How Do You Determine The Value/Worth of A #1 Ranking?
-
There are many articles out there, some outdated, and I am confused as to how to determine the value/worth (in terms of estimated revenue and traffic percentage) when you achieve a #1 ranking in google. I am also looking for a way to estimate the value, say, if a lower ranked keyword jumped to a better position--what that increase might be. Any feedback will be greatly appreciated.
-
The value will be different for different people.
Person A runs adsense.
Person B has ecommerce selling at $79.99
Person C has ecommerce selling at $69.99
Person D sells at $79.99 had has better conversion rate then B or C.
The value is what you are able to achieve.
-
Hey there,
Measuring or calculating the value of rankings is always a tough one because each keyword can provide completely different traffic levels when at a number one listing.
The way that I personally do this, to get a rough estimate, is to look at the total monthly local searches figure for the search term. This will give you an idea of how many searches will be made using this keyword each month. Now that you know that, take a look at the total results within Google, as well as the total results with the keyword in their webpage title (using the intitle: operator). This will then show what kind of competition you are up against.
It has been found that around 70% of all searches are clicked through on the top 3 results so you could take 70% of the global monthly searches, then multiply this figure (estimated click-throughs from the search engine) by the website conversion rate. This will then give you a rough estimate for what kind of potential revenue you could expect from getting a #1 ranking listing.
As I said before, this is a very rough estimate as there are many other factors, but this can be a good starting point.
Hope this helps.
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Pages get rank for one query
Hi to all experts, In google search console , I've found that multiple pages get rank for my main query. How can I solve that? aoi59
Reporting & Analytics | | tarahshiiid0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Why would our client's site be receiving significant levels of organic traffic for a keyword they do not rank for?
We have a client that has received 100+ organic visits for the keyword 'airport transfers', yet the site does not rank in the top 100 search results for this keyword. We have checked that it is not untagged PPC traffic. Truly baffling. Can anybody help?
Reporting & Analytics | | mrdavidingram0 -
How "Assisted Conversion value" is calculated on Google Analytics?
Hi guys, Can any of you tell me how the Assisted Conversion Value is calculated under Assist Interacion Analysis? For the channel Direct, we have Assited Conversions: 6 Assited Conversion Value: 451,59 Last Click or Direct Conversions: 10 Last Click or Direct Conversion Value: 786,54 Assisted/Last Click or Direct Conversions: 0,60 How the value 451,59 is calculated? Thanks. Regards
Reporting & Analytics | | footd0 -
Best use of Keyword Rankings report
is there a guide for getting the most out of the keyword ranking tool? I currently have 250 or so keywords, some move up, some move down on a weekly basis but generally trend up. That's about as much info as I gain from it though. anyone got any good tips? thanks
Reporting & Analytics | | benj450 -
What's the best enterprise analytic solution for a website with 100+ Million Visits/Month
Hi Guys, I'm looking for an enterprise solution for my companies website that currently gets 100+ Million visits a month? We use the free version of Google Analytic but the sampling levels we get are just too small. We have the budget to get something substantial -- the question is what solution should we go with? Thanks, Nicolas
Reporting & Analytics | | Nicolas_Seattle0 -
Page Optimization score is An A but Rank is dropping
New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof. I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.
Reporting & Analytics | | inhouseninja0 -
Can I find results for my SEO rankings over an extended period of time?
I was hoping to put a report together chronicling my SEO performance over the last 2 months and couldn't find a place to see prior information.
Reporting & Analytics | | AppNeta0