How does my blog help in SEO
-
Hi
I have recently put a wordpress blog on my site and have employed a few blog writers, each putting 2 or 3 posts per week up. There brief so far has been to write interesting, humorous and topical articles.
Stupid as it may seem I have done this only because the general consensus seemed to be "you must have a blog for SEO"
Does it help?
Assuming it does:
Should I post the same articles to my facebook page and or anywhere else?
Should the articles have anchor text linking back to my site?
What should I do to make it work well?
Thanks in advance
Andy
-
Hi Andy,
This is what I did one site that seemed to work very well - 350% increase (over previous year) in traffic 7 months after adding image galleries and blog for a tile company.
Lots of descriptive content with keywords on each image on page.
Images in blog posts 2-3 per week. Share posts and images out to interior design bloggers and print media with online presence.
Generate lots of posts (several per week) by external bloggers and media that link back to the tile company site images and image collection galleries, home page, and blog posts.
I repost their posts on the tile company's blog that "so and so design blogger" did this great post with excerpt and link to them. These are all follow links in WordPress. Link out generously.
Tweet out from blog the post with URL 3-5/day 5 days a week amid general conversation on twitter. Credit the great blogger who shared your content. Share post with URL on Facebook.
Pin like crazy.
GIve out, give credit to others, and watch it come back.
Have fun!
-
It's not so much that you have to have a blog, but you do have to have content on your website.
Awesome content that is link-able = Good for SEO
Also, don't make your blog a stand alone thing. If a post is relevant to a page on your website, make sure to link over to it!
-
I heard on the grapevine, that google would soon be looking at penalising content that is put up for purely SEO reasons i.e. put up for the sake of putting it up, and my thoughts are one of the big things they would use to filter out thsi sort of stuff would be social signals, so my view is as others have already said to put only link worthy and shareable content. I think content purely on its quality and topic is not going to cut it without these social signals. I would forget simply using good writers and look at the more creative and social media savvy writers instead. Try to get discussion around your posts instead of shouting it out at people by social.
-
Relevant anchor text back to your site is a good thing, as you want people to be able to make the connection and get the SEO benefit. Yes, blogs are presented as "you need" but keep in mind there's a lot of hype with this stuff. How you do it is more important than doing it - as Alan mentioned, you need to have a blog people will want to link it for it to really benefit.
-
"you must have a blog for SEO"
ha... those are blog evangelists talking... now everyone is saying that "you must have a FB presence"... and that isn't correct 100% of the time either.
In my opinion, most of the blogs on the web "for SEO purposes" are weak efforts that have negative ROI.
I agree with Alan in that you need a blog that is enjoyed, shared, liked, linked.
So, ask youself if you are publishing trash just to have a blog? Is it attracting any links, likes, shares. Is it pulling any traffic. If those things are not happening then you need to change your authors, your topics or just close the blog down.
-
A blog can help, but often does not. you need to have a blog that people want top link to, it much be relevant and link back to your landing pages
make sure content is relevant, try to attract links.
dont post the same artciles anywhere else, this will lead to duplicate content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Which seo firms produce the most authoritative SEO studies?
I'm not talking about conjectures or guesses -- but SEO studies that is actually backed up by hardcore data. Which SEO firm produces excellent data-driven studies you always trust?
Algorithm Updates | | Brand_Psychic0 -
Was there a recent secret Panda update? Help.
Our site http://www.entrepreneurhandbook.co.uk has had a fairly significant drop in organic traffic this past week. Going from 3.8k to 3.k Can't see any reported updates on the major SEO websites, we'd had steady growth all year then appear to have back-peddled. One post in particular, our UK venture capital list was page1 for a number of VC related keywords such including 'venture capital' (google.co.uk) but it's completely dropped out of the index for that one and others. Does anybody have any ideas? We haven't done any link building at all, we've focussed entirely on on-site SEO and high quality in depth articles/posts/lists and historically we've always seen small increases at every algo update. 2CG25iv
Algorithm Updates | | entrepreneurhandbook0 -
Help for a webstore with Google Warnings for Watermark Images and Panda
I have not had too much experience with helping websites that have been hit by Panda - any tried and tested formulas I can pass to website owner would be great. He does not want to reveal domain name - its in the area of children/baby products 'Web site featured on page 1 of Google search results for many years (website 5 years old- Australian domain) . In April/May 2014, Google suspended our Google Shopping account because we used watermarks on all our images. We were advised that the suspension would remain in place indefinitely or until such time the watermarks were removed. We wrote back to Google to explain that these watermarks were put in place by our store back 2005 with the sole purpose of protecting our intellectual property. Needless to say, their attitude was unwavering. And as a result, revenue plummeted. However, the perfect storm was about to hit our store without warning. In the same month, Panda 4.0 was unleashed and our store was hit once again. This update alone reduced visitor numbers by around 50% overnight. The Panda 4.0 algorithm update was designed to target poor quality, duplicate content and unfortunately we had some of it. We have now begun creating original content with many of the new products we're uploading onto our web site. It's slow and tedious. We have modified our web site to now include a tag on a the home page (this was missing). We have removed many duplicate links from our footer (it was too big and contained hundreds of links that were also repeated from the header). We introduced a blog and we have engaged the services of a local seo company to disavow any bad backlinks and add missing or improve existing content to category and brand pages. No improvement in our situation is yet visible and with Christmas just 3 months away, poor sales during our 'bread and butter' period will mean even tougher times for our store in 2015. ANY PANDA EXPERTS who can help please email me felicity@gardenbeet.com - looking for independent freelancers rather than agencies
Algorithm Updates | | GardenBeet0 -
Numbers vs #'s For Blog Titles
For your blog post titles, is it "better" to use numbers or write them out? For example, 3 Things I love About People Answering My Constant Questions or Three Things I Love About People Answering My Constant Questions? I could see this being like the attorney/lawyer, ecommerce/e-commerce and therefore not a big deal. But, I also thought you should avoid using #'s in your url's. Any thoughts, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
Can you help with a few high-level mobile SEO questions?
Rolling out a mobile site for a client and I'm not positive about the following: Do these mobile pages need to be optimized with the same / similar page titles? If we have a product page on the regular site with an optimized title like "Men's Sweaters, Shirts and Ties - Company XYZ", should the mobile version's page have the same title? What if the dev team simply named it "Company XYZ Clothes" and missed the targeted keywords? Does it matter? Along the lines of question 1, isn't there truly just one index and your regular desktop browser version will be used for all ranking factors on both desktop and mobile SERPs? If that regular page indeed ranks well for "men's sweaters" and that term is searched on a mobile device, the visitor will be detected and served up the mobile page version, regardless of its meta tags and authority (say it's on a subdomain, m.example/.com/mens-department/ ), correct? Are meta descriptions necessary for the mobile version? Will the GoogleBot Mobile recognize them or will just the regular version work? Looks like mobile meta descriptions have about 30 less characters. Thanks in advance. Any advice is appreciated. AK
Algorithm Updates | | akim260 -
Which is better for SEO. 1 big site or a number of smaller sites.
Hello , I am about to create a website with product reviews for a certain niche. What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have nicheproductsreviews.com/product-one-review.html and nicheproductsreviews.com/product-two-review.html or buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL. Which way is better for SEO and why?
Algorithm Updates | | voitenkos0