Which is better for SEO. 1 big site or a number of smaller sites.
-
Hello , I am about to create a website with product reviews for a certain niche.
What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have
nicheproductsreviews.com/product-one-review.html
and
nicheproductsreviews.com/product-two-review.html
or
buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com
As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL.
Which way is better for SEO and why?
-
It may be that when someone searches for product one that the site product-one-review.com is better than the product one page on the .com site all other things (links etc) being equal.
However what happens if the visitor wants to buy product one and product two at the same visit and in the same transaction, would they have to jump between two different sites? Would there be duplicate content on the product one site about product two that was also on the product two site.
There are non-SEO considerations to take account of.
I would go for the .com site with pages devoted to and fully optimised for each product and then try and link build for those product pages.
Hope this helps!
-
You are completely right. Keywords in domains is the only reason i was thinking of spreading them out. And again , I as well heard of the dialing down the "keyword in domain" importance. The niche I am trying to go into is not that competitive, so i would assume that i can have the same advantage by making 10-20 .edu and .gov links.
Am i mistaken somewhere, but now I think to go with the "all-in-one" structure
-
Well, in terms of keywords in the domain, historically, in my experience, that has been a great benefit. However, there has been talk that this will be dialed down soon.
Is it your intention to inter-link the sites?
There doesn't seem to me to be any additional benefit of spreading the reviews across multiple domains. At least not based on the example as given.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
If we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
I am trying to do research on the SEO impact of having an off-site transactional website. For example, Pepsi.com lists all product information on their site but guides visitors to transact on Amazon or Walmart. What impact, if any, does guiding the customer to a separate transactional site have on SEO? In short, if we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
Algorithm Updates | | KaylaV0 -
Big ranking drop after 12/Jan/2017
Hello, moz users. Has anyone confirmed that keyword ranking dropped since last few days? I've tracked several keyword ranking by Moz and SEMrush and the ranking dropped big time on both tools today. one of the keywords dropped its ranking from 10 to out of SERP. Mozcast has shown high temperature so I assume there is or has been algo update but I would like to know someone encountered the same issue. Thanks.
Algorithm Updates | | Yuki-hero0 -
The Google Algo update that happened 1-8 is KILLING my rankings
Does anyone know what happened?? I have a great website, we ranked very highly for a slew of industry keywords, #1 in most of our top-money kws....and our keywords have been in freefall since the update. Help?!
Algorithm Updates | | Sean_Gutermuth0 -
Any suggestions why I would rank 1 on google and be on 3rd page for bing/yahoo?
Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it? Here are some things I can think of that might affect this but not sure. 1. our sitemap hasn't been updated in months and URL changes have been made 2. Onsite for yahoo and bing is different from google? 3. Bing is just terrible in general? 4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways. All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms. Thanks!
Algorithm Updates | | JemJemCertified0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
How to get Yahoo visitors to my site
I get great traffic from Google but Yahoo is at about a 20 to 1 ratio on visitors. Is there anything I should do to increase Yahoo traffic? I bought a Yahoo Directory listing about 3 months ago but it did no good. Thanks, Boo
Algorithm Updates | | Boodreaux0 -
How to speed up indexing of my site...
Only 4 out of the 12 pages of my blog/site have been indexed. How can I ensure all the pages get indexed? I'm using a wordpress site, and I also wondered how could I speed the indexing process up (I have submitted a site map) Thanks!
Algorithm Updates | | copywritingbuzz0