Optimising a website for multiple keywords and multiple towns
-
Hello,
We have a clients site who we are trying to rank for 10 keywords accross 20 towns so a combination of 200. What would be the best way to tackle this. Their url is www.abbottclarkeifa.co.uk.
Thanks
Shehzad
-
Thanks very much guys. Much appreciated
-
Is it spam to list all your products? And I would not suggest listing all the towns in the footer, but a link in the footer to a page that list all the towns. This way you keep your number of links down so link juice is not diluted.
-
Thanks for the answers guys.
Wouldnt it be considered spamming if I add all the towns in the footer?
-
I do as Martin does. Each location has its own page (Martin uses subfolders) and I target keywords and inbound links for my geo target
Internal linking is easy as you simply have a we serve the following areas link in your footer that then list all these areas. Each page then sends juice to this page and subsequently to the other pages.
Make sure to link directly to geo pages when mentioning in blogs, tweets, or Facebook post.
-
I've got a fair amount of experience doing just that, as the company I work in-house for operates in a series of very specific geographic areas.
I'll use your site as an example.
You'll do well to start with 20 of these, one for each of your areas.
www.abbottclarkeifa.co.uk/high-wycombe/
www.abbottclarkeifa.co.uk/reading/
www.abbottclarkeifa.co.uk/oxford/This is a relatively common practice. Be sure to add as much unique content to each as possible: local maps, phone numbers, addresses, reviews/testimonials. The bulk of the on-page effort (H1s, title, body) should then be focused primarily on the town name and your brand name, with at least a couple of instances of your primary keyword.
You can then spiral this out to the next level, e.g.:
www.abbottclarkeifa.co.uk/reading/financial-adviser-reading
www.abbottclarkeifa.co.uk/reading/pension-advice-reading
www.abbottclarkeifa.co.uk/reading/retirement-planning-readingAgain, focus each landing page toward the particular keyphrase, reflecting it in everything from the <title>to the image file names and alt attributes. (Don't go overboard or worry too much about keyword density.)</p> <p>Be sure to promote internal linking where possible (whereby as many of the pages link to as many of the others in as natural of a way as possible, with a focus on providing value and usability to prospective customers, not just for baiting crawlers).</p> <p>You can then, of course, start building keyword-rich anchor text backlinks from relevant sources to these landing pages.</p> <p>Hope this helps,</p> <p>Martin</p> <p> </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Tips for Reviving Old Websites?
Hi, I have a series of websites that have been offline for seven years. Do you guys have any tips that might help restore them to their former SERPs glory? Nothing about the sites themselves has changes since they went offline. Same domains, same content, and only a different server. What has changed is the SERPs landscape. I've noticed competitive terms that these sites used to rank on the first page for with far more results now. I have also noticed some terms result in what seems like a thesaurus similar language results from traditionally more authoritative websites instead of the exact phrase searched for. This concerns me because I could see a less relevant page outranking me just because it is on a .gov domain with similar vocabulary even though the result is not what people searching for the term are most likely searching for. The sites have also lost numerous backlinks but still have some really good ones.
Intermediate & Advanced SEO | | CopBlaster.com1 -
Should my website be accessible by IP?
I have been doing some digging in to this today essentially triggered off by looking at the secure certificate on my site and comparing it to others as i have been seeing some security warnings on a random basis. I noticed that on all instances none of the other sites IP addresses re-direct to the website, whereas on my site it does. is re-directing the IP address to the website a big no-no?
Intermediate & Advanced SEO | | WAWKA1 -
What is optimal sitemap for large website
My website is having more than 3500 posts. Please let me know what sitemap plugin I need to use for the website and what is the best practice for it?
Intermediate & Advanced SEO | | Michael.Leonard0 -
Acquired a company, what should be done with their website?
Hi, I work for a furniture company that essentially purchased another furniture store some time back a few years ago. However, this furniture store that was acquired had a website. The website has no existing pages anymore, only the homepage. The homepage has a message on it describing how it's been taken over and then links to our website. The spam score for the website is 8. I was wondering if there was something else we should do instead of the link, whether that be a straight 301 redirect or if we should have the link at all considering its score. I can provide more information and links if needed. Thanks in advance, Adam
Intermediate & Advanced SEO | | AdamEgarr0 -
Website Does not index in any page?
I created a website www.astrologersktantrik.com 4 days ago and fetch it with google but still my website does not index on google as the keywords I use is with low competition but still my website does not appear on any keywords?
Intermediate & Advanced SEO | | ramansaab0 -
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
Offpage Optimisation
I have currently completed onsite optimization for my ecom site. Now i am focusing towards offpage. I like get the experts from where to start. I like to get help on where to start getting the quality backlinks for my site. Thanks in advance.
Intermediate & Advanced SEO | | nsale0 -
My PR 4 website won't rank for keywords that have very weak competition
I bought a real 1Yr old PR4 domain and used it to make a blog that would rank easily for new trending keywords (Ex: product launch keywords). I used Yoast SEO and made sure I did all the on-page recommendations it gave me and had linklicious ping the post and a couple high PR backlinks that I gave the page, but it won't even rank page 10 let alone index. My domain is indexed and the home page links to my post. I know a average amount of SEO but I hate doing it because stuff like this frustrates me. Can someone help me? Do I need to get certain backlinks? Is there a way to get my site and post to index faster? BTW the keywords i'm trying to rank for have websites that are brand spanking new some of them are blogspot websites. Most of them don't have a single backlink to them.
Intermediate & Advanced SEO | | Jamal41930