Website redesign and URL restructuring
-
REMOVED
-
hi
i agree with the advice from brent couldn't have said it better myself, here an articles you may find useful:
http://www.seomoz.org/learn-seo/redirection
http://www.seomoz.org/q/setting-up-a-301-redirect-from-expired-webpages
http://www.seomoz.org/blog/hey-google-im-over-here-a-301-experiment
hope they help, good luck with the task
-
It doesn't matter if you everything perfectly, still expect a drop in traffic for 1 to 2 months then gradually you'll see increase and improve from current traffic.
if your client can gulp that it is good. Just make things clear.
-
I think you have the key components covered with the 301, but I would also make sure that you have no internal redirects and that you update your XML Sitemaps and get them submitted at the same time. Once you make the change, and run internal crawls of the site (and no errors), then you should utilize GWT and up your crawl speed and Fetch as Googlebot to start resubmitting the new content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I let 22-year-old website go or revamp it?
Hi, I’m trying to decide whether to renew annual hosting for my old website and hoping a wiser brain than mine in these matters might be able to advise me. The website was the home of a weekly website review column, e-newsletter, content writing tips and other web content/marketing related content so has lots of backlinks since 1997, though hasn't been updated for about 10 years. The domain email address is listed on some spam lists as I suspect it was harvested from the site by crawling spambots. I haven't bothered trying to de-list as don't use the address or website anymore. The site has never been used for PBN or sending spam (at least not by me). There's lots of good content in there, and some would still be relevant, but not sure if it's worth keeping for backlinks and for redirecting to my new website when it’s built. Plan to build a new WordPress website for my new writing as no longer in the content marketing business. It's a country-specific domain so can't really sell it as need to own the business name to own the domain name. I no longer use the business name either as plan to set up new brand for new website. But it might be useful to direct traffic to my new website domain once it's up and running if I cleaned up all the many broken links to expired websites in the databases of hundreds of website reviews. It's all on archive.org but I'm still very attached to the old site, even if it's no longer useful from a business point of view. Did a Moz check which showed: Domain Authority
Branding | | brizc
20 Linking Domains
89 Discovered in the last 60 days
1 Lost in last 60 days
4 Inbound Links
1.9k Ranking Keywords
0 My web host stats show the site gets between 300 and 500 visits a month. Had about 138,200 visits since October last year. And about 653,200 hits. Is that amount of traffic worth the time and expense of pruning the site of hundreds of expired links and fixing up other glitches? It's very dated in design and layout and is written in .asp I could send you the URL in private message if you would like to look at the website first. Been agonising over this decision for months as budget is very tight but don’t want to lose the site if it might have future value. Would greatly appreciate advice from someone who's up on this stuff as I've been out of the game for a long time and the deadline to renew the site hosting is very soon. Thank you in advance for your time and help.0 -
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
Do you think my simple design website reflects my product better or worse?
Its been suggested my holiday cottage letting website maybe could do with a professional polish up and maybe restructure and navigation and if it would improve bookings I wouldn't hesitate. My only thought pattern is that this particular website is certainly not high-tech (this website was designed by me in Dreamweaver) I have a great guy working for me which is much better web design than me and technically more capable of producing a professional standard website, but with this new sideline I'm presently a small home-based company currently only letting eight old cottages. My thinking was keep the website simple, personal and homely for the moment. http://www.endeavourcottage.co.uk/ The website tends to be competing against large agencies which have often hundreds of properties on their books and you have to go through their filtering system to find the small number of properties that might be of interest. I can see that if I was selling large quantities of electrical equipment or something similar you just in a very polished well-designed website. The feedback I get from customers is that like the website and they like to know they can get hold of the person behind it. Which direction would you go? polished professional company styled WordPress website or simple design website with lots of pictures and descriptions. If I ever hit the big time and have hundreds of cottages I would have to join the design and more complicated navigation of the other agencies websites but whilst I’m small maybe not? Thanks for reading Alan
Branding | | whitbycottages0 -
+1 url or group?
For seo reasons is it better to have: +1's on your profile on google+ +1's on the website +1 button I believe both are different, getting a +1 on your site does not add to the number on your profile and vise versa? Any advice much appreciated.
Branding | | pauledwards0 -
Should we have customers like our URL or our Facebook brand page?
(Note: main question in bold) I know this post basically establishes that Facebook shares are not a strong cause of increased rankings. But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered. We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)? Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
Branding | | DanielH0 -
Anybody use Twibbon to promote a website/cause/event?
I stumbled across Twibbon today - it's a service that basically creates an easy way for you to brand your Twitter/Facebook pictures, and to allow others to promote your cause as well. I'm not sure if I'm late to get on board here or if this is a relatively new thing, but it seems pretty cool. I can definitely see this really working out for promoting philanthropic causes. It would also work really well for events - imagine if every speaker at an SEO conference used Twibbon to brand their Twitter/Facebook? I think it would really help with branding, for both individuals and businesses.
Branding | | AnthonyMangia1 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0