Help With Analytics Data
-
Hello,
I'm seeing the following Analytics data for some of my keywords:
Multiple Visits
Pages/Visit: 1
Avg Visit Duration: 00:00
% New Visits: 100%
Bounce Rate: 100%
The data is the same on all "affected keywords".
What is going on and how do I fix it?
Thanks for the help!
-
I think it may be important to state that the only real "ding" is within your Analytics. Google does not use Analytics data in its search algorithm. So if you are monitoring bounce rate for that purpose, worry not.*
More than likely we're looking at a tracking anomaly of some kind, that, at its very worst, is throwing off your Analytics data.
- I might add that the "bounce rate" that DOES influence the search algorithm isn't really bounce rate, but dwell time. See what Duane Forrester wrote about here: http://www.bing.com/community/Site_Blogs/b/webmaster/archive/2011/08/02/how-to-build-quality-content.aspx
This metric is calculated internally by the search engines, and does not cull from Analytics data. Additionally, it is one of thousands of signals that influence ranking, and likely a relatively small one overall.
-
What was occurring was a one day snapshot of a page bounce. What was throwing me off is the 00:00 time on page.
The data was from one day, so the pages with no time on page and 100% bounce rate did not have time to gather more looks and influence the data accordingly.
I did not know that Google does not count time on page if the person bounced from the page they entered - no matter how much time spent, content read, page scrolled etc.
Unfortunately, the page may be highly relevant, but we get no credit for time on page and we get dinged for a high bounce rate.
-
Just to add to my endorsement above:
This is the sort of data irregularity that happens when tracking isn't installed properly. Perhaps somehow the snippet is on some page twice? Difficult to say, and could be many things.
What Sean suggested is where I'd start too. Isolate that traffic that matches this pattern and view by page.
-
The feed manager says they didn't touch anything in our Analytics account.
He added that they have the same type of thing happening in their Analytics account as if it was a "normal" type of occurrance.
Doesn't seem normal to me, so I'm hoping someone knows what's going on.
-
We've got a company managing the feed for us and we're feeding Google, Bing and The Find. On a side note, The Find is worthless.
I'm sending our feed manager an email now with a screenshot of the data.
-
How did you setup a product feed and where is it being pushed to?
-
Just thought of something else. We're also set up with a product feed.
-
Hi Sean,
We've got an ecommerce site on CMS.
I thought Analytics was installed properly - perhaps not. I've not seen this before.
The keywords are random and widespread. I'm in Traffic Sources>Sources>Search>Overview
My finger hovering over the panic button is developing a hair trigger.
-
First questions to ask are what platform is the website on and are you sure analytics is installed properly? I like to get those out of the way first before you start to dive into more info.
And is this isolated to specific pages these keyword landing pages?
Run a custom report in google analytics by landing page with filter only containing those affected keywords
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi anyone please help I use this code but now getting 404 error. please help.
#index redirect
Technical SEO | | roynguyen
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index.html\ HTTP/
RewriteRule ^index.html$ http://domain.com/ [R=301,L]
RewriteCond %{THE_REQUEST} .html
RewriteRule ^(.*).html$ /$1 [R=301,L] hi anyone please help I use this code but now getting 404 error. please help. homepage and service.html page is working, but the rest pages like about.html, servicearea.html, and contact.html is not working showing 404 error. and also when you type this URL. generalapplianceserice.ca/about.html generalapplianceserice.ca/contact.html generalapplianceserice.ca/servicearea.html it automatically remove the .HTML extension and shows 404 error, the pages name in root directory is same. these pages work like generalapplianceservice.ca and generalapplianceservice.ca/services why? i also remove this code again but still same issue.0 -
Need help related to SEO ?
Hi, Hope you guys are doing well! I need help from experts, I have a query that "Does google allows SEO for websites related to crypto currency ?" If yes, what is best way to do SEO for crypto currency website ?
Technical SEO | | JessicaThompson0 -
Spammy Structured Data Markup Removal
Hi There, I'm in a weird situation and I am wondering if you can help me. Here we go, We had some of our developers implement structured data markup on our site, and they obviously did not know what they were doing. They messed up our results in the SERP big time and we wound up getting manually penalized for it. We removed those markups and got rid of that penalty (phew), however now we are still stuck with two issues. We had some pages that we changed their URLs, so the old URLs are now dead pages getting redirected to the newer version of the same old page, however, two things now happened: a) for some reason two of the old dead pages still come up in the Google SERP, even though it's over six weeks since we changed the URLs. We made sure that we aren't linking to the old version of the url anywhere from our site. b) those two old URLs are showing up in the SERP with the old spammy markup. We don't have anywhere to remove the markup from cause there are no such pages anymore so obviously there isn't this markup code anywhere anymore. We need a solution for getting the markup out of the SERP. We thought of one idea that might help - create new pages for those old URLs, and make sure that there is nothing spammy in there, and we should tell google not to index these pages - hopefully, that will get Google to de-index those pages. Is this a good idea, if yes, is there anything I should know about, or watch out for? Or do you have a better one for me? Thanks so much
Technical SEO | | Joseph-Green-SEO0 -
Spammy structured data for http://www.heritageprinting.com/ might be dropped from search results
We received the above message, which I'm see may also have. Before I go making hours of edits can someone give me an opinion on what may need fixed? Here's a link to one of our products: http://heritageprinting.com/products/step-and-repeat.phpAll products are uniquely marked upIt may be the $ dollar sign, but I'm not certain.Looking at WMT > Search Appearance > Structured Data, I see no errors for Schema Markup. TY in advance :)KJr
Technical SEO | | KevnJr0 -
Ways of Helping Reducing Duplicate Content.
Hi I am looking to no of anyway there is at helping to reduce duplicate content on a website with out breaking link and affecting Google rankings.
Technical SEO | | Feily0 -
NEED HELP ASAP: SERVER ISSUE
Hey guys, Some of you may be aware of our story. We have a website about or son who was born with Down syndrome. Two days a go a post I wrote went sort of viral, and I woke up this morning to an email from my host saying they had to take my site down as an emergency because of the amount of resources it is using. So now my site is down (noahsdad.com.) ...any ideas how to proceeded? I really need to get my site back online asap. Thank you.
Technical SEO | | NoahsDad0 -
Help - Rank is Continually Dropping
We are aggressively optimizing one of our internal pages for SEO related terms. http://www.arnima.com/Search-Engine-Optimization.aspx Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks. We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either. We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites... We are totally baffled. Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated! Thanks in advance.
Technical SEO | | RajeevRatra0