Would like to test other words besides "subscribe"
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I have a newsletter button on my website that states "subscribe now". I am wondering if there are better words than the word subscribe since people are so numb to that word now. Anyone ever measure or A/B test different words?
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Hi Streetwise,
I've never actually A/B'd a subscription mechanism like the one you're talking about, but I definitely agree that people are NUMB to the word "Subscribe" and that setting yourself apart a little bit would help.
One of the thing's I really appreciate about SEOMoz is the inventiveness and originality they employ in converting visitors to customers... worked on me
From greeting me with a nice warm "Aloha" to having Roger personally tell me I've reached a 404 pages, it's that kind of personal customer engagement that seems to be leading to more conversions these days.
I'm not sure what your niche is but a few suggestions to replace "Subscribe Now".
Stay Informed.
Keep me Informed.
Update me.
Keep me in the loop.
I think even eliminating "now" could help, and having the button simply say "Subscribe"
Last one...
Hop on the Bus, Gus.
Kidding... but you get the point. Be different.
Take a browse through seomoz.org and you'll see plenty of examples. (Might want to log out first to get the full effect.)
Hope this helps.
Thanks,
Anthony
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SEOmoz uses "Sign Up". A/B against that.
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Not really sure what works for everyone else, but I'm always a sucker for "Click here for Free Beer". It gets me all the time.
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It really depends what your niche/audience is. A lot of these results vary by industry and region. I think you are on the right track to do some sort of an A/B test to see what works better. Sometimes what we think and what's right are like 2 completely different things. I always like to test.
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Thanks, but I heard the word download was dangerous as people are weary of downloading something from a site they are not familiar with.
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Looks like a nice article. Thanks for the link Brent. Just clipped it for reading tonight. Glanced at the sub-topics, looks interesting.
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It will be great to see if anyone has any stats on this. I did recently read a good article similar to this on Hubspot, "How to Write Call-to-Action Copy That Gets Visitors Clicking"
I know it isn't exactly the answer you are looking for, but I feel they have some good points and suggestions.
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I am not sure, but something like Join Now. Or if you have some sort of a giveaway, something to download, it could become like Free Download etc. I hope that helps trigger some ideas
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