Is it worth me considering a reciprocal linking request to my authority site ?
-
My web site is www.swimmer.co.uk it sells waterproof mp3 players & is the authority site in its niche
I have no out going reciprocal links
I don't have advertising or encourage reciprocal linking as I thought it may devalue the sites quality & link juice
I have had a reciprocal link request from a swim wear based website called www.onlyswim.com that has a reciprocal linking sub-page with many varied links on it that are not just on the subject of swimming
I don't think I will get any direct traffic from this website so I was wondering if ts worth me agreeing to a reciprocal link page
I think we both have a PR of 2
**Any comments would be much appreciated **
In research to try & answer my own question I have just read this on wikipedia
"Reciprocal linking between websites is no longer an important part of the search engine optimization process.Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity."
-
Thanks to everyone for replying to this query
Having watched Rand's video & I think I'm getting the general impression with link building that if its ethical & natural congruent with ones topic it will tend to stand the test of time
In my case for me I think I will only reciprocal link with site requests that are more closely related to my niche topic 'waterproof mp3 players' & not just generalist swim related sites
thanks again for everybody's input
-
In general, reciprocal links are fine if there is a good reason for them to be there. Sometimes they help, sometimes they do nothing.
But get too many off-topic reciprocal links and you will risk a penalty.
Rand did a great video awhile back that discussed this topic: http://www.seomoz.org/blog/whiteboard-friday-sitewide-reciprocal-and-directory-links
So, a couple reciprocal links on your site probably wont hurt you, but I'd be extra careful about soliciting these types of links from others. In the end, it's more rewarding and less risky to gain links the hard way.
Hope this helps! Best of luck with your SEO.
-
It is alright to have outbound links, just make sure that they are relevant to the page it is linking from. I believe I have read that relevant outbound links are actually good for SEO. (But don't go crazy).
-
If it were me I would stay away. I get these requests a lot. Do your research.
-
You seem to have answered this all by yourself already, reciprocal links and close to useless nowadays and since you do not think you will get any direct traffic from their site I wouldn't bother if I were you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What you think is thje best way to build links for my site?
I heard different opinions all over the web, some people said don't do 100% just anchor texts with the keywords you want to rank with, and they suggest 60% brand anchor text and the rest for the keywords i want to rank for. what do you guys suggest?
Link Building | | arango200 -
Does a nofollow link from a high DA site count towards trust?
I've been checking out competitors through the 'link intersect function in my Moz account. Many have got nofollow links from high DA websites. I understand that nofollow links do not count count as a backlink, but will they add towards the trust factor?
Link Building | | ThorUK0 -
Why am I getting links in my link report from sites that no longer exist?
So, I have a link report from Link Detox. And I'm going through all of them and considering what sites need to be removed. and trying to find emails and contact webmasters. There is just one odd thing i'm starting to see more of. A lot of links are on websites or webpages that no longer exist. The link no longer exists. Some of the domains are even available for purchase. Why are these links showing on the backlink report and are they really harming my website? Also, do I need to add these links into the disavow document that I will submit to Google?
Link Building | | lightwurx0 -
What do you when the wrong site links to you?
In doing research of our backlink profile, I've found a couple dozen of links from off-topic websites linking to us. You see, our domain is Voices.com and tends to scoop up links from unrelated sites that are clearly trying to link to another site such as evp-voices.com or areavoices.com or dozens of others. What would you do? Ask the webmaster to remove them because they are completely unrelated? Or would you keep them if you believed they aren't causing any harm?
Link Building | | voicesdotcom0 -
Will placing links in articles on my site help my rankings?
I have a few page rank 2 articles on my site. Will placing links to other pages on my site with appropriate anchor text in the body of these articles help the other pages to rank higher for the anchor text i place in these links in the articles? Thanks in advance! Ron
Link Building | | Ron100 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0 -
Can a reciprocal link turn into a one way if you no-follow?
If you create a list of links to top blogs in your industry but no-follow all the links, and they link to your list, will that count as a reciprical link or a one-way link by search engines?
Link Building | | SparkplugDigital0