Keyword Selection - Long Tail or not long tail keyword
-
Hi Friends,
We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012"
My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.?
What strategy do yo suggest that when to use long tail and when to not.
(when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
-
Don't create a page per key term please. Only create pages per intention. In your case, does the page you want to rank [plus sized clothing "xxxx"] match the intent of the searcher for that term? And is the same page as relevant for [plus sized clothing]. Are you the best answer for both terms? Is that page the best answer for both terms?
I don't want to sound negative but I highly doubt that. If you sell plus sized clothing on the national level, your homepage is probably the best page. If you are going for new styles in 2012, that should be a different page with just those styles. If you are a store or collection of stores in Boston, then [Boston plus sized clothing] is more your term.
Now after all of that, do know that typically using a broader term in addition to some modifiers is perfectly fine if it makes sense for the page. Don't take that too far, don't key word stuff your title tags or content. Know your keywords, use them, but don't abuse them. Talk to people, don't market to them.
-
+1 what safor web design said. When using a long tail keyword, you covering a multitude of short keyword phrases that you could eventually end up ranking well for.
Long tail keyword phrase Ex: Plus size clothing New York City
Shorter keyword phrase ex: Plus size clothing, plus size clothing New York, Clothing New York, City Clothing, Plus size city clothing, plus clothing, size clothing, clothing
Obviously, some of the short keyword phrases may not have much ranking power like size clothing, but nevertheless, look at all the possibilities you can have for ranking off just one long tail keyword phrase?
I think its win win situation.
-
Short keyphrases are more difficult to rank because a lot of bussiness are ranking with them: Ej: "Rent Car" is more difficult to rank than "Rent Car NY" because at the 2º option, you compete "only" at NY City, but at 1º option, you compete with every city, town...
So, if you choose long tail terms, you can get firsts ranking positions easily, increase the traffic to your site, and maybe in few months, if you increase your PR/AR... you can compete for short keyphrases with big sites for shorters keyphrases.
P.D: Sorry about my english is a little rusty
-
@Safor web Design You are right that long tail keywords are often rank better than the short one and good option to start ranking.
But in which situation we should go for main keyword (short one) instead of long tail, because long tail keywords are easy to optimize but not as fruitful as short one.
What you say?
@Alan yes 2012 is not seem good with this keywords but used with many other keywords, I used 2012 here for example.
(I repeat my question In Economics language )
Is there any Opportunity cost between the Long tail and Short keywords?
-
The short answer is yes, you are optimizing for both, but as Safor suggests, 2012 is not the best keyword, i would do as safor suggests and use city name instead
-
Hi alexgray
Long tail keywords are very useful. Usually, they often rank better than short keywords, and are a good option to start ranking.
2021 doesn´t seem an useful keyword, because Google rank firstly recently creation. So it isn't necessary that keyword. I'll use a city name better.
To avoid duplicate content, you must create new content for each new keyphrase, or indicate with canonical wich one is the most important landing.
I hope it can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avoid Keyword Stuffing in Document
Hi All, On my on-page-grade-report its suggested not to use keyword more than 15 times. Its a eCommerce site and we have brands and we have ranges within the brand. Now the problem i am facing is before each range the brand name is mentioned For eg. Levis is the brand and 501 is the range - the brand page is being optimized for keyword "Levis". All ranges for Levis is listed on same page as Levis 501, Levis 503, Levis 506 and so on... As the ranges are above 15 in number my main keyword "Levis" is being used well over 15 times. I would appreciate if you guys can suggest if its very necessary to remove repetitive keyword before each range i.e call it Just 501, 503, 506. Or can i leave it as it is. Let me know your views, Sohail
Intermediate & Advanced SEO | | tigersohelll0 -
Traffic and keyword drop
Hello, On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent. Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media. Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not? Thanks in advance. 8dSBELm.png?1
Intermediate & Advanced SEO | | socrateskirtsios0 -
For how long does Google honor a 302 redirect?
Greetings! I would love some recent experiences to support our experience which is +/- 1 year old on this question. Based on our experiences around a year ago, I believe that Google will only honor a 302 temporary redirect for a relatively short period - perhaps up to a month - and then it will begin treating the redirect as a 301 redirect and will remove the old page from the index. Have others seen this? Is there an update on what the max "safe" period to have a 302 in place could be? We have a domain that is soon to experience about 3 months of "downtime" with no content on it, but the content will be back after that time. Ideally we would 302 redirect the pages elsewhere just for that downtime period. However, I don't want to do a 302 redirect if there is a risk that the pages will lose all of their accumulated authority and indexing. Basically, is there any safe way to just put the domain on ice for a few months? Please share recent experience only. Thanks for your insights!
Intermediate & Advanced SEO | | g-s-m0 -
Any problems with two sites by same owner targeting same keyword search?
I have a site, let's call it ExcellentFreeWidgets.com. There is a page on the site that is very popular and we'll call the page title, "Big Blue Widget." That page is currently #1 for the search "big blue widget." This week, I was able to buy the exact match domain for that page, we'll call it BigBlueWidget.com. I want to build a site on BigBlueWidget.com to better capitalize on that search "big blue widget," which is huge. The content would not be the same wording at all, but it would be the same subject. It would probably be a five page or so website, all about Big Blue Widgets: what they are, where to get them, etc. The sites will not reciprocally link to each other. New new site, BigBlueWidgets.com, would link to the existing site, ExcellentFreeWidgets.com. The new site and the current page will compete for position in the SERPs. Here are my questions to you experts: 1. Will Google care at all that the same entity owns both sites, or will just just rank for the term as they normally would. 2. I am not sure I'll run Adsense on the new site or not. I will be pointing a link back my ExcellentWidgets.com site from a button that says, "Get an Excellent Widget." But if I do run Adsense on it, does Google Adsense care that the same entity has a site and another site's page that are competing for the same term that both have Adsense add on them? Note: I do not want to start a new entity for the new site (I'm in CA and LLC's are $800/year) as it's probably not worth all that hassle and money. Thank you so much. I hope the that obfuscating the real domain names did not confuse the issue too much.
Intermediate & Advanced SEO | | bizzer0 -
Keyword density for a website
I wanna make landing pages for my web site .going to write 500 words article but how about keyword density .i wanna insert 4 keywords into that article.looking for expert advices .
Intermediate & Advanced SEO | | innofidelity0 -
Changing keyword target on home page? Will it work?
I have a site that is in the financial services niche and has around 20 pages talking about different services. I want to change the goal of the site and now just target Insurance. The current home page is a simple introduction to the website, I was going to change this to target the insurance keyword and put around 500 words content on the front page. I was also going to change the Page Title, Description and H1 tags too. My question is will the front page then rank for that keyword once google recrawls the site? Could I damage the PR of the site or any other factors from changing the front page. Here are some stats about the site 11 years old PR 3 Page Mozrank 5.58 Page Moztrust 5.61 Domain Mozrank 2.29 Domain Moztrust 3.17 Thanks for your help guys
Intermediate & Advanced SEO | | JohnPeters0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0 -
Should I build links to the home page or a url containing the keyword?
I run an IT company and the company name does not contain the key word I am trying to rank on. I also have a bunch of pages with page rank that containing the actual keywords, for example: http://www.mycompanyname.com/tech-support/locations/brighton My target keyword is "Tech Support Brighton" My Home page is PR4 and my location based pages are PR3. My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support". Does this sound sane? Many Thanks, K
Intermediate & Advanced SEO | | SEOKeith0