Optimize Page Title - Advice
-
I am currently going through my site and re-doing the page titles to try and optimize each specific product's page.
I know that having the part number as the first piece of text in the title is the best practice.
My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)?
For example, my product is Audi A4. The term i want to optimize for is Audi A4.
Which would be the better title for ranking purposes?
A) Audi A4 | Automobile
or
B) Audi A4 | Automobile | 4 Cylinder | Made in Germany
Thanks for the advice!
-
Thanks to everyone who provided guidance.... i appreciate it
-
I steal local traffic from other towns since they don't optimize for it. Such as [City] [State] Car Dealerships or [City] [Make].
However, I just switched website companies, and some of my pages didn't transfer well... Oh well...
As for the Yukon, we only have two in: http://www.resslermotors.com/search/Yukon Denali+q
-
I agree with both Nakul and Matthew, but I would really try to focus on less generic terms and laser target the additional terms.
Automobile, 4 Cylinder, Made in Germany are too generic.
I would do something more like this:
Part Number - Automobile Part Description | Your Brand
98654 - 2006-08 Audi A4 Steering Wheel Airbag, Black | AudiParts, Inc.
-
LOL.... I have nothing to do with the automotive industry, i was just using that as an example... look through my old posts (if possible) and you'll see the industry I am in.
So I have two questions for you:
-
What are your other suggestions
-
Any good deals on a Denali?
Thanks
-
-
I work at a Toyota, Scion, Chevrolet and Cadillac dealership, and the format that has produced the best results for me are:
[Year] [Make] [Model] for sale in [city] [state] | [Dealer Name]
As long as you aren't in my area I have other suggestions, too
-
Thank you both!
-
Hey there
In terms of your question of 'will it take away from the 'Audi A4' term if you put in further characters to the page titles, the answer is no.
The page titles should reflect the page content, and should also not be too short, as well as too long.
By putting in extra words after Audi A4 will only increase the amount of possible search terms that can gain entry points to the webpage. As good practice, aim to get your webpage titles between 40 and 65 characters as this is the optimum amount.
As my suggestion, go with option B, however, try doing a bit more keyword analysis to find what users search to find an Audi A4. From a brief look on Google's keyword tool, I can see that there are many searches for the product name plus engine size, i.e. Audi A4 1.9 tdi (49,500 monthly global searches). Judging by this, it may be good to put in the brief specification into the webpage title.
Hope this helps
Matt.
-
I personal preference would be to use B) Audi A4 | Automobile | 4 Cylinder | Made in Germany. The reason for that is because the length in that case is not a problem (at 52 characters). It also tells me a lot more about what I am looking for without clicking through, and makes me click if that is indeed what I am looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
Title Tags
Would it be wise to change title tags on the fly? ex. NFL regular season is now complete and they are into the playoffs, want to optimize and structure page around new info. Worried about losing current rank. Thanks guys
On-Page Optimization | | TP_Marketing0 -
How dangerous are duplicate page titles
We ran a SEO crawl and on our report it flag up duplicate pages titles, we investigate further and found that these were page titles from the same product line that had more than one page, e.g 1-50 (products) 51-100 (products) with a next button to move to the following 50 products. These where flagged as duplicate page titles ".../range-1/page-1" and ".../range-1/page-2" These titles are obviously being read as duplicates but because they are the same range we do not know what the best course of action is. We want to know how detrimental these page titles will be to our SEO if at all. If anyone could shed some light on this issue it would be a massive help. Thanks
On-Page Optimization | | SimonDixon0 -
Which redirect to use when redirecting to https page from http page
I have one form under https which is redirected from the regular http page. this site was not made by me and I am trying to understand if the way it was redirected using 302 redirect is a problem Thanks
On-Page Optimization | | ciznerguy0 -
Are duplicate titles an issue for pages I don't need ranking for?
A client has a load of duplicate page titles on their site. However, to cut a long story short, most of these pages are pointless and therefore we don't need ranking for them. As such, I'm not concerned whether any of the pages with duplicate content on them are ranked or not..... unless having duplicate page titles / content on these pages could mean that other pages on the site, like the homepage, don't rank as high because of this. Do I need to worry about duplicate titles on these pages, or can I ignore duplicate content on pages that I don't want to be ranked? Hope that makes sense!
On-Page Optimization | | RiceMedia0