Unique Content around GEO targets
-
Is there a way to produce SEO, google friendly Unique Content to ad to long tail pages, that will provide user value?
Emample:
1800medigap.com we want to rank for keywords that are geo specific:
- Medicare Supplemant Insurance Balitmore Maryland
- Denver Colorado Medigap Insurance ......
-
Hello JDCline,
What you a referencing is one of the chief practices of a strong Local SEO campaign - creating unique, optimized content that features services + geo terms. This can certainly be accomplished, but the chief challenges typically are:1. Helping the client understand the value of his investment in this.
2. Finding a copywriter who is also a Local SEO and knows what they are doing.
3. Being creative with your subject.
Different industries are easier than others to write extensively about, but there isn't actually any subject that cannot benefit from creative treatment of this kind. I am not sure from your post whether the website you linked to is the one with which you are working. Is this your site, your client's site, or a competitor's site, perhaps?
If the topic is insurance, it is one of the tougher topics for creative copywriting, but brainstorming ideas can help.
For example, consider doing an interview with one of your agents in Baltimore Maryland. Do a Q&A page with him about the types of insurance most sought after by local people. Talk about anything unique to the area. For example, in a coastal state, perhaps people purchase lots of boat insurance, whereas, in a flood-prone state, perhaps flood insurance is a major need.
Do bear in mind, however, that Local SEO hangs on NAP (name, address, phone number). If you have actual offices in each of these cities, then your company is in a position to go after local search rankings. If you do not have actual offices there, you must expect to be outranked by true local companies. Your only hope is to gun for secondary organic rankings, typically shown below the true local rankings if you do not have offices in your target cities.
Hope this explanation helps.
The rule to follow is not to duplicate any of your content. You must write each page as a unique, free-standing article and then build a menu of these articles that offer specific local or regional guidance for human users.
-
Yes. You can create a link directory at the bottom of the page that has all of the geotargeted areas that can be clicked on and will have unique content about the specific service and area. Medicare Help Baltimore; Medicare Help Chicago; Medicare Help Boston, etc...
Create it in such a way that it looks like a search component that really just links to another page on your site with unique related content. We created a slider like this one (http://www.optumhealth.com/solutions-services/care-solutions/) that has the various major cities and services listed underneath the picture and then as they hover over it the cities and services show up.....
Lots of seo value if you have solid content....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Transition: Leaving low quality content behind
We're in the initial stages of planning a domain transition / rebrand. We're considering 301'ing our low and high(er) quality content split to two different domains. One for the low quality, one for our high. Best practices normally tell you to not split your content between between multiple domains. However, what if the majority of pages on your site are thin/outdated, and attract low volume/long tail? Does it make sense to bring that low quality/volume content over the new domain, when you know you'll never have the resources (nor would it make sense to) mass improve the quality of these pages? I'm concerned the quality of these pages are affecting our overall domain authority. Some background on our site/business: Current site has 15,000+ pages. 98% of our site is a product directory of professional/enterprise business management software. While a small handful of our product pages have quality original long form content (maybe 50-100), most of the product pages are a combination of: thin, outdated, overly sales-y content provided directly from product developers, and/or catch only very low-volume/long tail organic traffic. 95% of our pages attract fewer than 20 visits/mo, 90% of our pages attract fewer than 10 visits/mo. We have a small business of about 10 employees. Most of which don't maintain our site. It's unrealistic for us to genuinely improve the quality of that many pages. Nor does it make sense to improve most of these pages, as they'll attract only very low volume keywords. Individually these low quality pages don't bring in many customers, but on aggregate they do. 70% of our organic conversions come from pages with less than 20 visits/mo. A few questions: Is this content negatively affecting our domain authority in any way? While I don't believe we've been hit with a penalty, Google knows that on average our pages aren't very helpful to many users, and I'm concerned that affects our ability to rank with pages that matter. None of the content was mass produced in any form of scraping efforts or anything nefarious like that. Would there be any negative/positive affect to offloading these low quality/volume pages to a different domain during the rebrand?
Branding | | dsbud0 -
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
How to measure the penalty of duplicate content if we populate our provider bios on WebMD?
