Bounce rate consistently dropping

[Stevej24]

We started using SEO MOZ campaigns and crawl diagnostics  for our site in November 2011.

At that time, our bounce rate was 57.58%.  From there, it has consistently dropped.

Dec. 57%

Jan. 24.86%

Feb. 14.61%

March 17.48 %

April 12.35%

We started out with 1,000's of errors showing up in the crawl diagnostics, down to under 50.  could this be associated with the bounce rate drop?

[KeriMorgret]

Just to be on the safe side, I'd also check to see if there were any changes made to pages between December and January -- is there a section of the site that has GA code installed twice and you're getting no bounce rate for part of the site? Or some other element or GA configuration that is causing something else to load? That drop is fairly dramatic between December and January.

I discovered I had a custom GA script on my site and had left the Wordpress GA plugin active, so I had GA twice on my site and had about a 1% bounce rate. 12.35% is an awesome low bounce rate, but I'd poke around a little bit in my analytics and see if I can find particular pages or sections with a less than 1% bounce rate that might indicate an installation or code issue.

[Anthony_NorthSEO]

Hi Steve,

Absolutely, especially if the crawl errors were 500 server errors, 404 errors, and duplicate content errors.

If those pages were being indexed and showing in Google's SERPs, I'm sure users that landed on a server error page or 404 page were bouncing back off the site.

Now that you've taken care of those it's much more likely that pages that are relevant to the search query are being displayed, which would greatly decrease bounce rate.

By the way, congratulations on the 12.35%! That's a very good number and it looks like you've earned it.

Thanks,

Anthony