articles. We suggested they link their articles to their author. They said they want an allies they can keep separate. We said ok... From what I understand google uses author score to help determine rankings. If a author that all of a sudden has 400 pages of content attributed to him and he is new to google plus will this hurt his rankings? This is an area where I need to spend some time learning. thanks.
Content Development | | OxzenMedia0 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
Can un-unique content damage my rankings?
Hi there, I run a blog @ http://ablemagazine.co.uk We produce our own editorial content for our print magazine. Which means I have a great bank of uniquely written content. I can usually afford to post 1-2 completely 100% unique articles a day. I've also been copy/pasting 2-3 articles from the BBC or The Guardian a day to keep up activity. Should I continue doing what I'm doing? Should I post exclusively unique articles? Thanks
Content Development | | craven220