I work for a large healthcare system and we have an initiative to populate 2,500 of our our provider bios on WebMD. The proposed method for providing content is to supply it via API, in exactly the same way provider bio content appears on our site. When my colleague and I pointed out this would be an anti-practice as it would be disseminating duplicate content, we were asked to weigh: The penalty of the duplication The time and resources necessary to provide an alternative method (i.e., is there a programmatic way to supply unique content to WebMD) A few other questions we are investigating is if we can include links to each provider bio from WebMD to our main site. If this is the case, we can include a very short intro and direct users to our site if they want to learn more. The benefit of being included on WebMD is showing up for searches pertaining to expertise/specialties, as this will open our system to new users who likely won't search our providers by name. Any advice on how to measure the potential effect of displaying duplicate content on WebMD, considering their impressive domain authority?
Branding | | Account-Owner2 -
Advice on Content Publishing
Hi, I was rather hoping for a little advice on how to best get my content out there. I made a simple, and pretty poor quality (though funny I hope), guide on making homemade slippers for Father's Day - you can find it here http://appointedd.com/blog/homemade-slippers-for-fathers-day/ I guess my question would be, where would you put it up? Being fairly new to this kind of content creation (and this was only something I did in my spare time), I'm still trying to get my head around some of it. thanks!
Branding | | LeahHutcheon0 -
Duplicate Content and Indexing issues
Hey guys, I have a client whom has an existing site www.currentdomain.ie and we have created a new site with a new domain name www.newdomain.ie. They do not wish for it to be redirected. They wish for two sites to have the exact same content just with different logos. So for example if you search for current domain the search results present to you www.currentdomain.ie as the number 1 search listing and the same if you searched for their new domain. I'm trying to understand how google might index the two sites if side wide canonical tag were implemented on either of the sites to get over the duplicate content issue. How would google index the brand name of each site if one site canocilised? I don't want to encourage this client with this idea as it appears to be nonsensical but I thought I should first understand fully what the SEO implications might be. Thanks Rob
Branding | | daracreative0 -
Prominent newspaper covered my content but did not link
Hi, I've seen this question asked and answered by SEO's somewhere in the past but can't seem to find it. A press release we created was covered in a nice article by a very prominent newspaper, with a mention of us but no link. The paper is so prominent that you hesitate for a second to write them and ask for the link, but of course, it doesn't hurt to ask. One mistake I made was issuing the release but not really pointing it at a piece of relevant content besides our company web site. This is not part of the question but is a good tip fo' learning and growing - the information we released was highly compelling but we should have taken the time to create a beautiful, linkable asset on our site. Anybody with advice on the best way to ask for a link? Is it asking the author? I assume I am not going to get this. I think this article will be syndicated -- if it gets picked up elsewhere, do you think it's worth the time to ask those papers?
Branding | | reallygoodstuff0 -
Social Media Content - Duplicate Content?
Hi All, What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that. Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing? Thanks!
Branding | | CSawatzky0 -
Content Marketing for E-Commerce Sites
Let's have a real discussion about content marketing for B2B and B2C e-commerce sites. As an SEO/inbound marketer (these days, I'm not sure what to call myself other than my first name), it's part of my job to keep a pulse on what's going on in the online marketing community. My daily routine starts with checking several sites for news/discussion (Moz, Inbound.org, SearchEngineLand, etc). Anyone actively involved in the community knows the word "content" appears in more articles than any other word (ok, maybe there a few others). Want to increase brand awareness? Generate content. Want to drive more traffic to your site? Generate content. Want to build quality links? Generate content. Want to discover the Higgs particle before the physicists? Generate content (and distribute to the right audience, so not to the chemists - ok maybe to the chemists, they're a related audience). Content, content, content, we're told! Yes I did see the Rand's WBF from a couple months back about content-less marketing, but frankly his suggestions fall under the traditional model of advertising and word-of-mouth. We're online marketers baby, we're expanding and changing the traditional model - with content! Enough of content marketing about content marketing. Let's see some content marketing for the small B2C, mom n' pop client who sells gardening tools. Let's see the amazing infographic you made for your local pizzeria client that drove traffic to their site. Let's see the Q+A discussion thread you identified and contributed to as means to display 'market leadership' in your niche of home air purifiers. Look, I love the idea of content marketing to increase brand awareness and drive traffic. Displaying market leadership by answering questions and offering something beneficial to your target audience should be the way to grow business (along with having a good product/service, I guess). But it's much easier said than done. And to be clear, I never expected otherwise. The motivation for this post was to start a discussion about real-world, applied content marketing, not content marketing about content marketing. Let the conversation begin.
Branding | | b40040400